B2B Marketing Minute
Podcast von Arketi Group
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Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula." To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin, Founder of Moz. To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications. To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.
