The Self Publishing Blueprint with Jane Tabachnick

01 What is the Self Publishing Blueprint?

Welcome to the Self Publishing Blueprint podcast series, where I’ll share with you what you need to consider when writing a successful nonfiction book.  I’m Jane Tabachnick, and as a founder of Simply Good Press, an indie publishing company that helps people professionally self-publish, I've helped over 250 authors reach bestseller status. I'm also a publishing and PR consultant to other publishing professionals and book publicists.  In this episode, I’ll define what the self-publishing blueprint is, who this show is for, the elements of the self-publishing process you need to consider, and how I can help you.  What You’ll Learn:  * What the self-publishing blueprint is  * The benefits of writing a nonfiction book * The elements of the self-publishing blueprint * How to discover your Author Why * How to set your goals as an author * Why you need to define precisely what your readers will experience from reading your book * When you should start putting together a marketing plan for your book * How the table of contents will help you on your writing and self-publishing journey If you're ready to write your book, make a bigger impact and reap all the benefits that come with being a published author such as the expert positioning, instant credibility and ability to charge higher rates, we can help you get your book done more professionally, effortlessly and successfully.  Apply to work with us at https://www.theselfpublishingblueprint.com [https://www.theselfpublishingblueprint.com]  Resources:  * Connect with me at https://janetabachnick.com/ [https://janetabachnick.com/]  * Facebook https://www.facebook.com/jmtabachnick/ [https://www.facebook.com/jmtabachnick/]  * Twitter https://twitter.com/janetabachnick [https://twitter.com/janetabachnick]  * LinkedIn https://www.linkedin.com/in/janetabachnick/ [https://www.linkedin.com/in/janetabachnick/]

02 The Truth About Writing a Business Book

Let me tell you the truth upfront: writing your book is going to take some work, both to write it and to promote it if you want to be a successful author, and have your book help you reach the goals you’ve set for yourself. It's also going to cost you some money, but at the same time, it's going to give you incredible positioning and open new opportunities you haven’t even thought of.  What You’ll Learn:  * How authorship can help you become a thought leader and gain credibility in your market niche * Examples of the results you can get as a published author * Why it is crucial to know why you want to write a book and what you want to achieve with it * How good planning can make all the difference on your writing journey * How a good editor can make your book shine regardless of your writing skills * Why it’s vital to promote your book for a long time both before and after publishing it * Why you should pay for a decent book Here’s what my client Frederica Peterson says about becoming an author: “My results have been phenomenal, thanks to Jane's guidance. My book is now being used as a tool in a training program at AT&T. I've been tapped as a top trainer by Anthony Robbins organization, and I'm a sought-after thought leader.”  Your book is part of your brand. Once it's out there, it's the only face some people will ever see of you. So remember, with a professional looking high-quality book, you'll attract more opportunities and high-paying clients. If you know you're ready to write a book, gain credibility, amplified visibility and authority, and grow your business, we can help you produce a high-quality book that will help you surpass your goals. Learn more about how to work with us at https://www.theselfpublishingblueprint.com [https://www.theselfpublishingblueprint.com]  Resources:  * Connect with me at https://janetabachnick.com/ [https://janetabachnick.com/]  * Facebook https://www.facebook.com/jmtabachnick/ [https://www.facebook.com/jmtabachnick/]  * Twitter https://twitter.com/janetabachnick [https://twitter.com/janetabachnick]  * LinkedIn https://www.linkedin.com/in/janetabachnick/ [https://www.linkedin.com/in/janetabachnick/]

03 How Writing, Publishing and Promoting Your Book Will Benefit Your Business

Since you are here, you know that becoming an author can be beneficial to you and your business. In this episode, I’ll go through exactly how writing, publishing and promoting a book will benefit your business.  What You’ll Learn:  * How a book can help you gain instant expert status and high-level authority * Why you will be able to charge higher rates once you are a published author * The opportunities that will open up for you as a result of publishing a book * How a book creates know, like and trust factor among your audience * Why you should think about your book as a great lead generation tool * How your book can grant you access to an exclusive club of authors and connect you to higher-level people   A well thought-out book can help you reap all the benefits for your business that I cover in this episode. And that’s what my Self Publishing Blueprint does for my authors.  Here is what Wendy Ryan, author of “Learn Lead Lift” says about working with us: “The key benefit for me of the Self Publishing Blueprint approach was that I had a lot of control over the timing. That became very important when COVID hit. I felt like because I had opted to self publish, and because Jane was able to have the flexibility, I put the writing on pause for six months. I needed to step back, dig in, learn, check some things and then come back and see if this was still the book I needed to write. Had I been working with a traditional publisher, I wouldn't have had that flexibility. I believe that “Learn Lead Lift” is a much better book, because it had the time to mature as it needed to, and we didn't rush it.” If you like what you’ve heard from Wendy, and are thinking of writing and self-publishing a book that will get great results for your business, learn more about how we can help you at https://www.theselfpublishingblueprint.com [https://www.theselfpublishingblueprint.com]  Resources:  * “Learn, Lead, Lift: How to Think, Act and Inspire Your Way to Greatness” by Wendy Ryan https://amzn.to/3Jjhra7 [https://amzn.to/3Jjhra7]  * Connect with Jane Tabachnick at https://janetabachnick.com/ [https://janetabachnick.com/]  * Facebook https://www.facebook.com/jmtabachnick/ [https://www.facebook.com/jmtabachnick/]  * Twitter https://twitter.com/janetabachnick [https://twitter.com/janetabachnick]  * LinkedIn https://www.linkedin.com/in/janetabachnick/ [https://www.linkedin.com/in/janetabachnick/]

