Northern Soul...And Where It All Began...
If the time-honoured saying, ‘what goes around, comes around’ has any merit, I can attest to its relevance!
When I wrote a Substack post about ‘Northern Soul’ in October 2023, reflecting on how the genre had ‘survived’ for decades becoming more popular than ever and indeed, my connection with the genesis of the term, I had no inkling of what would unfold.
A year later, I was the first guest on the “Northern Soul Time [https://youtu.be/eKOgSjazReU?si=Tazoca8GycceUENb]” podcast with Kev Roberts to discuss the origins of ‘Northern Soul’ at Soul City in 1968. Little did I know that recording the session with Kev, who has been a pioneer in the world of Northern Soul for decades, would result in Charly Records (who hosted the podcast) asking if I would be interested in a relaunch of the Soul City label!
With the prime assistance of Philippe Matos and Glenn Gunton at Charly Records, the ‘official’ return of Soul City Records became ‘real’ with the launch at Richard Searling’s Blackpool International Soul Festival in June 2025.
Almost a year later, Soul City Records, [https://charlydirect.com/collections/soul-city] the label that Dave, Robert and I created all those years ago, is back in full force with 7 singles and one album to date.
The interest in the genre continues with the May 2026 UK release of the film “Northern Soul - Still Burning” (in which I have a cameo appearance talking about the origins of the term at the Soul City shop in London).
To quote Tina Turner, ‘never in my wildest dreams’….
(Below a revisit to the original October 2023 post with minor amendments)
Northern Soul. Amazing, after reaching my sixth decade working in the world of soul music, to see how this globally-recognized genre has provided distinguished careers, fame, fortune and household names for thousands of DJs and the like along with books, films, events, festivals and more and has generated millions of dollars, pounds, yen, etc. for decades. Literally.
Who knew? Certainly, not the late Dave Godin (the original founder of the Tamla Motown Appreciation Society, often and in many ways justifiably referred to as ‘The Godfather Of R&B’ in Britain in the mid-’60s), nor I nor Robert Blackmore as the three co-owners of Soul City (which we started in December 1966), then proudly touted as “Europe’s only 100% R&B and Soul Record Shop.”
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I was there, right there, in London in the spring of 1968 at Soul City - which had changed location from a tiny south London premises in working class Deptford to a more ‘upmarket’ location at 17 Monmouth Street in the West End’s theatre district - where and when the term ‘Northern Soul’ was - in many ways - first born! Note the emphasis on ‘first’!
Now, you should know that it can be challenging. The passage of time can produce distortion in sorting fact from fiction. Nothing has been more clear for me, than the distinction between truth and myth when it comes to the origin of ‘Northern Soul.’ Myths abound about how the term was created - and over time, I’ve heard a few!
I have been blessed (and I could say, from the standpoint of myth-makers, cursed!) with a photographic memory and unlike the lyrics of “The Way We Were” (popularized by Gladys Knight & The Pips), I do not ‘simply choose to forget.’ I just can’t help but ‘tell it like it is’ (thank you, Aaron Neville, whose 1966 recording provided the backdrop for tears during a slow dance on my 19th birthday, February 15th 1967…and that’s another story to be told!).
But…no more digressing: the real deal about ‘Northern Soul’ and how it came into existence, follows. By the spring of 1968, we were receiving regular shipments of 45s and LPs as imports from Mr. & Mrs. Shapiro, who owned an export business in Florida, and had begun working with us at Soul City in 1967 at the very start. As word-of-mouth resulted in an increase in customers at the shop, still maintaining our mandate of selling only American-derived R&B and soul records, Soul City was considered a haven for like-minded R&B and soul enthusiasts in Britain.
As the genre’s hitmakers became more integrated into mainstream awareness - think the success of Motown via the launch of the Tamla Motown imprint through EMI, television shows like “Ready Steady Go!” (championed by producer Vicki Wickham), radio broadcasters (Tony Blackburn, Mike Raven included) and first UK concerts by Aretha, the Stax/Volt revue, James Brown and a plethora of club dates by all manner of artists including Irma Thomas, Garnet Mimms, Inez & Charlie Foxx and Dee Dee Warwick among others - US soul music was a burgeoning business.
Saturday mornings were busy. Apart from regular customers in search of the increasing number of UK releases of US tracks and compilations by CBS, Stateside, London and Polydor/Atlantic (often less easy to find in local high street record stores), we had the precious imports, often arriving on Thursday or Friday. Our instructions to Mr. Shapiro were simple: please send a certain number of copies of new US releases on major labels such as Atlantic, Stax, Chess, Motown, etc. and include a few of the week’s new 45s on smaller record labels. Thus we would get just a couple of 45s by Big John Hamilton, Sandi Sheldon, Roy Redmond, Cliff Nobles, Tobi Legend, Toussaint McCall and Al Wilson (ironically on the US label, Soul City Records!), among others.
Saturdays would also bring football fans from the Midlands and the North of England to see matches with London clubs like Arsenal, Tottenham Hotspurs and Chelsea. Football (not the US derivative which was the equivalent to Britain’s sports fans of rugby/rugger) was a mainstay in Britain, as it remains decades later. For the growing number of R&B and soul music lovers who were among the football supporters in London for the day, Soul City became a ‘must visit’ destination.
Dave Godin began noticing that the customers from Manchester, Wigan and Birmingham crowding into the small shop on Monmouth Street were particularly interested in imported 45s: back then, we had turntables behind the counter so we could play a sample of a track before customers chose to purchase it. In an interview Dave did in 2002 with Chris Hunt for MOJO magazine, he said, “I had started to notice that northern football fans who were in London to follow their team were coming into the store to buy records, but they weren’t interested in the latest developments in the Black American chart. I devised the name as a shorthand sales term. It was just to say “if you’ve got customers from the north, don’t waste time playing them records currently in the U.S. Black [music] chart, just play them what they like – ‘Northern Soul.’”
More mythology: the first time ‘Northern Soul’ as such appeared in print was NOT in the regular column Dave contributed to ‘Blues & Soul’ magazine in June 1970, a few years after Dave had devised the term at Soul City: rather, in issue #36, June 19th, the title of his column was ‘The Up-North Soul Groove’ and in issue #37 was ‘Pt. 2’. Nary the direct phrase ‘Northern Soul’!
Just a few weeks earlier, I had left Soul City (another story of ‘high drama’ with the changing of front door locks which I’ll save for another Substack!) and on July 31st [1970] closed its doors; Dave in a ‘disagreement’ with the editorial direction of ‘Blues & Soul’ stopped writing his column for the magazine, leaving just a tad of mystery as to when he supposedly used specifically the term ‘Northern Soul’ in print for the first time and who claimed he did!
All of which brings me to note that despite whatever others may have said about ‘Northern Soul’ (regardless of when it appeared publicly in print) it was birthed in the hallowed office of Soul City in 1968 by Dave Godin. It would be literally decades until I attended my first Northern Soul ‘Weekender’ - and it was in Los Angeles when about 300 diehard fans staged an event at a hotel attended by artists such as my longtime friend Thelma Jones (who had recorded tracks like ‘Stronger’ that had become a Northern Soul favourite) and Jackie Lee (of ‘The Duck’ fame) among others!
Playing a part in soul music history is cause for celebration for me and I am deeply grateful.
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