How She Sold $21M in Real Estate in 1 Year—While Raising 3 Kids
What if you could sell 40+ homes a year… without cold calling, buying leads, or losing your personal life?Today, Morgan Shawver — mom of 3, former teacher, and $21M producer — breaks down the exact strategies she uses to grow a thriving real estate business while being fully present for her family.⸻In This Episode with Morgan Shawver (Coldwell Banker Realty):You’ll learn: • How she went from kindergarten teacher to 44 transactions + $21M in sales • The simple social media posts that started it all — no perfection, no overthinking • Why her business is built on referrals (not ads or Zillow leads) • Client events that actually lead to closings (yoga events, coffee trucks, Clippers games) • How to follow up without being pushy and turn past clients into active referral partners • When to hire a transaction coordinator and how it changed everything • Why being yourself on social media will outperform every template and script⸻📩 NEVER MISS AN EPISODE OR STRATEGYGet the podcast + weekly real estate growth tips sent directly to your inbox:👉 ⸻🎧 Listen to Morgan’s Podcast — Motherhood Podcast:⸻🎙 About the Real Estate Agent Growth PodcastEach week, host Grant Burks sits down with top agents closing $3M+ per year to uncover real strategies, systems, and habits that are working right now in today’s market.⸻If You Got Value, Don’t Forget To:👍 Like this video✅ Subscribe to the channel🔔 Hit the bell so you don’t miss next week’s episode💬 Comment if you want Morgan back for Part 200:00 – Welcome to the Real Estate Agent Growth Podcast 00:30 – Introducing guest: Morgan Shawver (Coldwell Banker Realty) 01:10 – Mom of 3, realtor, and team structure 02:38 – Morgan's real estate stats: 44 transactions, $21M volume 03:35 – Scaling back intentionally & balancing motherhood + business 05:02 – Bringing kids to showings and setting boundaries with clients 06:48 – The moment her career trajectory changed 07:50 – From teacher to realtor: early years (2, 3, and 5 deals) 08:45 – Social media changed everything — posting simple content 10:00 – What she actually posted (not polished, just real life) 11:46 – Why infographics and templated content don’t work 13:50 – “Make yourself a person” — being real online 15:20 – Quitting teaching & going full-time real estate 16:10 – First Facebook post = 1 listing + 2 buyers instantly 17:30 – TikTok/Reels phase — perfectionism vs being authentic 19:27 – Why viral videos don’t matter for local real estate 20:54 – Don’t overthink it — consistency over perfection 22:12 – Reposting content and home anniversaries = free marketing 24:15 – The client follow-up system that actually works 27:49 – What actually brings Morgan new business each month 28:30 – Client appreciation events (yoga, summer events, etc.) 30:20 – Coffee truck strategy for schools = 5–7 clients/year 31:35 – How she promotes and fills client events 33:18 – Offering 6 free tickets to baseball games for clients 34:05 – Spending money to make money in real estate 36:00 – Following up 3–4 times personally via text 38:30 – Why she regrets not building a database sooner 40:34 – Hiring a transaction coordinator — when and why 42:10 – Managing 18 transactions at once & burnout warning signs 44:10 – Delegation, motherhood, and boundaries with clients 47:10 – When should an agent hire a transaction coordinator? 49:20 – Lightning round questions begin 51:11 – Favorite apps/tools: Canva, Meta Business Suite 52:40 – Running Facebook ads and when to use them 54:24 – Most underrated lead source = referrals 55:10 – Top 50 client system & gifting strategy 57:00 – Best books/podcasts for agents 59:20 – Final advice: “Keep going and be yourself.” 01:00:45 – Where to find Morgan + episode wrap-up
