Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Podcast von Courtney Elmer | PodLaunch

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What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.) We’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to launch and grow a profitable podcast that listeners can’t ignore. So, if you're an established coach, consultant, or creator who wants a bingeworthy top podcast that dominates the charts on Apple and Spotify, positions you as the go-to expert in your niche, and drives real business growth — you’ve come to the right place. As the founder of PodLaunch® and a Forbes-featured Top 1% podcast educator dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail).By applying the science of human behavior and psychology to podcasting, Courtney and her team have helped more than seventy six- and seven-figure business owners and experts launch and grow Top 100 podcasts that turn listeners into clients. So, if you’re ready to launch a podcast that actually gets noticed...Or if your existing podcast is stuck in “less-than-200-downloads-per-episode-jail" no matter how consistently you publish… Or if you’re tired of Googling "podcasting tips" and listening to other podcasts that preach outdated podcasting advice like “podcasting is a long game” or “just keep showing up”… And you’re ready to learn the exact strategies you need to get listeners choosing your podcast over the competition, turn those listeners into loyal clients, and use your voice to create meaningful change in the world...Hit play and let's dive in.Guests Include: Jordan Harbinger, John Lee Dumas, Alex Sanfilippo, Seth Silvers, Kelly Mosser, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Gay Hendricks, Hal Elrod, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.Popular Episode Topics Include: Starting a Podcast, Podcast Growth, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Podcasting for Profit, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth 

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296 Folgen
episode The Exact SEO Keywords You Need to Get Your Podcast Found artwork
The Exact SEO Keywords You Need to Get Your Podcast Found

If your podcast isn't showing up in search results on platforms like Apple and Spotify, your competitors are capturing the listeners you’re missing out on. In this episode, you'll learn how to uncover the exact keywords your competitors are using, pinpoint the best ones for your show, and craft a podcast SEO strategy that helps your show stand out and get discovered by new listeners every day. Plus, I’ll share the latest tools you can use to track and refine your keyword strategy for even better results. Ready to learn how you can dominate the search results for your specific podcast topic? Hit play and let’s dive in. 0:03 - Why Podcast SEO Matters Now More Than Ever 3:54 - Using AI to Find the Exact Keywords Your Competition is Ranking For 7:49 - How to Pinpoint the Keywords That’ll Attract Your Perfect-Fit Listener 12:08 - Where to Put Your Keywords for Maximum Impact 17:46 - Tools to Track and Refine Your SEO Strategy Episode Links: * The PSO Dashboard: Ausha.co [http://ausha.co] * General best practices for finding new keywords [https://support.google.com/google-ads/answer/9247190?sjid=3668128863840772120-NA]  Other Episodes You’ll Enjoy: * How to Hit the Top 5 in Apple and Spotify Search Results → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

Gestern - 15 min
episode How to Hit the Top 5 in Apple and Spotify Search Results artwork
How to Hit the Top 5 in Apple and Spotify Search Results

What if you knew how to make your podcast pop up in the top five search results on Apple or Spotify? In this episode, I’m showing you how to do it with an underdog discoverability strategy that’s quietly changing the game for podcasters. You’ll learn how to find the right keywords and use them to dominate podcast search results, so you can get your show in front of the listeners already searching for a podcast like yours. Ready for a bingeworthy top podcast that gets found by new listeners every day? Hit play and let’s dive in. Episode Links: * The PSO Dashboard: Ausha.co [http://ausha.co] Other Episodes You’ll Enjoy: * How to Turn Your Podcast Description Into a Listener Magnet * The Exact SEO Keywords You Need to Get Your Podcast Found 0:05 - Why Your Podcast Isn’t Getting Found (Hint: It’s Not Your Content) 2:09 - The Proven Discoverability Strategy That’s Quietly Changing the Game (But Won’t Stay a Secret for Long) 5:08 - What You Need to Know About Using Keywords for Your Podcast 11:02 - How to Show Up Where Your Listeners Are Already Searching 18:46 - How Ranking in Search Results Builds Instant Credibility → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

