Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

If your podcast isn't showing up in search results on platforms like Apple and Spotify, your competitors are capturing the listeners you’re missing out on. In this episode, you'll learn how to uncover the exact keywords your competitors are using, pinpoint the best ones for your show, and craft a podcast SEO strategy that helps your show stand out and get discovered by new listeners every day. Plus, I’ll share the latest tools you can use to track and refine your keyword strategy for even better results. Ready to learn how you can dominate the search results for your specific podcast topic? Hit play and let’s dive in. 0:03 - Why Podcast SEO Matters Now More Than Ever 3:54 - Using AI to Find the Exact Keywords Your Competition is Ranking For 7:49 - How to Pinpoint the Keywords That’ll Attract Your Perfect-Fit Listener 12:08 - Where to Put Your Keywords for Maximum Impact 17:46 - Tools to Track and Refine Your SEO Strategy Episode Links: * The PSO Dashboard: Ausha.co [http://ausha.co] * General best practices for finding new keywords [https://support.google.com/google-ads/answer/9247190?sjid=3668128863840772120-NA]  Other Episodes You’ll Enjoy: * How to Hit the Top 5 in Apple and Spotify Search Results → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

What if you knew how to make your podcast pop up in the top five search results on Apple or Spotify? In this episode, I’m showing you how to do it with an underdog discoverability strategy that’s quietly changing the game for podcasters. You’ll learn how to find the right keywords and use them to dominate podcast search results, so you can get your show in front of the listeners already searching for a podcast like yours. Ready for a bingeworthy top podcast that gets found by new listeners every day? Hit play and let’s dive in. Episode Links: * The PSO Dashboard: Ausha.co [http://ausha.co] Other Episodes You’ll Enjoy: * How to Turn Your Podcast Description Into a Listener Magnet * The Exact SEO Keywords You Need to Get Your Podcast Found 0:05 - Why Your Podcast Isn’t Getting Found (Hint: It’s Not Your Content) 2:09 - The Proven Discoverability Strategy That’s Quietly Changing the Game (But Won’t Stay a Secret for Long) 5:08 - What You Need to Know About Using Keywords for Your Podcast 11:02 - How to Show Up Where Your Listeners Are Already Searching 18:46 - How Ranking in Search Results Builds Instant Credibility → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap. In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it. Breaking into the Top 100 across the US, UK, and Australia, Laura shares how she turned a personal need into a movement while tackling every tech challenge along the way. If you’ve ever doubted your ability to start a podcast from scratch but believe you have a message worth building a movement around, hit play and let’s dive in. 0:04 - Can Your Podcast Thrive in an Unlikely Niche? 6:35 - How to Break into the Top 100 (Even Without a Big Audience) 8:35 - How to Turn Your Podcast into a Community (Even if You’re Not Selling Anything) 13:20 - Why the Tech Side of Podcasting is Easier Than You Think 16:25 - The One Thing Keeping You From Getting Bigger Results with Your Podcast  Episode Links: * Check out Laura’s Podcast: Grandparents Raising Grandchildren [https://pod.link/1743267739]    → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play. In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener psychology to work to create a description that grabs attention, communicates your show’s value, and gets your show found in search results. Ready to get more listeners tuning into your show over the competition? Hit play and let’s dive in. 0:05 - Why Most Podcast Descriptions Don’t Work (and How to Fix Yours) 1:03 - What’s Really Stopping Listeners from Hitting Play on Your Show 6:18 - What Bestselling Books Can Teach You About Your Podcast 12:56 - How We Turned a Bland Podcast Description Into a Bingeworthy Hook 18:34 - How to Tell if Your Podcast Description Is Doing Its Job  Episode Links: * BONUS: PodLaunch® Before/After Show Descriptions with Examples [https://docs.google.com/document/d/1kwfA_ez_CwYvw8UIOnrUC1vCLjBwW5wNUKMh_l0OIGM/edit?usp=sharing]  Other Episodes You’ll Enjoy: * 3 Ways to Hook Your Listener Before They Ever Hit Play [https://www.podlaunchhq.com/blog/increase-listener-engagement-courtney-elmer] * How to Stop Losing Listeners to Your Competition [https://www.podlaunchhq.com/blog/listener-psychology-of-a-top-podcast-courtney-elmer]    → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]

If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads. Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting. If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in. 0:48 - Why Video Isn’t the Lead Actor in Podcasting 1:36 - Why Downloads Don't Tell the Whole Story 3:31 - The Most Powerful Way to Stay Motivated in Podcasting 6:25 - The Real Stats Behind Today's Top-Performing Podcasts 10:13 - The One Question to Ask Before You Quit Podcasting  Episode Links: * Buzzsprout.com/stats [https://buzzsprout.com/stats] * New to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link [https://www.buzzsprout.com/?referrer_id=348511], thanks to Tom and the team over at Buzzsprout.     → This episode was recorded on the Deity VO-7U [https://amzn.to/49HNJbj] Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! [https://www.buzzsprout.com/twilio/text_messages/406843/open_sms] Liked this episode? Share it! and tag me @thecourtneyelmer [https://instagram.com/thecourtneyelmer] Love this show? Say thanks by writing a review [https://ratethispodcast.com/courtney] Ready for a top podcast that converts listeners to clients? Book a strategy call [https://form.typeform.com/to/eNFsBbuE] Join me for our next Live Podcasting Workshop [https://www.podlaunchhq.com/workshop] Connect with Court: Instagram [https://instagram.com/thecourtneyelmer] | Linked In [https://www.linkedin.com/in/courtneyelmer/] | PodLaunch HQ [https://www.podlaunchhq.com]