Gravitas Impact

Aligning your Systems with your Brand with Brandon Dempsey

This week we are joined by Brandon Dempsey, Author of Shut Up and Go, and Co-founder of St. Louis marketing company, goBRANDgo! [https://gobrandgo.com/], whose mission is to Empowergize People and Organizations with the innovation, imagination, and inspiration to see higher and be better. Systemization around branding and operations is a big missing link in many organizations. The disconnect occurs when Marketing sets an expectation and there are no standard operating procedures systematized throughout the journey aligning the experience with the expectation. Are you a Brand Generalist or a Specialist? “Generalists get talked to, and specialists get paid”. Systemization of the brand will create cohesion and connects customers with what the company “Specializes” in. Customers are willing to pay to solve their problems. The Systems Attribute within the 7 Attributes of Agile Growth® IP framework is a key differentiator for Gravitas Impact Premium Coaches. Many mid-market companies, and coaching organizations don’t focus on Systems, and Systems are the key to scaling efficiently and profitably. Learn how to accelerate growth with a 7 Attributes of Agile Growth® Certified Coach at www.GravitasImpact.com [https://gravitasimpact.com/] The post Aligning your Systems with your Brand with Brandon Dempsey [https://gravitasimpact.com/aligning-your-systems-with-your-brand-with-brandon-dempsey/] appeared first on Gravitas Impact [https://gravitasimpact.com].

Accelerating Growth When You Can’t Afford a CFO With Dominick Bencivenga

This week we are joined by Dominick Bencivenga, former VP with Citibank and current President of A Team Consulting, financial experts who outsource fractional CFO and accounting services as well as Systems Analysis to small and mid-sized businesses. Dominick brings decades of CFO experience and big picture strategy to help CEO’s improve their PEOPLE, PROCESSES and PROFITS. Dominick discusses how small to Mid-Market CEO’s could create financial predictability and a competitive advantage by investing in their financial and accounting technology and strategic talent. Fractional CFOs provide not only strategic financial planning advice, but also provide an “outside looking in” perspective, putting your business success at the forefront of their mission. Learn how to accelerate growth with a 7 Attributes Certified Coach. www.GravitasImpact.com [http://www.GravitasImpact.com] The post Accelerating Growth When You Can’t Afford a CFO With Dominick Bencivenga [https://gravitasimpact.com/accelerating-growth-when-you-cant-afford-a-cfo-with-dominick-bencivenga/] appeared first on Gravitas Impact [https://gravitasimpact.com].

The Vital Nature of Having a Compelling, Simple Message with David Mann

This week we are joined by David Mann, keynote speaker, trainer, professional actor/director/storyteller and founder of the Simple Message. Through his tenure in theater, David learned the art of connecting with an audience. He is on the adjunct faculty of Loyola School of Law in Chicago and the National Institute for Trial Advocacy. David offers insight into the costly mistake of generic and/or overly technical messaging. As a storyteller, he recommends exploring what differentiates them, and use uthentic, simple language to engage customers. The customer should be the main character of their story, and you should be there to guide them in their journey, and aid in their success. Discover what familiar simple language you can use to help them in their initial journey, rather than use messaging which generally focuses only at the end of their “buyers journey”. David’s core purpose, his heart and soul, has always been with language expression. He encourages CEO’S to not be afraid of the ups and downs in their career and personal life. Life is not always about growth. Sometimes retreat has to happen to grow bigger with the next wave. David believes a prospective customer should know “What you do” and “Why you do it” at every stage. Think your messaging accomplishes this? Take the free assessment to find out. Download the free assessment tool here [https://3989ac5bcbe1edfc864a-0a7f10f87519dba22d2dbc6233a731e5.ssl.cf2.rackcdn.com/asimplemessage/SM_downloadable_PDF_full_REVISED.pdf] Learn how to accelerate growth with a 7 Attributes Certified Coach atwww.GravitasImpact.com [http://www.gravitasimpact.com/] The post The Vital Nature of Having a Compelling, Simple Message with David Mann [https://gravitasimpact.com/the-vital-nature-of-having-a-compelling-simple-message-with-david-mann/] appeared first on Gravitas Impact [https://gravitasimpact.com].

“The Big Idea behind The Big Idea” with Bill Bishop

This week we are joined by Bill Bishop, founder and CEO of The BIG Idea Company, keynote speaker and author of 11 books. Bill discusses the necessary Mindshift from Old Factory Thinking to New Factory Thinking in order to survive and succeed in the new factory value hub marketplace. Learn how to accelerate growth with a 7 Attributes Certified Coach atwww.GravitasImpact.com [http://www.gravitasimpact.com/] The post “The Big Idea behind The Big Idea” with Bill Bishop [https://gravitasimpact.com/the-big-idea-behind-the-big-idea-with-bill-bishop/] appeared first on Gravitas Impact [https://gravitasimpact.com].

“The Incredible Power of Simple Numbers 2.0” with Greg Crabtree, CPA

This week we are joined by Greg Crabtree, speaker, author of two books, entrepreneur, and financial expert. Greg has used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm focused solely on the needs of entrepreneurs, helping them build the economic engine of their businesses. Greg shares how his BIG IDEA works with entrepreneurs worldwide in a broad range of industries, Crabtree has simplified financial reporting and empowered all entrepreneurs to take ownership of their finances. He has pioneered a revolutionary metric for driving business profitability: measuring labor efficiency and developing simple benchmarks for company, team, and individual performance. Greg goes deeper in his human interest of helping entrepreneurs understand the power of investment returns to the privately held business. Greg shares his background growing up on a chicken farm to becoming an accountant and how strongly he feels about helping entrepreneurs create security for their families. Learn how to accelerate growth with a 7 Attributes Certified Coach at www.GravitasImpact.com [http://www.GravitasImpact.com] The post “The Incredible Power of Simple Numbers 2.0” with Greg Crabtree, CPA [https://gravitasimpact.com/gravitas-podcast-greg-crabtree/] appeared first on Gravitas Impact [https://gravitasimpact.com].