Unjaded: Human Design for Intentional Entrepreneurs

How to Build a Brand That Matters Ever feel like branding exercises are missing the mark—like it’s more about surface-level aesthetics than the deeper essence of what makes your business unique? In this episode of Unjaded, Vickie Dickson dives into the powerful connection between branding and your Human Design. Discover how understanding the nuances of your design can help you create a brand that’s magnetic, deeply authentic, and unmistakably you. If you’re ready to build a “category of one” brand and position yourself as the go-to in your niche, this episode is for you. Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out! In this episode, you will hear: * Why traditional branding exercises often fall short—and what to focus on instead. * How your Human Design can uncover the unique differentiators that set you apart. * Real-life examples of using Human Design to create aligned and successful branding strategies. * The importance of knowing your ideal client deeply—beyond the usual demographics. * Why your design determines whether your brand is about you or the value you bring to others. Your brand is so much more than colors, logos, or fonts—it’s about tapping into who you truly are and what you’re uniquely here to offer. By aligning your branding with your Human Design, you’ll create something that feels deeply authentic and irresistibly magnetic to the clients who need you most. Stay true to yourself, embrace the gifts your design offers, and watch your business thrive. Links You’ll Need: * Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart [https://vickiedickson.com/free-hd-chart] * Submit your question to be answered on a future episode → https://www.speakpipe.com/vickiedickson [https://www.speakpipe.com/vickiedickson] * Book a Personal Human Design reading → https://vickiedickson.com/personal-reading [https://vickiedickson.com/personal-reading] Let’s Connect! * Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ [https://www.instagram.com/vickie.dickson/] * Check out Vickie's website and current offerings → http://www.vickiedickson.com [http://www.vickiedickson.com/] Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!  Life is gonna kick you around. Stay Unjaded [https://vickiedickson.com/podcast/]! ✌️ 💙 Vickie Episode Transcript I would love to unpack my recent experience of branding with you today and let me know if this is how it's been for you where when we talk about branding, we picture logos and fonts and colors and ideal client exercises and all of the things and I'm so over that. Welcome to Unjaded. This is your straight talk shoot from the hip, wrapped in a little bit of love Human Design for Business podcast. We talk a lot here about clarifying your message so that you can bring in paid clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host, Vicky Dixon. I am a 24 emotional manifesting generator, light on the motional and I'm a quadright in human design in RealSpeak. I am an entrepreneur of 30 plus years. I've had every kind of business there is and I always say that business is my love language. I can't wait to dive in with. You here on the podcast. So I've been looking for a branding strategist for quite some time. I have known that I am in a spot in my business where I am looking ahead to the next level and I know that what got me here is not going to get me there and I'm not finding exactly the right thing to get me to that next level. Now in my human design, I am a second line profile. And as a second line, we are notorious for not understanding our gifts and not being able to articulate them clearly. And you know, I have been in my groove, making it work with my message, making it work with the people that I'm here to serve, all of the opportunities that are coming my way as a 2 4, all the things. And then it was time where I was being faced with like, oh, things have really changed in my world. I do this thing that you may be doing too in your business where I don't want to brag too much, I gloss over some of my accomplishments because I don't want it to be about me. Even though I know, looking at my own human design that it is all about me. So I'm going to unpack that with you. But I'm going to start with the branding guy that I found and I'm hoping to share him with you. I'm hoping that he will join us on a podcast episode because he has some great insights to share. So your brand. Yes. Your colors matter. Yes. Your fonts matter. Yes. The look of your brand matters. But I knew when I was interviewing all these brand specialists that it was about A lot more than that for me right now. It was like getting down to the thing that differentiates me in the space. And that's what we all need to know. We need to know what is it about you that is different than everyone else in your space? What is your category of one? How are you a category of one? And particularly if you were a second line, this is going to be really hard to get to on your own. I'm not saying that you can't. I'm just saying that you know how it is, right? It is so easy for you to do the work that you do for everyone else. And then when you go to turn it on yourself, you're like, oh, where do I start? And I'm like that too. I can do it for others this. But ask me to do this work for myself sometimes. And we all need someone who is not inside of it with us, right? It's like you can never read the label from the inside of the medicine bottle, right? You have to be on the outside looking in. So I found this brand strategist and he is amazing. And he is human design informed and he knows human design for business. And he has been working in a marketing agency for a long, long time. He just gets all things business. So I think it's a marriage of the two, right? And that's where I'm at in my business is a marriage of the two. I've said many times I will never again work with a coach who is not human design informed because it makes all the difference in the world. So when you are looking at your own brand, when you are trying to differentiate yourself, I invite you to start with your human design. Look deeply into your human design. And I'm talking deep. I'm not talking. I'm a manifesting generator. I'm a projector. I'm a reflect. I'm not talking about that, okay? I'm talking understand all of the nuances of how your design works together, how all of the pieces come together and provide the synthesis of you. You have to know that within your design. You don't have to know it. I mean, someone can know it for you. If they are working with you. They can. They can show it to you. But we see you so clearly mapped within your human design. Look at your channels and the energy of your channels. So I worked with two women in the last two weeks, completely different women. One of them, I looked into her design and I saw that she was all about what she's here to offer others. It is really not about her. What do you think every coach who she has worked with has told her to do? Bring more of herself into her business. Her design is not for her. All of her gifts are for others to draw out of her. I worked with another woman whose entire design is about her, just like mine is. Everything is about how she does things and she brings people along on the journey. And she has been told by every coach she has worked with until me that she makes it too much about her. She's unrelatable. She's very relatable, by the way, in her content. But coaches have told her that because she talks about her own experience, others won't be able to relate to her. Everything in her human design is about bringing others along and showing them what she has learned through her experience. It's the only way she can run her business because it's how she's designed to run her business. So your branding is so much more than the surface level stuff. Getting down to the crux of what you are here to say. What is the purpose that you serve on the planet? Who do you work best with? What sets you apart from everyone else in your field? Do you know what your competitors are doing? Do you know what they offer? And I don't believe in competition. However, your potential customers are looking at other people in your space. Who are they following? What makes you different than the people that they are following? What makes you better suited to serve that client? And you've heard me say this before on the podcast. If you've been here a while, you got to know your ideal client on a much deeper level than she has blonde hair that she gets colored once every six weeks, she drives a Subaru, she has 2.3 children, she's divorced, she makes $80,000 a year, she lives in the suburbs. Need I go on? Those ideal client exercises are over with. Think about who you are as it relates to your human design or as it is shown to you in your human design. Who did you come here to be? How do you be that for your clients? And what is the problem that you solve? And that's how you're going to be able to position yourself in the market in a way that sells your services. And you don't have to make it fancy. You don't have to be made up. You don't have to be perfect. You don't have to have AI generated eyeballs that follow people along. When you're on your workshops, you can follow your notes. You can be all of who you came here to be because Your person needs you to be that for them. And that is how you build a brand that matters.