04 Authoring a Book to Create Legacy and Impact

Wei Houng is the CEO of HumanOps Technologies, a serial entrepreneur, the co-author of “Breakthrough Healing” and “Breakthrough Leadership”, as well as a new upcoming book. We have been working together on several book projects, so he shares what it is about the Self Publishing Blueprint that helps him create legacy and impact as an author.  What You’ll Learn:  * Why Wei wanted to write a book  * The importance of having an accountability system when writing a book * What happened after Wei became a published author * The importance of finding a unique writing and publishing strategy that works for you  * Why you should seek professional help when you want to self-publish a book * The intention and process behind Wei’s upcoming book  As Wei says, “What is the quickest way to serve your audience with the wisdom that you have? Is the priority for you to learn to self-publish? Or is it more about you wanting to serve your audience in a better way? If it's the latter, I would say don't waste time trying to do it yourself, get Jane to help you, because it'll save you so much time, and ultimately save you a lot more money.” If you are inspired by Wei’s author journey and success, and want to know more about how we can help you write, publish and promote your book, reach out to us at https://www.theselfpublishingblueprint.com [https://www.theselfpublishingblueprint.com]  Resources:  * “Breakthrough Healing: Insights and Wisdom into the Power of Alternative Medicine” https://amzn.to/3SflmbQ [https://amzn.to/3SflmbQ]  * “Breakthrough Leadership: Conversations with Innovative Leaders” https://amzn.to/3cTtKhh [https://amzn.to/3cTtKhh]  * HumanOp Technologies https://www.humanoptech.com/ [https://www.humanoptech.com/]  * Connect with Wei Houng on LinkedIn https://www.linkedin.com/in/weihoung/ [https://www.linkedin.com/in/weihoung/]  * Connect with Jane Tabachnick at https://janetabachnick.com/ [https://janetabachnick.com/]  * Facebook https://www.facebook.com/jmtabachnick/ [https://www.facebook.com/jmtabachnick/]  * Twitter https://twitter.com/janetabachnick [https://twitter.com/janetabachnick]  * LinkedIn https://www.linkedin.com/in/janetabachnick/ [https://www.linkedin.com/in/janetabachnick/]

05 The Process of Working with Us on Your Self Publishing Blueprint

What is the process of working with us on your self-publishing blueprint like? In this episode, we’ll break it down section by section, so you can see exactly what we'll be uncovering for you and your book. This is the same process of creating a well-written book proposal that all New York Times, Wall Street Journal, and USA Today bestselling, traditionally published authors go through. This process will help you create the clarity, the vision, and the roadmap for writing and publishing a great book.  What You’ll Learn:  * How deep into details you need to go to identify your ideal audience * Why it’s crucial to know your Author Why to be able to complete your book * The examples of author goals and why you need to take enough time to define them * How the design of your book can help you achieve your goals without being salesy * How to identify the experience or transformation your readers will go through * The purpose of having the outline of your book before you start writing * Why you need to start promoting your book before you’ve written it With this book blueprint in hand, you can turn it into a book proposal to seek a traditional publishing deal, or successfully self-publish your book. Congratulations on taking the time upfront to map out your success plan. Now you're ready to start writing your book.  If you know you'd like to work with our expert guidance to craft your self-publishing blueprint and become a successful author, get in touch with us at  https://www.theselfpublishingblueprint.com [https://www.theselfpublishingblueprint.com]  Resources:  * Connect with me at https://janetabachnick.com/ [https://janetabachnick.com/]  * Facebook https://www.facebook.com/jmtabachnick/ [https://www.facebook.com/jmtabachnick/]  * Twitter https://twitter.com/janetabachnick [https://twitter.com/janetabachnick]  * LinkedIn https://www.linkedin.com/in/janetabachnick/ [https://www.linkedin.com/in/janetabachnick/]