Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood.  Alex Sanfilippo, the founder of PodMatch, has spent years studying what today's top podcasters do differently, and he's joining us back to break down the five non-negotiable mechanics that separate top shows from the rest, and how you can adopt them to support the podcast growth you want. So if you’re ready to find out whether your podcast has the mechanics it needs to grow (and what to fix if it doesn't), hit play and let's dive in. 1:52 – The Hidden Flaw That Keeps Most Podcasts From Growing 6:40 – How Top Hosts Protect Energy to Publish Consistently 13:18 – The Positioning Shift That Turns Casual Listeners Into Lifelong Fans 19:45 – The Growth Discipline Top Podcasters Never Compromise On 25:12 – The Podcast Workflow Fix That Opens Space for Creativity  Episode Links:  * Meet Alex: PodMatch.com [http://podmatch.com] | LinkedIn [https://www.linkedin.com/in/alexsanfilippo/] * Listen to Alex’s Podcast: Podcasting Made Simple [https://podmatch.com/episodes] * Looking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com [https://podmatch.com/signup/courtneyelmer] Other Episodes You’ll Love: * The One Content Shift That Can Double Your Downloads → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Support the show [https://www.buzzsprout.com/406843/support] Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit [https://calendly.com/podlaunch/podlaunch-1-1-consultation-with-courtney-elme-clone] with Courtney. Register for Courtney's Podcasting Workshop [https://www.podlaunchhq.com/workshop]: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo [https://form.typeform.com/to/eNFsBbuE] to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In [https://www.linkedin.com/in/courtneyelmer/] | Instagram [https://instagram.com/thecourtneyelmer] | PodLaunch HQ [https://www.podlaunchhq.com] ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Support the show [https://www.buzzsprout.com/406843/support] Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit [https://calendly.com/podlaunch/podlaunch-1-1-consultation-with-courtney-elme-clone] with Courtney. Register for Courtney's Podcasting Workshop [https://www.podlaunchhq.com/workshop]: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo [https://form.typeform.com/to/eNFsBbuE] to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In [https://www.linkedin.com/in/courtneyelmer/] | Instagram [https://instagram.com/thecourtneyelmer] | PodLaunch HQ [https://www.podlaunchhq.com] ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if your podcast SEO is paying off, the three metrics you need to track, and the tools that make it dead simple so you can know without a doubt that your show is showing up in search, getting clicked, and converting new listeners.  Ready to claim your place at the top of Apple and Spotify search with proof your SEO is paying off? Hit play and let’s dive in. 0:47 – Why Most Podcasters Waste Time on SEO That Doesn’t Work 6:22 – The Tools Serious Podcasters Use to Track Their SEO 9:18 – The Three Metrics That Tell You If SEO Is Paying Off 12:27 – The Growth Signal That Shows Your SEO Is Paying Off 15:17– The Simple Tracking Habit That Keeps You Visible in Search Episode Links: * Podcast SEO Mastery Course  [https://www.podlaunchhq.com/offers/3opSEytT?coupon_code=TOP100] * Done-for-You Podcast SEO  [https://www.podlaunchhq.com/offers/zuWModQN?coupon_code=TOP100] * DIY with Ausha [https://www.ausha.co/?fpr=courtneyelmer] Other Episodes You’ll Love: * 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search * 41% Podcast Growth in 30 Days With Podcast SEO. Here’s How.  * Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Support the show [https://www.buzzsprout.com/406843/support] Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit [https://calendly.com/podlaunch/podlaunch-1-1-consultation-with-courtney-elme-clone] with Courtney. Register for Courtney's Podcasting Workshop [https://www.podlaunchhq.com/workshop]: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo [https://form.typeform.com/to/eNFsBbuE] to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In [https://www.linkedin.com/in/courtneyelmer/] | Instagram [https://instagram.com/thecourtneyelmer] | PodLaunch HQ [https://www.podlaunchhq.com] ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster.  So if you want your show to be the one listeners see first when they’re searching for what you teach, hit play and let’s dive in. 0:54 – The Real Reason Half of Your Potential Audience Can’t Find You  7:41 – How to Spot the Best Keywords to Get Found by the Right Audience 14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both)  21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power 28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You Get There  Episode Links: * Podcast SEO Mastery Course  [https://www.podlaunchhq.com/offers/3opSEytT?coupon_code=TOP100] * Done-for-You Podcast SEO  [https://www.podlaunchhq.com/offers/zuWModQN?coupon_code=TOP100] * DIY with Ausha [https://www.ausha.co/?fpr=courtneyelmer]  Other Episodes You’ll Love: * 3 Signs Your Podcast SEO Is Paying Off * 41% Podcast Growth in 30 Days With Podcast SEO. Here’s How.  * Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Support the show [https://www.buzzsprout.com/406843/support] Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit [https://calendly.com/podlaunch/podlaunch-1-1-consultation-with-courtney-elme-clone] with Courtney. Register for Courtney's Podcasting Workshop [https://www.podlaunchhq.com/workshop]: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo [https://form.typeform.com/to/eNFsBbuE] to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In [https://www.linkedin.com/in/courtneyelmer/] | Instagram [https://instagram.com/thecourtneyelmer] | PodLaunch HQ [https://www.podlaunchhq.com] ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this show climb 99+ search positions, rank top 5 for 10+ keywords, and grow 155.3% in just five months. So if you're ready to see the kind of growth Podcast SEO can unlock for your show right now (and finally get discovered while others stay invisible), hit play and let’s dive in. 0:54 – What Makes Podcast SEO Different From Every Other Podcast Growth Strategy 2:31 – Why 1 in 2 Listeners Rely on Search to Find New Podcasts 5:15 – How One Show Climbed 99+ Positions With No Ads or Podcast Guesting 9:42 – The Visibility Advantage Niche Podcasters Have Right Now in Podcast Search 14:08 – Why Early Adopters of Podcast SEO Have a Competitive Edge  Episode Links: * Podcast SEO Mastery Course  [https://www.podlaunchhq.com/offers/3opSEytT?coupon_code=TOP100] * Done-for-You Podcast SEO  [https://www.podlaunchhq.com/offers/zuWModQN?coupon_code=TOP100] * DIY with Ausha [https://www.ausha.co/?fpr=courtneyelmer]  Other Episodes You’ll Love: * 3 Signs Your Podcast SEO Is Paying Off * 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search * Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Support the show [https://www.buzzsprout.com/406843/support] Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit [https://calendly.com/podlaunch/podlaunch-1-1-consultation-with-courtney-elme-clone] with Courtney. Register for Courtney's Podcasting Workshop [https://www.podlaunchhq.com/workshop]: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo [https://form.typeform.com/to/eNFsBbuE] to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In [https://www.linkedin.com/in/courtneyelmer/] | Instagram [https://instagram.com/thecourtneyelmer] | PodLaunch HQ [https://www.podlaunchhq.com] ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.