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Decisions at the Fulcrum

Podcast de William Hoffman, Ph.D.

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Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity. Each episode unpacks a turning point—a brand pivot, a bold leadership move, a course correction. The show explores pivotal decision moments. Through layered storytelling and applied research moments, Dr. William Hoffman navigates through coy tensions and catalytic decisions that reshape brands, industries, institutions, and the persons involved. This podcast is made for the entrepreneurial mind, the reflective leader, the culturally competent executive, the start up scholar, and anyone who knows that the fulcrum is where it all turns. Come for insight, come for stories, come for forays into the academic forests, where meaning rustles just past the clearing! Podcast Home: https://datfulcrum.podbean.com/

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50 episodios

Portada del episodio Postwar Justice and the Asia-Pacific War: Jenny Chan on Unit 731, Public Memory, and the Aftermath of World War II in Asia

Postwar Justice and the Asia-Pacific War: Jenny Chan on Unit 731, Public Memory, and the Aftermath of World War II in Asia

World War II is frequently taught within a clear framework: democracy defeated fascism, justice accompanied victory, and the conflict ended with surrender and trials. However, the history of the Asia-Pacific battlefield confuses the story being given. In this episode of Decisions at the Fulcrum, I talk with Jenny Chan, Director of Pacific Atrocities Education, about stories that are still underrepresented in public discourse, including the history of Unit 731, biological warfare, occupation, survivor accounts, and post-war accountability practices. Our conversation delves into how Cold War fears influenced what justice meant after the war. We explore why certain perpetrators were tried but others were granted immunity, and how data obtained through human experiments became part of national intelligence reasoning. We also explore the pedagogical challenge of conveying difficult histories rather than reducing it to simplistic nationalist or political perspective. This episode explores how institutions, educators, archivists, and political interests influence which atrocities enter public memory. Our conversation moves then to her work developing Pacific Atrocities Education's archives, lesson materials, publications, exhibits, and public engagement initiatives.   Learn more about Pacific Atrocities Education: Website: https://www.pacificatrocities.org/ [https://www.pacificatrocities.org/?utm_source=chatgpt.com] Instagram: https://www.instagram.com/pacificatrocitiesedu/ [https://www.instagram.com/pacificatrocitiesedu/] YouTube, Pacific Front Untold: https://www.youtube.com/c/pacificfrontuntold [https://www.youtube.com/c/pacificfrontuntold] or https://youtu.be/kXfGybFXTJE [https://youtu.be/kXfGybFXTJE]

24 de may de 2026 - 38 min
Portada del episodio The Bottle is Filled with Possibility: Morphological Analysis and Sweden's EPR Case

The Bottle is Filled with Possibility: Morphological Analysis and Sweden's EPR Case

What happens to a package after you are finished with it? A bottle, a cardboard sleeve, a mailer, a charger box: all of these seem minor independently, until we enter the maze of bins, collection systems, producer obligations, recycling markets, municipal capacity, and public behavior. In this episode of Decisions at the Fulcrum, I visit Sweden 🇸🇪 to look at the Extended Producer Responsibility system. It's a case showing how "ordinary" objects require extraordinary decision-making occasions. Today's guide is morphological analysis, a method developed by Swiss astrophysicist Fritz Zwicky and then adapted by Tom Ritchey and others for complex policy and organizational decision-making. Rather than rushing toward an answer, morphological analysis needs decision makers to first map the field: identify the parameters, list possible conditions, and try out combinations to see which can genuinely hold together. It is a method for uncertainty, structure, and creative problem-solving. Through Sweden's producer-responsibility planning, I examine waste and recycling as a conundrum of distributed responsibility. Producers, consumers, municipalities, recyclers, regulators, and markets all make what happens after the product is used. Morphological analysis is the best fit for intricate decision instances like this one because it addresses a better (and harder) question: what future/s are we assuming, and do all the pieces of a strategy seem coherent together? Relevant Show Links: https://www.swemorph.com/pdf/gma.pdf [https://www.swemorph.com/pdf/gma.pdf]  https://www.oneplanetnetwork.org/knowledge-centre/policies/extended-producer-responsibility-sweden [https://www.oneplanetnetwork.org/knowledge-centre/policies/extended-producer-responsibility-sweden]