Last Chance to Grab CONTENT BY DESIGN at 2024 Pricing! [https://vickiedickson.com/content-by-design] How to Market as a 2nd Line | 5th Line Profile in Human Design Ever feel like you’re playing small in your business—or struggling to show up as your authentic self? In this episode of Unjaded, Vickie Dickson unpacks the power of your Human Design profile and how it can transform the way you approach your business. From overcoming the conditioning tied to your innate design to learning how to "do it scared," Vickie provides actionable insights that will inspire you to embrace who you’re meant to be and share your unique gifts with the world. If you're ready to unlock your true potential and build a business aligned with your authentic self, this episode is for you. Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out! In this episode, you will hear: * Why your Human Design profile is the most overlooked but transformative part of your chart. * How societal conditioning impacts Fifth Line and Second Line profiles—and how to break free from it. * Why fear is a signal you’re on the right track in your business. * The unique challenges and strengths of being a "heretic" or a "natural" in Human Design. * Real-life examples from Vickie’s group coaching sessions, helping women own their voice and message. Why You’ll Want to Enrol in Content by Design (before the price goes up): * Personalized Marketing Strategies: Learn how to craft messaging and content that aligns with your unique Human Design profile, making marketing feel authentic and effortless. * Deep, Transformational Insights: Unlock the power of your design to overcome conditioning, embrace your natural strengths, and confidently communicate your message. * Intimate and Supportive Community: Join a small, dedicated group of women who are growing together and supporting each other through every step of the journey. * Practical Tools and Resources: Access detailed modules, actionable strategies, and exclusive bonuses designed to help you apply Human Design principles to your business immediately. * Cyber Monday Special: Take advantage of the last chance to enroll at 2024 pricing before the program relaunches in 2025 at a significantly higher rate. Your Human Design profile is the key to embracing your authentic self and stepping into your power. As Vickie shares, the journey may not be easy, but it’s worth it. By aligning your business with who you’re designed to be, you’ll attract the right opportunities and make a greater impact. It’s time to say yes to your calling and no to playing small. Stay true to yourself, stay bold, and stay Unjaded. Links You’ll Need: * Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart [https://vickiedickson.com/free-hd-chart] * Submit your question to be answered on a future episode → https://www.speakpipe.com/vickiedickson [https://www.speakpipe.com/vickiedickson] * Book a Personal Human Design reading → https://vickiedickson.com/personal-reading [https://vickiedickson.com/personal-reading] Let’s Connect! * Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ [https://www.instagram.com/vickie.dickson/] * Check out Vickie's website and current offerings → http://www.vickiedickson.com [http://www.vickiedickson.com/] Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!  Life is gonna kick you around. Stay Unjaded [https://vickiedickson.com/podcast/]! ✌️ 💙 Vickie Episode Transcript Today I'd like to take you behind the scenes in one of the modules in Content by Design, specifically Human Design Profile. How you are designed to show up, who you are designed to show up as in the movie that is your life, in your business, in your relationships, in anything that you do. This is often the most overlooked piece of your human design and we're going to dive into it today on unjaded. Welcome to Unjaded. This is your straight talk, shoot from the hip, wrapped in a little bit of love. Human Design for Business podcast. We talk a lot here about clarifying your message so that you can bring in paying clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host, Vicky Dixon. I am a 2, 4 emotional manifesting generator, light on the motional and I'm a quadright in human Design in realspeak. I am an entrepreneur of 30 plus years. I've had every kind of business there is and I always say that business is my love language. I can't wait to dive in with you here on the podcast. So your human design profile is said to be the role that you play in the movie of your life. It is the most innate part of who you are here to be and how you move through your life. Now, in traditional human design, we are taught over and over and over again that we are going to be most conditioned in our openness. And this is one of the things that I have a real problem with because I find that we get a lot of conditioning, even the most conditioning in the places that we are the most defined. Who you are here to be is the place where you are going to get knocked around by life over and over and over again. And your human design profile is no different. So today in Content by Design, we were talking mostly about the angst around fifth line profiles and second line profiles. So that's going to be the focus of this episode. I will do other episodes that unpack other profiles, but these two just came up. So it's really fresh in me to address these things. So let's start with fifth line profiles. I always say that fifth line profiles are the square pegs trying to fit into the round holes and they don't fit. They don't ever, ever fit. I picture fifth line little girls because when I look at your design, I'm looking at the child that was you. The child who came into this world absolutely perfect and had this big purpose of who they were here to be. And then maybe well meaning, maybe not. Adults Got their hands on you and tried to make you conform. Tried to make you fit in with the rest of society. So today I was talking with a beautiful fifth line profile. And she has a defined will, which is another highly conditioned place in human design. You give me a woman with a defined will and I will give you someone who plays small every damn day until they decondition. So she has a defined will. She has gate 51 which is the gate of shock and initiation. She has the 4323. Channel 4323 is all about insights. Really being able to have these radical insights. Lots of times people with this energy in their designs, like they don't learn in traditional ways and nobody gets what they have to say. They have these really unique ways of thinking and processing information and people don't get it in traditional human design. It's genius