The Future of Beef Show

21. The Future of Red Angus with Greg Ruehle

Red Angus is gaining ground—and Greg Ruehle is helping lead the charge. In this episode of The Future of Beef Show, Greg joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore why the Red Angus breed is uniquely positioned at this critical moment in the beef industry. Drawing on his experience across breed associations, government affairs, and commercial beef production, Greg explains why record-low cattle supplies and surging consumer demand create a once-in-a-career opportunity—and how Red Angus intends to make the most of it. What You'll Learn: • Why Red Angus is well-suited to rebuilding the U.S. cow herd, especially in the South • How the breed's maternal and terminal traits complement crossbreeding systems • Why the Allied Access Yellow Tag program is advancing individual animal tracking • How mandatory total herd reporting strengthens Red Angus EPD data • Why packers are increasingly opening Red Angus cattle to grid schedules • How breed associations can go beyond the herd book to drive real industry change Links: Future of Beef Show: www.futureofbeef.com Learn more about the Red Angus Association of America: www.redangus.org Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com Learn more about Whole Cottonseed: https://wholecottonseed.com/

20. Virtual Fencing with Andrew Fraser

From virtual fences to real-time herd data, ranching is entering a new era—and Andrew Fraser is helping lead the shift. In this episode of The Future of Beef Show, Andrew joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how smart collar technology is transforming the way cattle are managed on pasture. As President of Halter Inc., Andrew shares how a simple idea—a collar for cows—has evolved into a powerful system for controlling grazing, tracking behavior, and unlocking better decision-making for producers. This conversation goes beyond the technology itself to focus on real-world impact. From reducing labor demands and eliminating the need for extensive fencing to improving pasture utilization and enabling more flexible grazing systems, Andrew explains why virtual fencing is gaining traction across beef operations in the U.S., Australia, and New Zealand.The episode also dives into the growing role of data in ranching—from tracking animal movement and health to the future potential of measuring feed efficiency at the individual cow level. Along the way, the group discusses how AI is being applied in practical ways, why labor and succession are critical challenges, and how technology can make ranching more sustainable, scalable, and attractive to the next generation. What You’ll Learn: * How virtual fencing works and how cows are trained to respond to sound cues * Why pasture management is the foundation of productivity and profitability * How smart collars provide real-time visibility into animal location and behavior * The potential to measure feed intake and efficiency in grazing systems * How technology can reduce reliance on fencing and lower infrastructure costs * Why labor savings and staff retention are key drivers of adoption * How behavioral data can improve animal health monitoring and decision-making * The role of AI and machine learning in practical, on-farm applications * Why flexibility in grazing systems can unlock better land and herd performance Links: Future of Beef Show: www.futureofbeef.com Learn more about Halter: www.halterhq.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.coLearn more about Corteva Agriscience: www.rangeandpasture.com Learn more about Whole Cottonseed: https://wholecottonseed.com/

19: Beef Innovation with Dr. Vaughn Holder

From rumen science to global food systems, innovation in beef production is happening at every level—and Dr. Vaughn Holder is right at the center of it. In this episode of The Future of Beef Show, Vaughn joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how research, innovation, and systems thinking are shaping the future of beef. Drawing on his role leading global beef research at Alltech, Vaughn explains why the industry must focus on efficiency over trends, what we’ve learned from the methane debate, and where the next wave of innovation is heading. From rumen microbiology and feed efficiency to soil health, nitrogen, and consumer perception, this episode connects the science inside the cow to the broader ecosystem—and ultimately to the future of the beef industry. What You’ll Learn: • Why efficiency—not trends—should drive sustainability in beef production • What the methane debate taught us about rumen function and microbiome research • How new technologies like probiotics and essential oils may improve cattle performance • Why systems thinking—from soil to animal to consumer—is critical for future innovation • The role cattle play in upcycling nutrients and supporting global food systems • How changing nutrition guidelines could impact beef demand and public perception • Why innovation and collaboration are essential to solving real industry challenges Links: Future of Beef Show: www.futureofbeef.com Learn more about Alltech: www.alltech.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com Learn more about Whole Cottonseed: https://wholecottonseed.com/

18: Sustainability and the Global Beef System with Justin Sherrard

Sustainability has become one of the biggest conversations shaping the future of agriculture—and few people have a clearer global perspective than Justin Sherrard, our first guest from Australia. In this episode of The Future of Beef Show, Justin joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how the beef industry fits into the broader sustainability conversation. Drawing on his experience with the Global Roundtable for Sustainable Beef and years analyzing global protein markets, Justin explains why cattle remain essential to feeding a growing population while working within environmental limits. What You’ll Learn: * Why cattle still play a critical role in feeding a growing global population * How the beef industry is addressing sustainability and methane emissions * Why engaging with critics and stakeholders is necessary for agriculture * The importance of data in telling the beef industry’s story * How consumer perceptions influence the way beef is marketed * Why sustainability improvements often align with better productivity and profitability * The role producers play in advocating for the future of beef Links: Future of Beef Show: www.futureofbeef.com Learn more about the Global Roundtable for Sustainable Beef: https://grsbeef.org/ Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

E17: 2026 Market Predictions with Patrick Linnell

Record-high calf prices, tighter herds, and strong consumer demand—what’s next for U.S. beef? Patrick Linnell, Director of Market Research at CattleFax, breaks it all down. In this episode of The Future of Beef Show, Patrick joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore the trends shaping the cattle market today and tomorrow. From herd rebuilding and carcass weights to international trade and the role of AI in market research, Patrick gives producers and feeders the insights they need to make informed decisions. What You’ll Learn: • Why beef demand remains strong despite record prices • What’s slowing herd expansion and how it affects the cattle cycle • How carcass weights, feeding strategies, and genetics impact profitability • The influence of packing capacity and Mexican cattle imports on markets • How international trade supports U.S. beef supply • Ways AI is changing—but not replacing—market research Links: Future of Beef Show: www.futureofbeef.com Connect with Patrick Linnell & CattleFax: www.cattlefax.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com