
Brand Einstein
Podcast von Bill Chiaravalle
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Woody first established Pirtle Design in Dallas, Texas in 1978 and over the next 10 years produced some of the most celebrated graphic design work of the decade for clients such as The Dallas Museum of Art, TGI Friday’s, Dallas Opera, Simpson Paper Company and more. In 1988 Woody merged Pirtle Design with Pentagram and for the next 18 years was a partner in the New York office and worked on some of the firm’s most prestigious projects for clients such as Brown-Forman, Bacardi, Flying Fish Brewing Company, IBM, Champion International Corporation, The Rockefeller Foundation, Nine West, Knoll International, Wellesley College, Princeton University, and Amnesty International, plus many others. In 2005 Woody left Pentagram to re-establish Pirtle Design where he continues to create compelling designs with a conceptual twist. Visit www.pirtledesign.com to see his work.

Michael Schwab is one of America’s most recognized and respected visual creators. He is a designer, an illustrator, and an artist. His work is simple, concise, dramatic, and iconic.His clients include: Nike, Polo, Wells Fargo, Amtrak, Sundance, Pebble Beach, Muhammad Ali, Robert Redford, the Golden Gate National Parks Conservancy, and many more. From his studio in Marin County, CA Michael has and is still winning awards in virtually every major graphic design and illustration competition and is regularly featured in publications worldwide.

Jane Brown has over 20 years of experience developing corporate and brand identities bringing both agency and client-side, as well as print and digital media expertise. Jane worked for firms such as Landor, Luxon Carra, and MetaDesign. She also led internal creative as Creative Director of Brand at the University of Phoenix and as Design Director at Gensler. Her client portfolio includes brands such as Citrix, Adobe, Japan Airlines, Chevron, Intuit, Patagonia, SFO Airport, Wells Fargo, Xerox, and many others.

Joe Stitzlein is Co-Founder and Executive Creative Director of Stitzlein Studio, a design and strategy practice that builds digital brand systems for the next generation of leading companies. Prior to opening his own studio Joe was Executive Creative Director for Google Brand Studio and Senior Global Creative Director for Nike Running. He’s also held design positions for Landor, SY Partners, Chronicle Books, and Pentagram. Along with leading the Nike Free shoe creative, he’s designed iconic brand identities for Netflix, dwell magazine, Lilly, and the Mac OS X. He’s worked alongside Steve Jobs to define photography and packaging standards for Apple, and Michelle Obama to launch her Let’s Move program. His work has been featured in Adweek, the AIGA annual, the Annual of the Type Director’s Club, Atlantic Cities, the Annual of the AIA, fastcodesign.com and at the Cannes, amongst others. I first met Joe when hiring him as an intern at Landor in San Francisco. He has obviously risen to a full fledged Jedi Master.

Tom Suiter is a proven creative leader and innovator. He formerly served in various senior creative leadership roles for companies such as Landor, Apple, and CKS Partners in which he was a co-founder. He’s led the creative for well-known brands such as GE, Hyatt, Caterpillar, McDonalds, United Airlines, eBay, Amazon, Pixar, and many more. In 1998, Tom and his team was hired by Steve Jobs to lead the marketing communications support for all Apple products, including the launch of the iMac product line and graphics for the Apple Store prototype.