Content, Briefly

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved. Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact. RSVP here → https://lu.ma/5o3ccibi [https://lu.ma/5o3ccibi] ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ [https://www.linkedin.com/in/jimmydaly/] Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ [https://www.linkedin.com/in/edoty/] Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-dead [https://newsletter.mkt1.co/p/episode8-company-blog-dead] Try Superpath Pro free for 30 days: https://pro.superpath.co/ [https://pro.superpath.co/] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-code platform, embracing AI-powered “vibe coding” to empower non-technical founders and startups to build fully functional apps without writing code. Deedi shares insights on the challenges of marketing a platform with limitless use cases, the importance of community activation, and how AI is reshaping content workflows and brief creation at Bubble. Tune in for a fascinating conversation about the future of no-code, the shifting role of content teams in tech companies, and Deedi's unique side hustle as a longtime book reviewer on Instagram. Whether you’re curious about no-code tools, AI in content, or career growth in a fast-changing industry, this episode offers practical advice and fresh perspectives. ************************ Useful Links: Deedi on LinkedIn: https://www.linkedin.com/in/dianeboland/ [https://www.linkedin.com/in/dianeboland/] Deedi on Instagram: https://www.instagram.com/deedireads/ [https://www.instagram.com/deedireads/] Deedi Reads: https://deedireads.com/ [https://deedireads.com/] Website: https://bubble.io/ [https://bubble.io/] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape. Thanks to our friends at dofollow.com [https://trydofollow.io/superpath-landing?utm_source=podia&utm_medium=email&utm_campaign=2430817] for supporting "Content, Briefly." Learn more at dofollow.com [https://trydofollow.io/superpath-landing?utm_source=podia&utm_medium=email&utm_campaign=2430817]. Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi [https://lu.ma/5o3ccibi] Check out Superpath Pro and try it free for 30 days: https://www.superpath.co/ [https://www.superpath.co/] ************************ Useful Links: Eric on LinkedIn: https://www.linkedin.com/in/edoty/ [https://www.linkedin.com/in/edoty/] Superpath Slack Community [https://superpathcommunity.slack.com/archives/CJ7QJ4WKB/p1744656640920359] If Management is the Only Way Up, We’re All F’d [https://sparktoro.com/blog/if-management-is-the-only-way-up-were-all-fd/] The Rise of the 10x Content Engineer [https://www.airops.com/blog/10x-content-engineer] Buy Back Your Time [https://www.buybackyourtime.com/] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape. Thanks to our friends at dofollow.com [https://trydofollow.io/superpath-landing?utm_source=podia&utm_medium=email&utm_campaign=2430817] for supporting "Content, Briefly." Learn more at dofollow.com [https://trydofollow.io/superpath-landing?utm_source=podia&utm_medium=email&utm_campaign=2430817]. Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi [https://lu.ma/5o3ccibi] ************************ Useful Links: Tom on LinkedIn: https://www.linkedin.com/in/edoty/ [https://www.linkedin.com/in/tom-rudnai-0539b6151/] Website: https://www.demand-genius.com/ [https://www.demand-genius.com/] Does every marketing channel *actually* suck right now? [https://newsletter.mkt1.co/p/does-every-marketing-channel-suck] Every marketing channel sucks right now [https://andrewchen.substack.com/p/every-marketing-channel-sucks-right] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025. This episode is supported by our friends at Demand-Genius. Your content impacts revenue. Demand-Genius shows you how, so you can focus on creating great content, while Demand-Genius makes sure your team gets credit for the impact it has. You can learn more here. [https://www.demand-genius.com/?utm_source=Superpath&utm_medium=Community&utm_campaign=April25&utm_id=Superpath&utm_content=Pod] ************************ Useful Links: Eric on LinkedIn: https://www.linkedin.com/in/edoty/ [https://www.linkedin.com/in/edoty/] Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ [https://www.linkedin.com/in/jimmydaly/] Vibe Coding Workshop: https://www.superpath.co/blog/vibe-coding-for-content-marketers [https://www.superpath.co/blog/vibe-coding-for-content-marketers] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.