Wear Wag Repeat: From Passion to Profit in the Pet Industry

If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too. You’ll hear why old launch tactics just aren’t cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out. I also share an update about the new podcast I’m launching for pet parents on October 1st. It’s a big shift, and it’s deeply meaningful to me. If you want more support for your next launch, join us inside Wear Wag Repeat Society: https://wearwagrepeat.com/society [https://wearwagrepeat.com/society]

After an unexpected break, I’m back on the mic with a deeply personal update. In this solo episode, I’m sharing why I’ve been away from the podcast—and what’s ahead for Wear Wag Repeat. Losing my sweet Lucy earlier this summer reshaped everything for me. So I’m opening up about that experience, what it taught me, and how it’s inspired me to return to my original mission: helping pet parents live their best life with their dogs. I’m also giving you a look at what’s next for the podcast, why I’m adjusting my content balance, and how I’ll continue supporting petpreneurs—just in a more aligned way. Get 1:1 and community support for your pet business in Wear Wag Repeat Society. [https://www.wearwagrepeat.com/society]

Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how. You’ll learn: * ✔ How I use Google Docs + AI like ChatGPT to plan my content * ✔ The affordable tools I use for podcast + YouTube recording * ✔ A peek into my exact batching workflow (updated for 2025) * ✔ How I repurpose my transcript into optimized content * ✔ Why affiliate marketing should be part of your business strategy 🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society 🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems TOOLS DISCUSSED: * Castmagic*: https://www.castmagic.io/?via=tori [https://www.castmagic.io/?via=tori] * Kit*: https://partners.convertkit.com/rea1u... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnRteWU1TEI0bUl5eHVyX1ZzdUFUVUx5WkJfZ3xBQ3Jtc0ttczhDSER4TGVXRlNwQWxRR0ZmSW5wUll4ZE1iMjFIRFRSWmx5VU5fbFFQaHVQUGdxMDVsaVN3SVNtTFVZVnB3SXdSVG01YUJNcUIwMDJ6QVc4UzdUMmozOWo4emhJdW5PcGVXNXd3M0hfT1V6UzhIbw&q=https%3A%2F%2Fpartners.convertkit.com%2Frea1uqli4qb3&v=B1JeiQJpYzU] * Wear Wag Repeat Society: https://wearwagrepeat.com/society [https://wearwagrepeat.com/society] *denotes affiliate links Timestamped Overview 00:00 [https://www.youtube.com/watch?v=B1JeiQJpYzU] – Why I Batch Content (Lucy’s cancer story 💕) 01:09 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=69s] – A Time-Saving Mindset Shift 02:16 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=136s] – How I Batch Podcast Episodes 03:13 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=193s] – Systems Beat Overwhelm 04:46 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=286s] – How My Setup Has Evolved in 2025 06:12 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=372s] – My Outline + Script Method 07:56 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=476s] – My Current Recording Setup 09:18 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=558s] – Editing Tips + What I Use 10:49 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=649s] – Using CastMagic for Transcripts 11:46 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=706s] – Generating Titles, Descriptions, and Thumbnails 13:58 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=838s] – YouTube vs Audio Hosting 15:57 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=957s] – Batching Email Newsletters (Kit Tips!) 17:11 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=1031s] – Making Recurring Income with Affiliates 18:58 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=1138s] – Seasonal Content You Can Reuse 20:58 [https://www.youtube.com/watch?v=B1JeiQJpYzU&t=1258s] – Join the Society for More Support!

Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online. In this episode, you’ll learn: ✔️ How batching can totally transform your relationship with social media ✔️ Tools and tricks to make IG content creation fast and fun ✔️ Why planning posts ahead is the key to growth in 2025 🎉 Try the Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society [https://wearwagrepeat.com/society-trial]

Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?"  From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). 💡 In this episode, you’ll learn: ✔️ Why every petpreneur needs a welcome email series and how setting one up will save you time  ✔️ How prep emails can reduce confusion and give your customers a better experience ✔️ How to reclaim your time with scheduled social media posts (yeah, we're doing that again!) 🎁 BONUS: Get my free “3X Your Email Subscribers” Workshop: wearwagrepeat.com/emailworkshop [https://wearwagrepeat.com/emailworkshop] 🎉 Try the Wear Wag Repeat Society for just $24 (PRICE GOES UP JUNE 1) → wearwagrepeat.com/society [https://wearwagrepeat.com/society] Let’s make running your pet biz easy & fun again!