The 2x2 for Consultants

How Troy Ruemping Thinks About Strategy

Troy Ruemping [https://www.linkedin.com/in/troyruemping/] has spent his career asking the question most consultants skip: what problem are we actually solving? He's done it at McKinsey, at the Big Four, and now while splitting his time between independent consulting and building his own food tech venture. In this conversation, Troy breaks down the discipline behind great strategy work — and what happens when you take those skills into an entirely new field.

Forget Hustle Culture. Here's Why Being Intentional Wins.

We've always been told the same story about building a business: network hard, move fast, say yes to every opportunity.    Sudeshna Sen [https://www.linkedin.com/in/sudeshnasen/] believed it too – until she left corporate and tried to build something of her own.    That’s when she realized the playbook we know isn’t always the answer.    What she found, after slowing down and actually listening to other founders, was that their problem ran deeper than tactics. Women founders were surrounded by communities, events, and connections – but still felt completely alone when things got hard.    Because support wasn't there when it counted. That gap is what Pionyr [https://joinpionyr.com/] is built to close.    In this conversation, Sudeshna talks about what it really took to build something you’re proud of – and why going slow was never the setback people thought.  ---------------------------------------- 👉 Join Pionyr: https://joinpionyr.com/ [https://joinpionyr.com/]

AMA: Should I Work with Hiring Companies?

There’s a version of indie consulting that isn’t talked about openly.    Not the glamorous ‘build your personal brand and land dream clients.’ But the actual mechanics of how many consultants find work: through hiring companies and curated networks that connect talent with clients.    And depending on who you ask, those companies are either a shortcut or great opportunities – or middlemen taking cut of your revenue.    The truth is much more nuanced than that.

Transform Your Product Portfolio With Kris Hardy

How do you keep a product relevant when the market won’t sit still? I sat down with Kris Hardy [https://www.linkedin.com/in/kris-hardy-68a6b77/]to talk about product refresh cycles, why customer insights matter more than ever, and how smart collaboration between product and sales teams can drive real innovation.

The Three Financial Stages Every Founder Goes Through

The more your money you make, the more complicated it gets to manage it. Think taxes, structure, payroll – and a whole set of decisions no one teaches you how to make. But Lorie Jones [https://www.linkedin.com/in/loriejones/], founder of Fearless Financial Advisors [https://www.linkedin.com/company/fearless-financial-advisors/], has built her career helping founders manage what comes next financially. In this conversation, we go deep into the three stages every founder goes through – and how to navigate each one.