to freak channel just with that picture in your mind. Just think about this little girl. She's here to shock and initiate people into change. She has a defined will. She's meant to be assertive. She is here to know. She's all that in a bag of chips. And then she's got this fifth line profile. She's a 5:1 profile. So the fifth line profile is the heretic. The fifth line profile is here to tell it like it is. And oftentimes it's uncomfortable. So here's what came up in our session today. Other fifth lines were speaking and this one woman said, you know what? I feel this so deeply in my bones and I have healed this relationship with my mother. However, I know as a child, I could feel it in my body as a child when I would say the thing that needed to be said, when I would say the thing that nobody would say. And she would have a knee jerk reaction to me. She would have a visceral reaction to what I was saying because it was truth, but she wasn't able to hear it from me. And so I learned to soften. I learned to hide my truth. I learned to not say the thing because it was safer. And that's one of the things that came up a lot in today's conversation. We also had a manifesto, a 35 manifestor on the call. And she was talking about how she is so damn scared to say what she knows she needs to say. She has a big vision and a big mission and every time she goes to say it, she feels that noose around her neck telling her she can't say it like that because somebody is going to be annoyed, somebody is going to Be downright pissed off. Someone is going to walk away. And I'm kind of here to push back on that a little bit and tell you that you're meant to be scared. You have to do it scared. If you're not scared in your business to say the thing that you know you need to say, especially at first, then you're probably playing too safe in your business. If you don't have a healthy amount of fear around, oh my gosh, this is huge. Then you're probably playing too small in your business. So back to profile. The conditioning of fifth line profiles, I feel like, especially little girls, is if you can't say something nice, don't say anything at all. You can't say it like that. Don't be so harsh. And this one, fifth line profile, she was really talking about how every time she goes to post something, every time she goes to speak something in a reel, every time she goes to do a podcast episode, she goes back and redoes the piece of content and tries to make it softer. She's not here to be soft. We're not all here to be soft, right? Some people are. Some people are here to be soft and gooey and lovable and all of those things. But some of us, we have to bring the fire. And your human design tells you what you're here to be. And you know it. When you hear your human design, when someone describes to you for the very first time your human design, feel it in your bones because you're like, oh my God, how do they know that about me? How do they know? And they know because your human design is the map that you came here with. Your human design is the blueprint of who you are before the world got its hands on you and batted you around and tried to make you conform. And as a fifth line profile, that's a big hairy deal. Second line profiles, we had a second line profile talking on the call today. And I'm a second line profile, so I get the struggle. As a second line profile, we are the naturals. And this person's question was, well, how do I talk about that in my content? How do I just talk about being a natural? Well, you don't. You talk about what comes naturally to you. You're here as a second line profile for the calls and that will change over time. As a second line profile, the magic is in what's alive for you right now. The thing is, as a second line profile, you don't know what you're good at. As second line profiles, we move through Life with a certain amount of ease around doing things that other people find hard. We can be good at a lot of different things, but it doesn't mean that we have to focus on every single thing just because somebody wants us to or because somebody tells us we're good at it. Our gift is in discerning which calls are right for us. So it's not so much being a second line profile. Talking about this is easy for me, please don't do that. No, it's just allowing life to move you along and show you the things or call you to the things that people want to hear from you. And as a second line profile, you're going to be deep. You're not going to be here for the surface level stuff. You're going to want to go deep and you're going to like feel this in your body as you move through life. I know we talked a little bit on the call as a second line profile. One of the things that I was often criticized for as a child, my family used to say, Vicki was never a child, she was only ever younger. I feel like second line profiles are the old souls of the world. Right. We just internalize so much and we observe so much and we take in things from everywhere and we're here for the depth, we're not here for surface level stuff. So in your content, you probably want to go a little deeper. You probably need to go a little deeper than maybe some others would go. So in Content by Design, we have modules for every little different piece of where your messaging is found in your human design. And I'm going to give you one plug for it because I don't want you to miss out on this. Okay. This is just a little peek into one tiny conversation that we had. We are having so many conversations. Inside of Content by Design, There are currently 23 women in, so it's still an intimate sized group. This is not the course where you are going to come in and you're going to get lost in hundreds of people. You are going to come in and you are going to get to know the other women in there and they're going to get to know you. And we are going to grow through our human design to build a marketing strategy that fits your business. And the reason I'm talking about this today is that at the time of this airing, this is Cyber Monday. I've got a last chance deal on where you can get Content by Design. For this year's pricing, the price is increasing significantly. In 2025, I will be launching it again in January. So you're going to hear a lot on this podcast about content. And if you want to get in at last year's pricing and get access to the bonuses right away, there are a ton of bonuses in there that you can go ahead and start on before we get started. Then you're not going to want to miss this. So the link is in the show notes for you. Head on over there and grab a seat if you want in on this round.

