The AI Why with Liam Lawson

Inside Adobe's Partnerships With OpenAI, Anthropic and NVIDIA | Sahil Gupta

In the AI race, some of Adobe's closest partners are also its biggest competitors. So how does it decide who to work with? Sahil Gupta is the Senior Director of Partnerships at Adobe, where he leads technology partnerships with the biggest names in AI including OpenAI, Anthropic, Google Cloud and NVIDIA. In this episode Liam sits down with Sahil to break down how these partnerships actually come together, what Adobe announced at Adobe Summit, how you navigate working with a partner you also compete with, and what the future of work really looks like from someone sitting at the center of the AI ecosystem. Topics covered: * How Adobe structures partnerships with OpenAI, Anthropic, Google and Microsoft and surfaces its agentic capabilities inside each * The NVIDIA partnership including 3D digital twins, agent governance and the next generation of Firefly models * How you co-innovate with a partner like Anthropic that also competes with you on design tools * The difference between working with a 30 year partner like IBM and a company only a few years old * Why Adobe brings over 30 models including startups like Runway into Firefly * What the future of work looks like and the radiology lesson from NVIDIA's Jensen Huang Episode Timestamps: 00:00 Intro 00:36 Competing and co-innovating with partners 01:22 How Sahil kept ending up at the center of industry moments 03:01 What a Senior Director of Partnerships actually does 04:03 Where partnerships actually come from 06:24 What Adobe announced at Summit 07:40 The NVIDIA partnership explained 10:28 Navigating partnerships with companies you also compete with 12:06 Working with 30 year partners versus brand new ones 13:43 What partnerships Adobe is building toward next 15:23 Why everything comes back to customer experience 17:54 How Sahil ended up in partnerships 19:27 The future of work and the radiology lesson 22:15 Why do you do what you do Partner Links: Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass [https://www.theaireport.ai/ai-executive-pass] Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe [https://newsletter.theaireport.ai/subscribe] Join the community: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH [https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Anthropic Drops Opus 4.8 + Robinhood Tests AI That Trades For You | AI News in 5

Users are already pushing back on Google's new AI search update, DeepSeek just slashed AI model prices by up to 75 percent, and Robinhood is now testing AI agents that can trade stocks on your behalf. This week, DuckDuckGo sees a sharp rise in installs as users look for alternatives to AI-heavy search, DeepSeek cuts prices on its V4 Pro models and escalates the AI pricing war, Apple announces a set of AI-powered accessibility features across its devices, Robinhood tests AI agents that can place trades for users, and Anthropic releases Opus 4.8 to everyone on any plan. If you are a founder, operator or executive trying to keep up with AI, this is your weekly five-minute briefing every Tuesday. Stories Covered This Week: * DuckDuckGo installs rise sharply as some users actively seek out AI free search experiences after Google's update * DeepSeek cuts V4 Pro model prices by up to 75 percent, intensifying the industry wide pricing battle * Apple announces AI powered accessibility features across iPhone, iPad, Mac and Vision Pro including eye tracking wheelchair control * Robinhood tests AI agents that can execute trades on behalf of users with built in safeguards and oversight * Anthropic releases Opus 4.8 to all plans with improved honesty, adjustable effort settings and new dynamic workflows in Claude Code Episode Timestamps: 00:00 Intro 00:20 Users push back on Google AI search as DuckDuckGo installs rise 01:25 DeepSeek cuts model prices by up to 75% 02:13 Apple announces AI accessibility features across its devices 03:11 Robinhood tests AI agents that trade for you 04:18 Anthropic releases Opus 4.8 to everyone 05:32 Outro Partner Links: Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass [https://www.theaireport.ai/ai-executive-pass] Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe [https://newsletter.theaireport.ai/subscribe] Join the community: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH [https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

AI Traffic to Retail Is Up 393%. Here Is What That Means for Your Business | Vivek Pandya, Adobe

AI traffic to retail sites is up 393% year on year. A year ago, that traffic was underperforming every other marketing channel. Now it is outperforming all of them by 48%. And most businesses have no idea how to capitalise on it. Vivek Pandya, the Director of Adobe Digital Insights, leads the team that analyses trends across trillions of data points to help enterprises understand where the digital economy is heading. In this episode, Liam sits down with Vivek to break down the biggest shift happening in consumer behavior right now, why generative engine optimisation is the most important opportunity since social media, and what businesses need to do today to stay visible as AI changes how people search and buy. Topics covered: * Why AI traffic to retail sites is up 393% year on year, and what drove the shift * How consumer conversion through AI channels went from underperforming by 38% to outperforming by 48% in one year * Why a third of all content on the internet is not machine readable right now and what that means for your business * What generative engine optimisation is and why it matters more than SEO right now * The difference between how San Francisco thinks about AI adoption versus the rest of the world * Why data storytelling is still the most underrated skill in business Episode Timestamps: 00:00 Intro 00:21 What is Adobe Digital Insights and what does Vivek do 01:12 A trillion data points 02:18 How the data is processed and what enterprises are asking for 03:47 The biggest AI trends right now 06:04 What changed in consumer behaviour 07:35 How to set your business up for AI search success 10:24 What the data does not tell you 12:53 Where does Vivek's trust in AI start and finish 14:03 What speaks to Vivek about his role 15:19 How the job influences how he thinks outside of work 17:53 Living in San Francisco and what you learn being close to the technology 19:47 Why do you do what you do Connect with Vivek on LinkedIn: https://www.linkedin.com/in/vivekmpandya/ [https://www.linkedin.com/in/vivekmpandya/] Partner links: Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass [https://www.theaireport.ai/ai-executive-pass] Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe [https://newsletter.theaireport.ai/subscribe] Join the community: www.theaireport.ai/leaders-launch-guide [http://www.theaireport.ai/leaders-launch-guide] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Meta Cuts 10% + Google Reinvents Search After 25 Years | AI News in 5

