Theo Clarke Podcast

22 & Making €2M/Month Dropshipping Orthopeadic Footwear | Wurqun Soltani | Ep.43

In this week's podcast, I sat down with Wurqun - a 22-year-old doing 2 million a month in ecommerce, who only started this journey 2 years ago. From getting 25,000 into debt with credit cards while building a dropshipping store to generating 2M per month in revenue. What changed everything wasn't a viral product or a lucky campaign. It was the decision to stop testing random products, niche down, and build something real instead - a branded orthopedic footwear store. And to truly focus on one customer, understand their needs and speak their language. From there, everything compounded. In this episode, Wurqun breaks down his full journey and what he has learned so far. We cover: - Why he switched from general dropshipping to a branded approach - How he scaled to 2M/month by understanding his precise customer avatar and their needs - How to hire A players - and why EQ matters more than IQ in the selection process - How to organise workflow with your team and start working on the business, not in it - The new brand he just launched - and why he's already thinking about 10M in year one If you want to learn the step by step process behind building a successful branded dropshipping business, this one is a must watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/w.rqun/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - From Losing Money to 2 Million a Month 00:04:30 - Why Branding Wins Over Random Product Testing 00:09:00 - The First Hires That Changed the Game 00:14:00 - Work On the Business Not In It 00:19:00 - The Creative Strategist That Scaled to 1M Plus 00:24:00 - Why EQ Matters More Than IQ in Hiring 00:29:00 - Building a Team That Removes Bottlenecks 00:34:00 - How to Go From 0 to 100K a Month 00:39:00 - The 3 Metrics That Control Your Ads 00:44:00 - Why Long Form Ads Convert Better 00:49:00 - How AI Is Saving Weeks of Work 00:54:00 - From 25K Debt to Smart Investing 00:58:30 - Think Bigger and Scale Like the Top Brands #dubai #podcast #entrepreneur

2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel. He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa. For the past 11 years, Chris has done Meta ads. Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale. What really separates him is his testing discipline. Most brands run a few tests and hope for the best. Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth. In this episode, we break down 11 years of Meta advertising experience into one honest conversation. We cover: - Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything - The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising - A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong) - The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign - How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it This isn’t theory or surface-level, general tactics. It’s a detailed insight into what it takes to build and operate at an elite ecom level. If you care about scaling ecommerce brands through Meta, this episode is a must-watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/chris_erthel/ Guest's Website: https://chriserthel.com/speeches/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands 00:05:30 - How One Local Meetup Created a Global Ecom Advantage 00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You 00:16:12 - Why the Right Viewer Matters More Than Views 00:20:33 - How Brands Fix Ads When Growth Is Failing 00:25:35 - The Ad Testing Process Top Brands Rely On 00:31:19 - How to Make Ads People Can Feel and Trust 00:34:30 - Why Big Brands Fail When They Stop Testing Ads 00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit 00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling 00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows 00:49:41 - Using AI to break down what winning ads have in common 00:54:41 - How to find ads that spent millions and still run 00:59:26 - Why TikTok ads train b

$5M/Month at 23: 8 Years of Dropshipping Knowledge in 59 Minutes | Difaino Harting | Ep.41

In the latest episode of the podcast, I had the chance to sit down with Difaino – who’s now doing $5M per month in ecommerce at just 23 years old. But his story doesn’t start there. At 18, Difaino was €300,000 in debt. He grew up in a shelter home, raised on government support, with no financial safety net and no one coming to save him. Today, Difaino is known for building and scaling multiple high-performing ecom brands. What really separates him is how deeply he understands customer behavior – how people think when buying online and how to communicate with customers at the highest levels. In this episode, we break down 8 years of real dropshipping and brand-building experience into one raw, honest conversation. We cover: • How going from a shelter home and €300k in debt at 18 built the hunger you can’t fake • The mindset shifts and decision-making standards that took him to $5M/month by 23 • Why most ecommerce brands fail because they don’t truly understand their customer • How Difaino builds new brands by speaking directly to people’s emotions, problems, and desires – not trends or surface-level tactics • The biggest mistakes beginners make when launching stores, and what actually matters early on • How to think long-term in ecommerce instead of chasing short-term wins that never last This isn’t a highlight-reel conversation. It’s a real look at what it takes to build brands, stay hungry, and operate at a high level when there’s no plan B. If you care about building real ecommerce businesses, this episode is a must-watch. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=18-1-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=18-1-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Twitter: https://x.com/difaino Guest's Instagram: https://www.instagram.com/difaino/ Guest's Website: https://difaino.com/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Started with nothing, still built an ecom mindset 00:04:28 - The one mental switch that changed his whole sales game 00:09:16 - The dropshipping hamster wheel that burns everyone out 00:13:38 - The secret is the transformation, not the product 00:20:04 - Stop playing roulette, start scaling with real rules 00:24:45 - Why being young gives you a huge edge in ecom 00:30:33 - The discomfort habit that prints results 00:36:28 - The faster path to growth that isn’t just more ad spend 00:41:07 - The founder bottleneck that quietly kills brands 00:47:39 - The real money math: LTV, margins, repeat customers 00:52:43 - Private equity moves that beat building one store 00:57:23 - The real win is making dropshipping last for years #dubai #podcast #entrepreneur