My Dirty Little Secret | What it Takes to Build a Multi-6 Figure Business Ever wonder what it really takes to build a multi-six-figure business? In this episode of Unjaded, Vickie Dickson pulls back the curtain on her "dirty little secret"—a rare skill that’s fueled her ability to create not one but four thriving six-figure businesses across multiple industries. But it’s not all sunshine and rainbows; Vickie dives into the doubts, societal conditioning, and lessons she’s faced along the way. If you’re ready to rewrite the narrative of success and step into the role of the heroine in your business, this episode is a must-listen. Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out! In this episode, you will hear: * Vickie’s journey to building four multi-six-figure businesses in different industries. * The societal conditioning that holds many women back from celebrating their successes. * Why sharing your story as the heroine can position you as a leader in your industry. * The importance of lived experience and results in building trust with your audience. * A candid look at what it means to step into your power and own your achievements unapologetically. Building a multi-six-figure business isn’t about following a cookie-cutter formula—it’s about understanding your unique strengths, owning your story, and stepping into your power. As Vickie shares, your journey is the proof your audience needs to trust you. It’s time to rewrite the narrative and lead from your mountaintop moments. Let’s break the six-figure barrier together! Links You’ll Need: * Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart [https://vickiedickson.com/free-hd-chart] * Submit your question to be answered on a future episode → https://www.speakpipe.com/vickiedickson [https://www.speakpipe.com/vickiedickson] * Book a Personal Human Design reading → https://vickiedickson.com/personal-reading [https://vickiedickson.com/personal-reading] Let’s Connect! * Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ [https://www.instagram.com/vickie.dickson/] * Check out Vickie's website and current offerings → http://www.vickiedickson.com [http://www.vickiedickson.com/] Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!  Life is gonna kick you around. Stay Unjaded [https://vickiedickson.com/podcast/]! ✌️ 💙 Vickie Episode Transcript I have a dirty little secret in my business and I would love to unpack it with you on this episode of Unjaded. Why? Because it's going to help you. Because I bet you have a dirty little secret too. And today we're going to talk about it. Welcome to Unjaded. This is your straight talk shoot from the hip, wrapped in a little bit of love. Human Design for Business podcast. We talk a lot here about clarifying your message so that you can bring in paying clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host, Vicki Dixon. I am a 2, 4 emotional manifesting generator, light on the emotional. And I'm a quad right in human design. In real speak. I am an entrepreneur of 30 plus years. I've had every kind of business there is and I always say that business is my love language. I can't wait to dive in with you here on the podcast. So what's my dirty little secret, you ask? Well, I have this thing that I do that I have always done as I have moved through life and business that I didn't really realize was a rare thing until maybe the last year or so. I build multiple six figure businesses over and over and over again. There, I said it. I and I have a hard time owning that. I have a hard time talking about that because in our society we internalize messaging that if we speak about our accomplishments, we're bragging that we should stay small in our businesses, that we don't want to outshine someone else. All of these messages are so big in our conditioning and then we don't know how to talk about our accomplishments in a way that shows others that we have what it takes to lead them down the path. And you may be doing this too in your business. So Kate Northrup is someone who I love, love, love, love, love to follow. And she did something a little while ago, a series on her Instagram. And it was something about telling your story from the position of the heroine. And I loved it. I was like, yes, yes, yes, yes, yes. Sure, there is a place for the dip in our story. Yes, absolutely. We have to let people know about the hard times that we've gone through and what we've learned in those hard times and how we've integrated our lessons and now how we're ready to share them and bring them along in the journey. That's all part of your business messaging for sure. But so many times we gloss over our successes because we don't want to outshine someone else. And I am here to invite you today to shine in your story. Tell your story. What would it look like if you told your story from the point of oh my gosh, I can't believe I did this instead of oh my God, I can't believe I did that? You know, there's just something. Success leaves clues and we need to see the clues in your life that have led you to be the success that you are, that lead you to be the answer to the things that we are coming to you to solve. So for me, I have this habit of building multi six figure businesses and I didn't know it was actually a thing. I didn't know that not everybody built six figure businesses when in fact only 6% of entrepreneurs ever reach six figures. And I have taken four businesses in a row to multi six figures. And do you know what I tell in my story? Do you know how I shy away from that success? I talk about the shame I feel about not sticking with it. I talk about being a manifesting generator and moving from thing to thing to thing and being so conditioned that if I could only stick to one thing, I could make it a success. Oh my God, what if you had stuck with that and you could have built a seven figure business? Well, I don't flipping care if I build a seven figure business or not. Sure it would be nice. But for me the magic is in the beginning. The magic is in getting something started, building something new. My whole design is about the intensity of bringing something new to the world. And yes, I intend to take my business to seven figures. But at this moment I am going to stand in my power and stand on my story that I know how to build a six figure business, not in just one industry. I have done this across four different industries. So the first six figure business was a retail, a bricks and mortar store. The second six figure business was a holistic health practice. It included yoga and reiki and nutrition counseling and all of those things. The third six figure business was a direct sales business. I went to the top of not one but two direct sales companies very, very quickly. In the first one I think it was, I'm pretty sure it was less than eight months before I had my first six figures in. And I remember, you know, my husband, I'm, I'm really motivated by people telling me I can't do something more than people loving on me and telling me I can do something. And I remember my husband said that's not. I said I was gonna make $10,000 a month and at the time we were facing bankruptcy. So that's part of the dip of a story, right? That I'll unpack in another episode with you for sure. So I've had dips and successes and what I'm asking you to do is to celebrate both because your story is all of it. It's not just the dips and it's not just the successes. So back to Pete. He said to me, that's not possible. I can't even imagine that that's possible with what you're doing now. And I'm like, oh yeah, watch me. You know the song Uptown Funk? That's my theme song. Don't believe me? Just watch. And I remember I was oil pulling the day that I got my first check. That was over $10,000. It was 8,800 and something US dollars. And I was oil pulling and he was doing something in the bedroom and I walked in and I just held the check up in front of his face and said, see through gritted teeth, I told you I could do it. So then the fourth six figure business was actually a partnership business. It was an online crystal business that we took within the first year to six figures plus. And now I'm doing it again in my fifth business, which is of course my human design and business coaching business. I have exceeded six figures there. So why am I telling you all this? I'm not telling you all of this to brag and I hope that you're not hearing it like that, but if you are, you are. I'm telling you that because it matters. You know, so many times I think that we are following people online and they don't have a sweet clue how to deliver the thing that they're selling because they've never done it before. The whole world is smoke and mirrors right now. And so we want to see the proof that someone has done it. We want to follow someone, not just who's been where we are, but who has been where we want to go. That is so important. I am very, very tired of people, especially in the online business space, people telling you that they're going to be able to take you to xyz. Six figures, seven figures, four day work weeks, whatever the case, million dollar homes, whatever the case may be, if they haven't done it themselves. There is value in your lived experience and there is value in your accomplishments. So today I'm going to invite you to start talking about the accomplishments that you have made in your life in a way that matters to your ideal client. And I'm also going to invite you to tell your story from the position of the heroine. Tell your story from. You know what? I am a big freaking deal. This is a big deal that I have accomplished this in my life and this is why I can help you rather than always staying in the muck of the dip of your story. Because your story has a dip and it has a mountaintop. So today, how can you bring someone onto the mountaintop with you and show them that you are the answer to their issues? If you want to get in the room with me and get my eyes on your business so that you can run a multiple six figure business then you really want to be in my world. This week I am running a week of Black Friday deals. It started yesterday on November 24. It is running through until Cyber Monday and I have a deal a day where you are going to be able to get my eyes in your business. My first offer is only a dollar so you can work with me anywhere from a dollar to $2,000 during this one week sale. There's a different deal every day. I'm going to put the link in the show notes for you to grab your spot in my world so that you hear about the deals every single day. Let's build you a six figure business already. Let's make you. I was going to say let's make you part of the 6%. Let's bust that 6% and bring it to 10% of entrepreneurs in a very short a.m. who cross six figures.

