Coverbild der Sendung The Wise Build Bridges (#TWBB)

The Wise Build Bridges (#TWBB)

Podcast von Viaduct Generation

Englisch

Persönliche Erzählungen & Gespräche

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Mehr The Wise Build Bridges (#TWBB)

Welcome to the VG podcast, The Wise Build Bridges. Join us as we dig behind the scenes of our young, mission-based SEO agency, Viaduct Generation. On a weekly basis, you’ll be able to get to know the team better, exploring how we got here and more importantly, where we’re heading. 🚀 Every other week we will be joined by a special guest to dive a little bit deeper into the industry and their career drivers - expect some incredible top tips along the way! #ViaductGeneration #TheWiseBuildBridges #TWBB #AmplifyGreatness #DriveChange #DiversifyDigital

Alle Folgen

37 Folgen

Episode The Wise Build Bridges - S4E2: Richard Spears - PP Control & Automation Cover

The Wise Build Bridges - S4E2: Richard Spears - PP Control & Automation

In this episode, Duray sits down with Richard Spears [https://www.linkedin.com/in/richardaspears/], Marketing Manager at PP Control & Automation [https://www.ppcanda.com/], a strategic outsourcing partner to UK machine builders and OEMs delivering engineering and production capability across module, assembly, part and full machine build. Richard spent years agency-side and client-side in industrial manufacturing before putting himself through the Marketing Week Mini MBA with Mark Ritson, and that strategic discipline runs through everything he does at PP. The conversation covers why their biggest competitor isn't another supplier, the 95/5 split between out-of-market and in-market buyers, why PP walked away from trade shows entirely and the creative campaigns built around album covers that customers still talk about a year later.

22. Mai 2026 - 29 min
Episode The Wise Build Bridges - S4E1: James Crossland - FormusPro Cover

The Wise Build Bridges - S4E1: James Crossland - FormusPro

In this episode, Duray sits down with James Crossland, Head of Marketing at FormusPro [https://www.formuspro.com/], a Microsoft Dynamics, Power Platform and AI partner working with nonprofits, universities and membership organisations across the UK. James spent ten years as a commercial underwriter and three years selling cruises before he ever did a marketing job, and that route in shapes everything about how he thinks. The conversation covers where sales and marketing actually meet (and where most teams get the line wrong), what AI is genuinely good for in B2B marketing versus what people are pretending it's good for, the power of storytelling when your buyers will never click a Google ad, and the realities of marketing for a Microsoft partner in a market full of them. Vanity metrics get killed. Middle-funnel strategy gets unpacked. LLMO and SEO get the treatment they deserve. Honest, sharp, openly anti-fluff.

5. Mai 2026 - 22 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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