Omslagafbeelding van de show (istik)-ism: The science of business connectivity

(istik)-ism: The science of business connectivity

Podcast door istikism

Engels

Business

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Over (istik)-ism: The science of business connectivity

(adj. suffix) the philosophy of relating to an action, practice, doctrine, quality, or to a person involved in or with it. Jameson and Mark discuss marketing, business ownership, business development, personal development, life, struggles, friendship, some things, and no things.

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4 afleveringen

aflevering 3 | Case Study #2 - Uber artwork

3 | Case Study #2 - Uber

Click to learn about the Uber Files [https://www.icij.org/investigations/uber-files/uber-global-rise-lobbying-violence-technology/]. Istik-ism is our philosophy of connectivity in business, specifically the connectedness between businesses and their many consumers and stakeholders. One of the ways in which we are building our philosophy is by performing case studies on organizations who have demonstrated massive amounts of success and/or seem to have connected with the masses in meaningful ways. We hope that patterns and themes may emerge so that we may better understand how these relationships play out in various industries under a wide range of conditions. Case Study #2 is on Uber. We discuss a portion of Uber’s background and greater context, the prime points of connection (PPC) we observed that seem to create high impacts for Uber in the marketplace, and our critiques about what we believe Uber may have left on the table or dropped the ball on. Uber’s Prime Points of Connection include: • Product Point of Connection • Ubiquity Point of Connection • Piggyback Point of Connection Sources: https://www.uberhealth.com/ [https://www.uberhealth.com/] https://www.engadget.com/uber-plans-to-add-trains-coaches-and-flight-bookings-to-its-app-in-the-uk-120521257.html [https://www.engadget.com/uber-plans-to-add-trains-coaches-and-flight-bookings-to-its-app-in-the-uk-120521257.html] https://www.uber.com/us/en/about/uber-offerings/ [https://www.uber.com/us/en/about/uber-offerings/] https://www.uber.com/newsroom/history/ [https://www.uber.com/newsroom/history/]

18 jul 2022 - 24 min
aflevering 1 | Case Study #1 - Peloton artwork

1 | Case Study #1 - Peloton

Istik-ism is our philosophy of connectivity in business, specifically the connectedness between businesses and their many consumers and stakeholders. One of the ways in which we are building our philosophy is by performing case studies on organizations who have demonstrated massive amounts of success and/or seem to have connected with the masses in meaningful ways. We hope that patterns and themes may emerge so that we may better understand how these relationships play out in various industries under a wide range of conditions. Case Study #1 is on Peloton. We discuss a portion of Peloton's background and greater context, the prime points of connection we observed that seem to create high impacts for Peloton in the marketplace, and our critiques about what we believe Peloton may have left on the table. Peloton's Prime Points of Connection include: * Shared value of wellness and exercise * Immersive experiences * Community and relationships Please join us in our exploration of business, marketing, and the ways in which authentic relationships live and breathe in these domains.

27 mrt 2022 - 28 min
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