Last Minute Prep for Black Friday Sales in Your Business SEND ME A MESSAGE HERE - ***** Have a question for me? ***** Send it here (audio) and you might hear your question answered live on the show! ************ https://www.speakpipe.com/vickiedickson **************** Ready to tap into the billions of dollars exchanging hands this Black Friday? In this episode of Unjaded, Vickie Dickson shares how you can seize the moment, even if you’re short on time or ideas. Whether you’re a seasoned entrepreneur or just starting out, Vickie offers actionable steps to create Black Friday offers that build awareness, grow your marketing skills, and boost your revenue. Get ready to stop overthinking and start profiting! Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out! In this episode, you will hear: * Why Black Friday is an ideal time to showcase your offers, regardless of where you are in your business journey. * Strategies to create irresistible deals, from bundles to pre-sales, that resonate with your audience. * How to leverage polls, stories, and behind-the-scenes content to engage your audience and drive sales. * Creative ways to use existing content, like courses or ebooks, to generate revenue without starting from scratch. * Why it’s crucial to act now—even imperfectly—to grow as a marketer and build momentum in your business. Black Friday isn’t just a sales event; it’s a powerful opportunity to build awareness and marketing muscle. Even if you’re feeling hesitant, Vickie encourages you to take the leap, test the waters, and learn through the process. Remember, every effort you make now will set you up for greater success down the road. Let’s make this Black Friday your most profitable one yet! Links Mentioned in the Episode: * Join Vickie's Black Friday early bird list → https://vickiedickson.kit.com/blackfridayearlybird [https://vickiedickson.kit.com/blackfridayearlybird] * send me a voice message ***** Have a question for me? ***** Send it here (audio) and you might hear your question answered live on the show! ************ https://www.speakpipe.com/vickiedickson **************** Links You’ll Need: * Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart [https://vickiedickson.com/free-hd-chart] * Submit your question to be answered on a future episode → https://www.speakpipe.com/vickiedickson [https://www.speakpipe.com/vickiedickson] * Book a Personal Human Design reading → https://vickiedickson.com/personal-reading [https://vickiedickson.com/personal-reading] Let’s Connect! * Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ [https://www.instagram.com/vickie.dickson/] * Check out Vickie's website and current offerings → http://www.vickiedickson.com [http://www.vickiedickson.com/] Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!  Life is gonna kick you around. Stay Unjaded [https://vickiedickson.com/podcast/]! ✌️ 💙 Vickie Episode Transcript Let's talk about Black Friday and how you can get your hands on some of the money that is floating around in North America, especially during the next couple of weeks. Okay, so Black Friday, of course, the best time to plan your Black Friday sale was at least a month ago, if not more. And the second best time to plan it is now. Black Friday is coming up in just a couple of weeks and there is a lot of money that changes hands. I should have looked up that statistic. It's billions of dollars that change hands on Black Friday. And I don't know about where you live, but where I live, Black Friday starts earlier and earlier and earlier every year. And I don't mean that it's gone from 5am to 1am I mean that it starts like November 1st. So you probably have already been hearing lots about different people's Black Friday offers. I hope you've been hearing about mine. If you follow me anywhere besides the podcast, then hopefully you have gotten on my early bird Black Friday list because I have been planning it for a long time. Mine is a big celebration. It is a whole week. I think I've got six different deals, a deal of the day for six days. And if you don't have that in you right now, that's okay. But it doesn't mean necessarily that you should sit it out. So if Black Friday is calling to you and you're a little bit scared, then I'm going to encourage you to do it anyway. Okay? If it's not there for you at all, if it's like, no, ick, that is not my thing, then don't do it, that's totally okay. But if the only reason you're not doing it is because you're thinking, oh, I don't know if I've got it in me to do all the work. I don't know if anybody's going to buy anything. What if this happens? What if that happens? What if the other thing happens? If that's why you're not doing Black Friday, then I'm going to kick your ass and tell you you gotta do Black Friday. Okay? Even if nobody buys your offer, you will have created a lot of awareness around said offer. You will have created a lot of awareness around your business. That's why I love all of these promotions, not just Black Friday, but anytime there is any kind of where the whole society is helping you to market, I think that you should take advantage of that because it also grows your skill as a marketer. And spoiler alert, if you have your own Business. If you are an entrepreneur, then you are also a marketer by default. You're going to have to be because nobody else is going to market your business for you. So let's take advantage of the kind of hoopla that's around Black Friday and get something going for you. So here we are today. What's today? November 18th. As you're listening to this, so you've got about 11 days to plan something. I'm going to give you some ideas and then you get to work and I'm going to put my speak pipe in the show notes for you and I want to hear from you that you've started on this. You can actually send me a voice message and say, hey, I'm doing this thing for Black Friday. I want to hear from you. So start now in your stories. Get in your social media stories and start to pull people. Ask them what they want. Would you rather this or that? If you could have this for your child, would you go for it? What would make this a no brainer for you? Would you rather $50 off or a bonus? I don't know. Like it depends on your niche. But just start asking questions in your story. Start doing polls and asking questions and showing behind the scenes stuff. Show people that you're working on a Black Friday deal. Bring them with you on the journey. That's what your stories are for. Your stories make you human to your