Meta is cutting 10 percent of its workforce and moving thousands of employees into AI roles. Google just announced the biggest change to Search in over 25 years. And Elon Musk has officially lost his legal battle against OpenAI. This week, Meta lays off staff and reorganizes 7,000 employees around AI across product, infrastructure and research, Google brings AI agents directly into Search to help users complete tasks not just find information, Amazon adds a feature to Alexa Plus that generates full podcast style audio episodes on demand, the Vatican forms a new committee on the ethical implications of AI, and Elon Musk's lawsuit against OpenAI is dismissed with the jury siding with Sam Altman. If you are a founder, operator or executive trying to keep up with AI, this is your weekly five-minute briefing every Tuesday. Stories Covered This Week: * Meta announces 10% layoffs and moves 7,000 employees into AI focused roles across the business * Google announces the biggest update to Search in 25 years bringing AI agents directly into the product * Amazon adds podcast style audio generation to Alexa Plus * The Vatican forms a new AI ethics committee focused on labor and human decision making * Elon Musk officially loses his lawsuit against OpenAI with the jury siding with Sam Altman Episode Timestamps: 00:00 Intro 00:21 Meta cuts 10% and reorganizes around AI 01:16 Google reinvents Search with AI agents 02:11 Amazon Alexa Plus generates podcast episodes on demand 03:17 The Vatican forms an AI ethics committee 04:11 Musk loses his lawsuit against OpenAI 05:02 Outro Partner Links: Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass [https://www.theaireport.ai/ai-executive-pass] Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe [https://newsletter.theaireport.ai/subscribe] Join the community: www.theaireport.ai/leaders-launch-guide [http://www.theaireport.ai/leaders-launch-guide] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Inside the Rise of AI Employees and Autonomous Workforces | Swati Trehan

In this episode, Swati Trehan, co-founder of Ema, breaks down what AI agents actually are, how “AI employees” work inside Fortune 500 companies, and why the future of enterprise software may look nothing like today’s SaaS tools. Swati explains how Ema’s platform orchestrates teams of AI agents that can autonomously handle HR, IT, finance, onboarding, payroll, employee support, and customer service workflows across massive organizations. She also reveals how companies like Hitachi are already deploying AI employees at scale, why traditional automation failed, and how enterprise AI is evolving beyond simple copilots into fully agentic systems. The conversation dives deep into the technical infrastructure behind agents, including memory, orchestration layers, knowledge graphs, model routing, and why Ema uses multiple LLMs simultaneously to optimize for cost, latency, and accuracy. Swati also shares why Excel remains one of AI’s hardest unsolved problems, why video is the next frontier for agents, and how the “SaaS apocalypse” is reshaping software businesses. If you’ve been hearing terms like agents, autonomous workflows, AI employees, copilots, or agentic AI, this is one of the clearest explanations of where the technology is heading and what it means for the future of work. Key Topics Covered: * What AI agents actually are (explained simply) * The difference between copilots, agents, and AI employees * Why traditional automation and RPA failed * How Fortune 500 companies are deploying AI employees today * Why HR is becoming the entry point for enterprise AI adoption * How Ema orchestrates teams of agents across workflows * The technical stack behind enterprise AI agents * Why memory, context, and permissions are critical for agents * The “mixture of experts” approach using multiple LLMs at once * Why Excel remains surprisingly difficult for AI systems * The next frontier: AI-generated video workflows * The rise of the “SaaS apocalypse” * Why solving business problems matters more than building features * How AI is changing the way founders and engineers think Episode Timestamps: 00:00 - Intro 00:34 - What AI agents actually are 03:01 - The difference between agents and AI employees 03:25 - Liam’s “light bulb” moment using agents 04:06 - Swati’s realization that HR work could be automated 05:57 - The founding story behind Ema 08:20 - Why AI unlocks human creativity 09:20 - The technical infrastructure behind AI agents 12:12 - How Ema routes tasks across multiple LLMs 13:49 - Memory, context, and knowledge graphs for agents 16:35 - The biggest unsolved problems in AI agents 18:32 - Why video is the next frontier for AI 20:05 - Why Excel is still difficult for AI systems 21:00 - Who Ema’s ideal customers are 23:27 - Why HR teams are leading enterprise AI adoption 24:25 - How enterprise AI implementation actually works 26:13 - Why modular agents matter 28:35 - What the employee experience looks like with AI agents 30:24 - Live demo of Ema’s AI employee system 36:58 - How companies roll out AI agents internally 39:31 - Building AI employees in real time 44:01 - Ema’s competitive moat in the AI race 47:46 - The “SaaS apocalypse” and future-proofing AI businesses 49:16 - Why Ema focused on product over hype 52:12 - How AI changed the way Swati thinks 55:07 - Why rapid problem-solving matters more than ever 57:27 - Living in London while building a global AI company 59:16 - Why Swati does what she does Swati Trehan’s Socials: LinkedIn: https://www.linkedin.com/in/swati-trehan/ [https://www.linkedin.com/in/swati-trehan/] Ema: https://www.ema.co [https://www.ema.co] Partner Links Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass [https://www.theaireport.ai/ai-executive-pass] Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe [https://newsletter.theaireport.ai/subscribe] Join the community: https://www.theaireport.ai/leaders-launch-guide [https://www.theaireport.ai/leaders-launch-guide] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]