16 de may de 2026 - 32 min
Portada del episodio Warm Welcomes and Stocked Shelves: Ukrop’s, WinCo, H-E-B, and the Distinction Between Affiliative and Team Approaches

Warm Welcomes and Stocked Shelves: Ukrop’s, WinCo, H-E-B, and the Distinction Between Affiliative and Team Approaches

In this episode, I look at two management-leadership approaches while visiting the grocery store. Beneath the florescent lights, right next to the bakery display, and between the BOGO beverages and cart return, I want to test one often cited framework in an applied setting.  Using the managerial grid developed by Blake and Mouton, this episode compares and contrasts "country club management" with "team management." In this episode, we see country club management (reframed in the episode as affiliative avoidance management), a type of leadership that prioritizes fostering a sense of community and camaraderie above making tough decisions on things like standards, adaptability, and responsibility. The episode ruminates about management leadership across three regional grocery chains. Warmth, tradition, prepared meals, and Sunday closure at Ukrop's, a cherished Richmond grocer, show the boundaries and strength of these things. Employee ownership, low-cost discipline, self-bagging, and WinCo Foods' reluctance to take credit cards demonstrate a more austere kind of caring. Then, H-E-B puts the premise to the test by demonstrating how emergency response, store hours, purchasing limitations, supply chain coordination, and catastrophe readiness can translate into real-world action.

6 de may de 2026 - 30 min
Portada del episodio Deepwater Horizon, Part 2: Sensemaking in Industrial and Communicative Crises

Deepwater Horizon, Part 2: Sensemaking in Industrial and Communicative Crises

Part 2 shifts from the Macondo well to the public narrative explaining the crisis . The crisis split into two halves as soon as oil started to flow across the Gulf: communicative and industrial.  How the well collapsed became as important as making sense of what sort of crisis was unfolding. Was the Deepwater Horizon catastrophe a rare occurrence, a technical malfunction, a safety culture failing, proof of a more serious issue with deepwater expansion? Every answer presented a distinct interpretation of accountability. Each of them gave the impression that certain solutions were vital and others were incidental. Each one gave institutional actors the option to maintain, modify, or give up on a specific description of their own expertise. I examine how plausibility shifts following a tragedy using sensemaking, responsibility, and crisis communication theory. People can act more confidently during an emergency if they have plausible justifications. Those same explanations then turn into official statements, which have to face examination from devastated families, affected populations, news outlets, scientific experts, judicial officials, and policymakers. Finally, I look at Weick's notion of resilience, as well as improvisation, virtual role systems, wisdom, and conversation useful skills to move forward.  If you enjoy these episodes, please subscribe and share. Thank you for listening.   Show note: “Press Conference examples” are scripted and do not represent historical events. The “announcements” audio is thus for representation of concepts only.

28 de abr de 2026 - 27 min
Portada del episodio Deepwater Horizon, Part 1: A Cosmology Episode at Macondo Well and The Boundaries of Plausibility

Deepwater Horizon, Part 1: A Cosmology Episode at Macondo Well and The Boundaries of Plausibility

In the first part of our Deepwater Horizon episode, I delve into the disaster prior to its emergence as a public narrative. I start by recalling the Exxon Valdez incident, then transition to the Gulf of Mexico, where offshore drilling has ventured into deeper waters, navigating more intricate technical landscapes and grappling with a challenging interplay between expertise and uncertainty. On April 20, 2010, the Deepwater Horizon rig had been working in around 5,000 feet of water above the Macondo well, which was situated about 50 miles southeast of Venice, Louisiana. The current episode centers on Karl Weick’s concept of the “cosmology episode”: a pivotal occurrence when people's ordered understanding of reality starts to collapse,  compelling them to make decisions amid the uncertainty. In high-risk environments, risk factors often hide in the obscurity, seldom revealing themselves with adequate visibility. Part 1 explores the dynamics at play when experts are compelled to interpret situations under pressure, relying on incomplete information and established disaster frameworks. Part 2 will transition from the rig to the public. I look at their legitimate efforts to stop the leak, how BP’s messaging shifted notably throughout the crisis, image restoration efforts, accountability procedures, and the enduring repercussions of the oil spill.

28 de abr de 2026 - 24 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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