followers. Your stories let people see that there's actually a person behind the personal brand. Do you see how that works? And then look at the offers that you have that you've already created. Maybe you've got some recordings that you could turn into a masterclass with very little or no editing and sell them. Even if you're selling for 27 or 97, it doesn't matter. Maybe you've got different bits and pieces of things that you could put together and make a bundle out of them. Maybe you are just starting out and you know what? You have time to be in the room with people. Well, get in the room with people. Give them a reason to get in the room with you. You are going to get so good at your craft when you are actually face to face with people. So let's say that you offer coaching of some sort. Maybe you could do a bogo. Buy one, get one. Maybe somebody could buy three hours of coaching and they could get three hours free. Maybe you could do Voxer coaching. That's one of my offers. I love Voxer coaching. You can coach on Voxer, which is like a walkie talkie style app all day long or for two hours or four hours or whatever it is that you want. If you do any kind of readings, you could do some sort of a reading at a discount price. You could do a pre recorded reading. If you don't want to be in the room with people, you could say, you know what, just send me the info that I need and I will send you my insights in a little MP3 or MP4 that you can listen back to. What else could you do? Maybe you have some ebooks. You know, you could even run a series of deals on different ebooks that you've created and they're already created, so you can even blow them out, right? Say they Normally sell for 27, you can do them for $7 or you can do the bundle for 27. People are looking for really pretty deep discounts on Black Friday. It doesn't mean that everything has to be discounted. The last thing that I want you to discount deeply his time in the room with you. Unless you're just starting out. If you're just starting out and you need the practice and you need to develop your coaching muscles and you need to develop your customer service muscles and your sales muscles and all of those muscles that you're going to need in your business, then consider something where it's time in the room with you that's at, you know, one of those bogo deals or something like that. Whatever feels right for you. Obviously I'm not the boss of you, but if you're a seasoned coach, a seasoned entrepreneur, you've been doing this for a while and you're already at capacity, then the last thing that you're going to do is give a sale on time in the room with you. Or if you do want to do it. What I have done is I have limited the amount of spaces that I have available. And that's something that's really important as well. There's all kinds of ways we can create scarcity, right? Scarcity isn't just about a sale price. Scarcity can be that there's a limited time offer, that there are limited spaces available, that it is at a discount, that it's going away. There could be an offer in your business that you're actually. This is something that I meant to do with my health program. I have a health program that used to sell for $1,800 and I always mean to bring it back and blow it out for like 497 or something like that. So you might have something like that as well, you may have pivoted in your business, and you may have old courses and things that you could completely blow out at a killer sale price. They're sitting there, they're not making you any money the way that they are. Right? And they can help somebody. That's what we have to remember, right? They can help somebody. Okay, my favorite thing, I'm just going to unpack this with you really quickly before we close out this episode. My favorite thing to do is to sell something before I've created it. And you can do that, too in your business. So if you have been dreaming of running some sort of a program or a course, the last thing that I want you to do is toil away for months and months and months. This is November. You'll be thinking, okay, by the time I have it all created, it's going to be February, maybe the end of January. I can get it done, and then I can start to sell it. And it's going to be April before you're bringing money in. What if we flip that on its head? What if instead of creating it first, you sold it on Black Friday, you did a presale and you bring people into a beta and you have them create it on the ground with you. You sell it at a cheaper price than you will your fully created thing, but you get to respond to the needs of the group, which is really, really important because you may be thinking of creating this course or program and you could completely miss the mark Now, I hope you don't, but most of us do at least once miss the mark completely, and then we've spent all of this time creating something that sits on a shelf and doesn't sell. So I would much rather you do a pre sale on it now. Do a beta launch on it now. Black Friday is perfect for that. Sell a few seats. Doesn't matter if you sell three seats or 10 seats or one seat, you're going to go through it. And then by the end of this period of time, whatever it is that you decide that this course or program is going to be, you have something created that you can then offer over and over and over and over again in your business. That is gold, my friend. So this episode is just meant to be kind of a little boot for you to say, okay, get going, get going. There's a lot of money changing hands on Black Friday, and some of it might as well be yours. Remember to send me a message in my speak pipe and let me know what you're doing or let me know that you're doing something, for the love of God, do something in your business, please, for Black Friday. And I'll also put the link there for my early bird list. So when you're on the early bird list and you make a purchase over the week of Black Friday, I've got six different deals for you. You get something extra. I don't know what that is yet because I'm going to create it as I go along. I am practicing what I preach here and you get to know about the deal of the day at 12:01am and it gets released to the public at 5am so you have got five hours to buy it because many of my offers are limited time because they are time in the room with me. So there you have it. Let's do this Black Friday up right and have fun with it. Have some fun promoting your business and making people aware of all the goodness that you offer.

