Owning The Buy Box

Protecting Ecommerce - Part One - The Front Lines

Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online. In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.  While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management. As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.  Part One - The Front Lines * Brand protection and the ecommerce stack * Gray markets and ‘the side hustle’ * Reporting violations to marketplaces

Protecting Ecommerce - Part Two - The Regulations and Regulators

Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online. In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.  While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management. As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.  Part Two - The Regulations and Regulators * Regulatory requirements * EU and US perspectives * Marketplace investments in brand protection - are they working?

Protecting Ecommerce - Part Three - The Gray Market

Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online. In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.  While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management. As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.  Part Three - The Gray Market * Is the gray market a form of unfair competition? * Gray market growth: an increasing corporate focus * How a lack of distribution control spurs price erosion

Protecting Ecommerce - Part Four - The Ideal Brand Protection Strategy

Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online. In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion.  While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management. As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection.  Part Four - The Ideal Brand Protection Strategy * Why a 360-degree view matters * The crucial role of test purchases * What’s next in brand protection

Pattern Recognition - Part One - Data Driven

Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world. Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing.  In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business? Part 1 - Data Driven * Principles of partnership * The role of data science and analytics * Evaluating global expansion