How To Scale To 8-Figures in Ecom With Meta Ads Using UGC & Ai | Robert Passtoors | Ep.40

In this week's podcast, I sit down with Robert who has been in the Ecom game since 2017, running ads before most people even knew what dropshipping or ecommerce was, and scaling million-dollar brands internationally long before UGC became the industry’s favourite buzzword. Today he’s running a 7-figure agency, pioneering a new commission-only model, and helping brands win on Meta using a creative system most marketers don’t even know exists. In this week’s episode, we break down: • Why creative diversity is the new unfair advantage, how to test hooks, angles, and personas the right way, and how this simple system helps you find winning ads faster • How he uses AI to save time by generating new ideas, new angles, and new versions of ads without falling into the “robot-looking content” trap • The commission-only model that lets clients scale without paying a single dollar upfront • The most common mistakes he sees inside ad accounts and the simple fixes that instantly improve performance • How he built a lifestyle across Amsterdam, Dubai, Barcelona, and Miami while staying consistent in business • What he’s learned about building a successful agency, achieving financial and location freedom, and staying sharp in an industry that changes every month If you want to learn the strategies brands are using right now to grow fast and stand out in a crowded market, this episode is a must-watch. Robert breaks everything down in a simple, actionable way. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=21-12-25 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=21-12-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://www.privateprocessing.com/ --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/robertpasstoors/ Guest's YouTube: https://www.youtube.com/@UCzQQxnnwvnpRDMns55Roz1g  Guest's Website: https://www.instagram.com/digitalmindsagency.com_/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Building an Ecom Agency for Time and Location Freedom 00:05:16 - Scaling Ecom Brands With UGC and Meta Ads 00:10:03 - The Creative Strategy That Drives Meta Ad Growth 00:16:03 - Smart Growth Strategy for Small Budget Brands 00:21:22 - Common Meta Ads Mistakes Killing Performance 00:26:28 - When Ads Keep Working and When to Scale 00:31:13 - How 50/50 Deals Make Big Money 00:35:19 - The Secret to Scaling Ecom Fast 00:42:05 - How to Build Freedom with Your Business 00:46:25 - Choosing Where to Live: Europe, Miami, and True Freedom 00:50:38 - Defining Success: Balancing Business, Time, and Personal Growth 00:55:41 - Lessons on Happiness: Family, Perspective, and Appreciating Life #dubai #podcast #entrepreneur

How This 21 Year Old Dropshipper Makes $20M/Year With 5 Ecom Brands | Saamir Mithwani | Ep.39

In this week’s podcast, I sit down with Saamir, who launched his first e-commerce business at just 15! By 18 he was already generating big numbers. Now at just 21, he’s running a portfolio of ecom brands and has scaled past $20M per/year. What stood out to me in this conversation isn’t just the numbers, though… It’s the awareness, the honesty, and the way he thinks about growth on a level most people don’t reach until much later in life. In this week’s podcast, we get into: • How he spots opportunities with new products, before the market wakes up to see them • His creative volume system — 20–30 tests a day, and why speed is the real advantage on Meta right now • How he uses AI to collapse time, cut through noise, and get to “what’s actually working” faster • The mindset behind pushing past plateaus, staying hungry, and surrounding yourself with people who raise your standards What I appreciate about Saamir is that there’s no ego in the conversation. Just clarity, conviction, and a genuine desire to keep leveling up, not just financially, but as a person, operator, and leader. His story is a reminder that your twenties can be the most transformative years of your life if you channel your focus correctly. If you’re interested in making ecom your main vehicle to wealth, this episode will give you the push to take it to the next level. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=video&utm_campaign=academy&utm_term=series&utm_content=12-7-25 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Get Started With Omnisend 👇 Use discount code THEO30 for 30% off your first 3 months https://your.omnisend.com/Theo  --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: http://instagram.com/saamirir Guest's YouTube: https://www.youtube.com/@saamirir Guest's Website: www.joinbrandify.com/startnow --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - How Simple Mindset Shifts Turn Dropshipping Into Real Brands 00:05:00 - The 30 Creatives Per Day System and How AI Fuels Ecom Growth 00:10:00 - Product Timing, Testing Rules, and How Branding Wins the Sale 00:16:19 - How Speaking to the Right Customer Changes Everything 00:20:11 - The Real Way to Build a Brand That Lasts 00:25:16 - Why Most Brands Fail When They Try to Scale 00:31:11 - How Buyers Try to Slash Your Exit Deal 00:35:20 - When Money Gets Boring and What Really Drives Success 00:39:50 - The Real Reason Ecom Brands Win: Quantity, Data, and Creatives 00:46:08 - Stop Overhiring and Maximize Your Team for Million-Dollar Months 00:50:03 - How Data Secrets Decide What Works in Your Business 00:53:11 - The Future of Telehealth and Building Long-Term Brands --- #dubai #podcast #entrepreneur