04. Dez. 2024 - 14 min
episode Launching a Top Podcast in an Unlikely Niche | Laura Brazan artwork
Launching a Top Podcast in an Unlikely Niche | Laura Brazan

Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap. In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it. Breaking into the Top 100 across the US, UK, and Australia, Laura shares how she turned a personal need into a movement while tackling every tech challenge along the way. If you’ve ever doubted your ability to start a podcast from scratch but believe you have a message worth building a movement around, hit play and let’s dive in. 0:04 - Can Your Podcast Thrive in an Unlikely Niche? 6:35 - How to Break into the Top 100 (Even Without a Big Audience) 8:35 - How to Turn Your Podcast into a Community (Even if You’re Not Selling Anything) 13:20 - Why the Tech Side of Podcasting is Easier Than You Think 16:25 - The One Thing Keeping You From Getting Bigger Results with Your Podcast  Episode Links: * Check out Laura’s Podcast: Grandparents Raising Grandchildren [https://pod.link/1743267739]    → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

28. Nov. 2024 - 11 min
episode How to Turn Your Podcast Description Into a Listener Magnet artwork
How to Turn Your Podcast Description Into a Listener Magnet

Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play. In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener psychology to work to create a description that grabs attention, communicates your show’s value, and gets your show found in search results. Ready to get more listeners tuning into your show over the competition? Hit play and let’s dive in. 0:05 - Why Most Podcast Descriptions Don’t Work (and How to Fix Yours) 1:03 - What’s Really Stopping Listeners from Hitting Play on Your Show 6:18 - What Bestselling Books Can Teach You About Your Podcast 12:56 - How We Turned a Bland Podcast Description Into a Bingeworthy Hook 18:34 - How to Tell if Your Podcast Description Is Doing Its Job  Episode Links: * BONUS: PodLaunch® Before/After Show Descriptions with Examples [https://docs.google.com/document/d/1kwfA_ez_CwYvw8UIOnrUC1vCLjBwW5wNUKMh_l0OIGM/edit?usp=sharing]  Other Episodes You’ll Enjoy: * 3 Ways to Hook Your Listener Before They Ever Hit Play [https://www.podlaunchhq.com/blog/increase-listener-engagement-courtney-elmer] * How to Stop Losing Listeners to Your Competition [https://www.podlaunchhq.com/blog/listener-psychology-of-a-top-podcast-courtney-elmer]    → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

27. Nov. 2024 - 21 min
episode The One Thing More Important than Numbers in Podcasting | Tom Rossi artwork
The One Thing More Important than Numbers in Podcasting | Tom Rossi

If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads. Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting. If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in. 0:48 - Why Video Isn’t the Lead Actor in Podcasting 1:36 - Why Downloads Don't Tell the Whole Story 3:31 - The Most Powerful Way to Stay Motivated in Podcasting 6:25 - The Real Stats Behind Today's Top-Performing Podcasts 10:13 - The One Question to Ask Before You Quit Podcasting  Episode Links: * Buzzsprout.com/stats [https://buzzsprout.com/stats] * New to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link [https://www.buzzsprout.com/?referrer_id=348511], thanks to Tom and the team over at Buzzsprout.     → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

21. Nov. 2024 - 15 min
Der neue Look und die “Trailer” sind euch verdammt gut gelungen! Die bisher beste Version eurer App 🎉 Und ich bin schon von Anfang an dabei 😉 Weiter so 👍
Eine wahnsinnig große, vielfältige Auswahl toller Hörbücher, Autobiographien und lustiger Reisegeschichten. Ein absolutes Muss auf der Arbeit und in unserem Urlaub am Strand nicht wegzudenken... für uns eine feine Bereicherung
Spannende Hörspiele und gute Podcasts aus Eigenproduktion, sowie große Auswahl. Die App ist übersichtlich und gut gestaltet. Der Preis ist fair.

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