Cut Through the Noise: Building a Lead Magnet that Converts Are you stuck trying to communicate what you do in a way that resonates with potential clients? In this episode, Vickie takes you inside a transformative business strategy session, sharing powerful insights into how simplifying your message, lead magnets, and offers can drive real results. By listening in, you'll learn how to eliminate the "spiritual gobbledygook" and speak directly to the needs of your ideal clients, creating a clear and enticing pathway for them to engage with your business. Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out! In this episode, you will hear: * How to get clear on what you offer, who it's for, and why it matters. * Why simple, actionable lead magnets are more effective than information overload. * The key to creating a “ladder” of offers that guides clients smoothly from lead magnet to high-ticket services. * Common pitfalls in offer language that can confuse or overwhelm clients—and how to avoid them. * The importance of visibility and personal branding on your website to make a memorable first impression. Simplicity is your best business tool. As Vickie emphasizes, a clear message and straightforward offers are what drive engagement. By tuning in, you’ll gain a step-by-step approach to restructuring your lead magnets and website offers, helping clients understand the value you bring—without needing a lengthy explanation. Links Mentioned in the Episode: * Join Vickie's Black Friday early bird list → * Book a business strategy session with Vickie → Links You’ll Need: * Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart [https://vickiedickson.com/free-hd-chart] * Submit your question to be answered on a future episode → https://www.speakpipe.com/vickiedickson [https://www.speakpipe.com/vickiedickson] * Book a Personal Human Design reading → https://vickiedickson.com/personal-reading [https://vickiedickson.com/personal-reading] Let’s Connect! * Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ [https://www.instagram.com/vickie.dickson/] * Check out Vickie's website and current offerings → http://www.vickiedickson.com [http://www.vickiedickson.com/] Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!  Life is gonna kick you around. Stay Unjaded [https://vickiedickson.com/podcast/]! ✌️ 💙 Vickie Episode Transcript: Welcome back to Unjaded. If it typically takes you about a half an hour to explain to someone what you do, and even after that they still don't really get it, then you are going to love this episode. So I have just finished a business strategy session with a client and I love these sessions because they allow me to be full on in response as a quad right in human design, it is magical for the person that I'm serving when they ask the right questions and that the knowledge just gets pulled out of me in a way that I could never plan for. So these sessions tend to be really powerful and really intuitive. I am intuitively responding in the moment, moment to moment to moment. And we just did 90 minutes of that. So this person that I was serving is a healer. She has many, many modalities, but she has this one way of doing things that's really different than anything that I have ever heard of. And I've been in the healing space for probably close to 30 years. As we started our session, I asked her the basic questions. What does she do? Who does she do it for? How does she do it? What's the end result of working with her? And we just gradually, over the course of about 35 minutes, flushed out the answers to all of those questions. And that's the work that we each need to do in our businesses. We need to get down to the bones of what it is that we do, who do we do it for, how do we do it, and then what is the end result for people? Here's what I see. In the coaching industry and in the human design industry, in the spiritual industry, whatever you want to call it, there is a lot of spiritual gobbledygook. There is a lot of empowerment, transformation, self love, self discovery, all of these phrases that really don't mean anything to the reader or to the person who would hire us if only they could get a grasp of what it is that we do. So that is the work that we get to do with this particular client. After we had been through about 35 minutes, I looked at her, I had five pages of notes and I looked at her and I said, okay, now we get to do the real work that you came here for in your business. Now we get to look at your website and your offers and your lead magnet and all of those things. But it would have done no good for us to do that before we actually understood what we were working with, the nuts and bolts of what we're working with. So the first thing that we did after we had all of this information flushed out was that we really zhuzhed up her offer. And this is where I want you to start in your business as well. Lots of times we're going about it backwards where we think, oh, this would be a great lead magnet. And we create some lead magnet and we slap it on our websites and it really doesn't match what it is that we do or it doesn't lead the person to want to work with us further. And that's the goal of your lead magnet. Your lead magnet should be the first step for people. The other thing that sometimes we can do is that we can fire hose people with information. In our lead magnets. We think that the more information that they have, the better or the more valuable it is. But that actually doesn't serve them or us because they're so confused or they're so overwhelmed that they never take the next step with us. It just becomes a PDF in a file somewhere in their computer. So she was using a lead magnet that didn't move her people closer to working with her. So by starting with her signature offer, what did she most want to offer in her business? What was the work that her soul just lives for? We started with that and then we backtracked to find the perfect lead magnet that would lead to that. Now when she started to think about this perfect lead magnet, she came up with, I think, like four points of things that she would do. And I'm like, okay, so we're going to back that up even more. We're going to give them one point. We're going to give them this one piece of it as a lead magnet because that's enough for them to see a result. And that's what you want with your lead magnet. You want someone to be able to get a quick win by downloading your lead magnet, by going through the work that's in your lead magnet. It shouldn't be something that they think, oh, my God, I need three months of my life to do this. No, it should be something that they can say, okay, in the next three days, I'll be able to get a handle on this. I'll be able to do this every day this week. That's no problem. That's what you want them thinking with your lead magnet. And we kind of think, you know, you might be hearing that and think, but that's too simple. That's too easy. That's not. Because we, we have this, we've fallen into this trap of thinking that complicated is better, that complicated makes us feel seem Smarter to our clients. That complicated makes people think that we know more, but it doesn't. Complicated paralyzes people. People will pay you to be able to simplify things for them. They are already overwhelmed. So that's where we started with the lead magnet was this one thing. And then we chose to create an email sequence where we sold the other three things that she was thinking of. She could package those other three things and that could become something that she sold at a low price within her welcome sequence. So there's another important point for you. It's very, very, very important to make something available for sale in your welcome sequence even if nobody buys it. But they will. But even if nobody buys it, it's a really good way to establish yourself as an authority and to establish yourself as someone who is actually in business to make money. Because if you start out and ask me how I know this, right, if you start out just pouring value on people and pouring value on people and pouring value on people and you never ask for an energetic exchange, you never ask for a sale, then they don't understand that this is how you make your living. So offer something for sale in your welcome sequence. So for her, we took that one piece and made it the lead magnet and then we took the other three pieces and made them the thing that was going to be for sale. Now, another tip that's going to serve you in your welcome sequence or in any time you do any kind of an offer is to put a limited time discount on it. So this is something else that she's going to do while the people are in her email sequence. You'll see this. If you go through my welcome sequence, there is a limited time offer and that is because people are motivated by deadlines. We will procrastinate until the bitter end if we can. If there's no discount on anything, we will think, oh, I'll come back next week, I'll come back next pay, I'll come back when I have more time to digest it, I'll come back whenever. Whereas if there is a certain amount of time, five days, 10 days, whatever, where they can have this discount, then that's going to motivate people to buy and then they get to