The Warm Up with Kelsey McCormick

Grow Your Invested Community with Xanthe Appleyard

If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust. In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts. We talk dialogue-driven content, Stories + Threads as warm-up tools, why generic “tips” are falling flat, and the visibility moves that help you grow faster without relying on virality. Get Xanthe’s Freebie: https://ohsierracreative.myflodesk.com/content-themes Unlock the power of Instagram Stories to transform your business with the Selling with Stories Workshop! Co-hosted by Kels from Coming Up Roses and Xanthe from Oh Sierra Creative: https://cominguproses.co/products/selling-with-stories [https://cominguproses.co/products/selling-with-stories]   Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

The Power of Warm-Up Offers: Guiding Your Audience Toward Your Big Thing

In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts. Whether you have a crusty freebie collecting dust or nothing between “follow” and “$2K investment,” this one’s for you. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open

Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today. If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/www [https://cominguproses.co/products/www] From the episode: QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquiz Flodesk link: https://flodesk.com/c/COMINGUPROSES Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Q&A: "Starting Fresh: Building & Warming Up a New Audience"

In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching. We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your work in a way that creates genuine connection, and the role visibility plays in a successful launch. We finish with a conversation about the infamous mid-launch slump, why so many people lose momentum when things go quiet, and how to keep showing up long enough to see your launch through. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Work in Public: The Secret to Launching with a Ready-to-Buy Audience

In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public. Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors. You’ll learn: * Why documenting isn’t enough—you need to build a story around your work * How to develop your main character energy and create brand recognition * Why setting a clear destination hooks your audience (hello, Frodo and Mount Doom) * How to create stakes and tension that make people root for your success * Why messy action > perfect presentation when it comes to warming up your audience If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online. Work In Public Content Examples [https://www.notion.so/Work-In-Public-Samples-200109dd210480289bc7e19ac7eba219] Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]