Brave Agency Bitesize - Digital Marketing News & Industry Trends

Brave Bitesize #116- Digital Marketing News: Are You Making The Most Out Of Halloween?

Here is Brave Bitesize #116, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development. Hi there, thanks for joining this week's Brave Bitesize! Just like the rest of the economy, Halloween has moved online. But during this time of year, with Christmas just around the corner, it seems that many marketing teams are focused on optimising key products for the festive period and Black Friday rather than the spookiest night of the year. With Halloween being celebrated by consumers of almost all ages and it giving you an opportunity to vamp up your product offering, are you missing a trick by not utilising Halloween? If you're ready to take your eCommerce sales to scary heights this quarter, Halloween is the time to start. Use this time to create a spooky look for your storefront or website, offer exciting freebies or discounts and push for spooktacular user-generated content to see your engagement soar! That's all we have time for this week, I'll see you soon!

Brave Bitesize #115 - Digital Marketing News: How To Use Google’s new Asset Creation Tool

Here is Brave Bitesize #115, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development. Effective immediately, what was formerly called extensions in Google Ads have been rebranded as “assets.” In essence, assets are content pieces that make up your ad with useful business information which, in turn, gives users more reasons to choose your business. But what does this mean for PPC experts and eCommerce brands? Well, previously, creating and managing assets such as call extensions or site links were done in a separate step of the campaign creation process. Now, when you set up a Search or Performance Max campaign, the extensions or "assets" are created in the same step. The preview tool in the ads manager will now automatically update so you can see the extension assets for your ads. Google will also show recommended assets based on your campaign goals. To top it off, the “Assets” page will feature reports for all assets across the account.

Brave Bitesize #114- Digital Marketing News: How to offer a frictionless buying experience

Here is Brave Bitesize #114, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development. Hi there, thanks for joining this week's Brave Bitesize! In today’s fast-paced world of on-demand services, accessible entertainment, and fast-delivery products, customers have high expectations when it comes to where they spend their time and money. But as shopping and consumer behaviours change, it’s critical that store owners make constant improvements to stay competitive. One way to do this? Frictionless payments. Offering a frictionless shopping and payment experience that incorporates real-time customer service and delivery preferences are quickly becoming a fundamental part of any retailer's business. Frictionless shopping means putting your customers in control and eliminating anything that doesn’t add value to the consumer experience. This could include requiring consumers to dig out loyalty cards, only offering one payment method or making them fill out unnecessary data forms. Put simply, less friction equals a better customer experience and a better experience will boost sales. That's all we have time for this week, I'll see you soon!

Brave Bitesize #113 - Digital Marketing News: Recovering from Google’s Core Update

Here is Brave Bitesize #113, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development. Hi guys, it's time for a Brave Bitesize For the second time this year, Google has ripped up the SEO rule book and has released another broad core update. Over the course of a 2-week rollout, websites of almost every nature saw massive ranking fluctuations. And, while the algorithm is always undergoing changes, a core algorithm update tends to be more noticeable. During the last core update, websites witnessed high volatility and bigger swings afterwards. Luckily, if you have been hit by this rollout, Google has reassured that negative rankings created by the rollout may not that signal anything is wrong with your pages and you likely won't need to take any specific actions to recover. As long as your content is legitimate and unique, your technical SEO is optimised and you are on top of your organic SEO efforts, your website should recover swiftly. But, that's all for now. Till next time.

Brave Bitesize #112 - Digital Marketing News: How to grow in the gaming industry

Here is Brave Bitesize #112, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development. Hi guys, it's time for a Brave Bitesize. The days of the video game market being dominated by the social outcasts and lone rangers of the world is long gone. With the growth of live streaming, mobile gaming, AR, and VR, our world is rapidly becoming a gamer’s paradise. And in 2022, gamers come in all shapes and sizes. Right now, it seems like there’s a video game or gaming platform for everyone and with that, comes a huge opportunity for gaming brands to reach new markets and new consumers. But how can you tap into that market and maximize your own brand’s visibility in the uber-competitive gaming industry? Well, gaming is all about good experiences, sharing content and visual assets. Video and animated content, influencer marketing, mobile advertisements and inclusive branding all play a crucial part in succeeding in the gaming industry. But, that's all for now. Till next time.