consume that information or go through that process with her and it makes her sticky to them. They want to be in her world because she's helping them. She's actually walking them through the steps in a really, really simple way. So she went just the first step of this 90 minute session. Mind you, this wasn't the Whole thing. But she went from offering a lead magnet that made no sense, that didn't lead people into her world, to having a really good strategy for a lead magnet and a first for sale thing in her welcome sequence. So we knew what her signature offer was, what the offer is. That is the end goal for her. That this is the thing that I need to sell to keep me in business and that I want to sell because it really uses my energy well. And we had the lead magnet and the little offer and then she had all of these other things on her website. You know how you go to a website and maybe you're guilty of this as well? You go to a website and you go to the work with me page and there's like six or seven offers. Well, people can't decide. They don't know what your offers mean. And lots of times when we have lots of different offers on our websites, we know what, what happens inside of each offer and we know who each offer is for. But we don't often communicate that clearly on our websites. So people go there and they see all of these choices and they choose nothing because it's just too complicated. Now remember, if people are landing on your website, there's a problem that you solve and they are probably already overwhelmed with that problem, so they can't really process all of the different options. Or they get there and they read every little fine line about everything and then they just are like, oh my God, it's information overload. So what we really needed to do was figure out, okay, so we've got the lead magnet, we've got the little offer, we've got the signature offer. What's the in between step? Is there something that can kind of fill in this gap between a $47 offer and a 5,000 offer so that there's something that people maybe they want to try you out, maybe they want to be in the room with you for a one off session. Maybe they need to feel into your energy before they commit to working for six months or a year with you. So that's what we created next. And we really, as we went along, created the languaging that matches it. That's so important that you want to speak about the benefits. What is the benefit of working with you? What is the end result? Your offer is the bridge that takes people from point A, where they are now, to point B, where they want to be. Your offer should be the bridge in the middle. But you can't speak of your offer as if it's the answer. The Answer is all of the things that you're going to do together and all of the benefits on the other side. Think of what's happening in your ideal client's life right now, today that your offer is the answer to. If you were walking around behind her all day, what are the things that would be happening in her life that would tell you that she needs your offer? How would she identify with the work that you do and then what's on the other side of that? One of the other things that this particular entrepreneur was looking at was she does things in a really different way. And you probably do too. You have a different way that you handle things. So you need to call that out. We got the offers all flushed out. We touched in with her sacral. She's a generator type. So we checked in with her sacral. For how long does this offer take? How many sessions is it? What kind of support is in between? Is it one on one, Is it group, all of those things? And then we fine tuned the messages. What problem is that person having now? How does it present in her everyday life? What's different after she does this work with you? We were crossing off the coach speak and the spiritual speak left, right and center on the website. When I had first gone to her website because she sent it to me before we booked this session, I looked at it and it was like a wall of text. There was so much text on this website. So if your website has so much text that it makes my eyes go buggy, I want you to look at that. The other thing that I want you to kind of notice on your site is if you're using a lot of stock photos or if you're using a lot of tiny photos. I feel like in this space, women try to disappear instead of trying to own their value in business. So I go to a website and I see a little, teeny, teeny postage stamp size picture of you and then all of this text. And here's the thing, you're a personal brand. Personal. You're the person behind the brand. This person that I worked with, she's a 2, 4. She is the entire brand. You are the entire brand as well. But when you're in the personal branding space, when you have a personal brand, you have to let people get to know you. You have to let people see you, you have to let people feel into your energy. One of the first things that we did was talk about her putting a video you land on her website, on the homepage. I want to see a video there above the fold is where you want to have one call to action. So you don't want someone to come to your website and there's all of this text, this wall of text on the homepage and their eyes don't know where to go. I wish you could see my hands moving now. But their eyes don't know where to go. They're trying to find their way and they're going to end up clicking off. If there's a video there where you're explaining exactly what you do, who you do it for, how you do it differently than anyone else, and the end result that they can have. And then an arrow or you pointing. Download your lead magnet right here. You're not going to call it lead magnet, obviously you're going to have a really super sexy name. But download this thing here, tell them the action you want them to take and then let that be it. So then the next thing that I invited her to do was to build some authority. If there's a podcast she's guested on, if there's anywhere that she's written a guest article on a blog, if any expert has said anything good about her, that's where you want to build authority. Testimonials. And then in further down in the about me section, you want to talk about yourself in a way that matters to the reader. Why does what you do matter to the person who's reading your website matter to your ideal client? And then further down, we just created three boxes for her offers, but we didn't talk about the offers themselves. We talked about the benefits of the offers in really super juicy languaging. And then each of these offers opens to a sales page where we worked on juicy languaging that focused on, you guessed it, the benefits of these offers. We talked about the pain points. Why does someone need this particular offer? Who does this particular offer serve? And what's on the other side of it. And then we deleted the whole services page. That page that I talked about where it was, work with me. And there are six or seven offers and they're all in great detail, gone from the website. So on this particular website we probably are now using about one third of the words that were on it before. And we've got, I mean, this isn't finished yet. In a 90 minute session, I'm just kind of fire hosing the information of what needs to be done. And then you take it and do what you want, what you do with it. But we went down to about one third of the words. And then we have More of her on the site. So even there were some stock photos and they were hands holding a rock. So I said, have someone take a picture of your hands. You want you in your website. That's really, really important. And then the about me page, we rewrote it in a way that tells what she does, how she does it, different than anyone else. And this is really important. How do you do what you do differently than anyone else? What is the common enemy that you have? What do you stand against in your work and why that matters? Highlight mistakes that people innocently make. Hey, I know that you've bought 600 courses, all in the effort of clarifying your message, and none of it has worked because none of it looks at your human design and what you're exactly designed to say and who you're designed to say it to and how you need to say it. So you have to speak to those things that people are doing that they think are going to move them forward, but actually are not. And then what's on the other side of working with you? And that's the about page. The about page is not, I'm a Reiki master. I'm a yoga teacher. I'm a certified human design specialist. I'm a holistic health coach. I'm this, I'm that. That's not what the about page is. The about page is how do you move your person forward? And then she had a question about her credentials, because she has a lot of credentials, and a lot of people have told her to put them on the homepage of her website and put them on the about page and all that. But she's like, I don't really want to do those things anymore. And that's the thing for a second line. So as a second line, you're the natural as you move through your life and your business. And the magic is always going to be in what's alive for you right now. So you get to lean into what's alive for you...