Delicious Brain Waves

Web analytics are a fantastic tool for content editors, but a  deeper look into the topic shows they can provide significant insights into UI, UX, information architecture and much more. In this episode of Delicious Brain Waves, we’re joined by special guest Christina Inge, an expert on web analytics, content strategy, and SEO, and the CEO of Thoughtlight, a digital marketing agency and tech consultancy. We discuss how to use analytics to drive our decision making, which analytics to track, and whether or not there are any unimportant metrics. Show notes: * Christina Inge on Twitter [https://twitter.com/christinainge] * Mike Davey on Twitter [https://twitter.com/MikeDav98277590] * Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies [https://www.amazon.com/Marketing-Metrics-Leverage-Analytics-Strategies/dp/1398606596] * YouTube - Marketing Analytics with Christina Inge [https://www.youtube.com/channel/UCxpEBnotYnpCm6vXjnTZaqQ/videos] * Universal Analytics will be going away - Google Help [https://support.google.com/analytics/answer/11583528?hl=en] * Google Analytics 4 [https://support.google.com/analytics/answer/10089681?hl=en] * Optimizely Digital Experience Platform [https://www.optimizely.com/products/dxp/] * Christopher Penn’s Almost Timely Newsletter [https://www.christopherspenn.com/newsletter/] * Occam’s Razor by Avinash Kaushik [https://www.kaushik.net/avinash/] * Digital Analytics Association [https://www.digitalanalyticsassociation.org/] * Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform [https://www.amazon.ca/Crawl-Walk-Run-Advancing-Analytics/dp/1544509871]

Headless WordPress has been steadily gaining in popularity, especially among enterprise-class organizations. But how much do you really know about it? In this episode of Delicious Brain Waves, we’re joined by special guest Jason Bahl, Principal Engineer at WP Engine and the creator and maintainer of WPGraphQL, to help us understand the current state of headless WordPress and what we might see in the future. Show notes: * Jason Bahl on Twitter [https://twitter.com/jasonbahl] * Mike Davey on Twitter [https://twitter.com/MikeDav98277590] * ACF 6.0 Released [https://www.advancedcustomfields.com/blog/acf-6-0-released/] * The State of Headless: A Global Research Report [https://wpengine.com/headless-cms-research/] * WPGraphQL [https://www.wpgraphql.com/] * WPGraphQL on GitHub [https://github.com/wp-graphql] * WPGraphQL on Twitter [https://twitter.com/wpgraphql] * WPGraphQL on YouTube [https://www.youtube.com/c/WPGraphQL] * How Website Performance Affects Conversion Rates [https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/] * Site Speed is (Still) Impacting Your Conversion Rate [https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm] * Headless WordPress and Content Management Systems [https://wpengine.com/resources/headless-cms-and-wordpress/] * Getting Started with Headless (Without Losing Your Mind) [https://wpengine.com/resources/headless-cms-and-wordpress/] * Headless WordPress with Atlas [https://wpengine.com/support/headless/] * Atlas and the Atlas Sandbox [https://wpengine.com/atlas/] * Local WP: Atlas Blueprints [https://localwp.com/help-docs/local-add-ons-help/what-are-atlas-blueprints/] *Let us know your thoughts on Twitter [https://twitter.com/dliciousbrains/status/1583113382797770752]

The tech sector often puts up unique challenges for women in the industry. In this episode of Delicious Brain Waves, Sanjucta Ghose and Sam Munoz discuss their experiences as women in the software industry. They highlight the challenges, pros, and cons of careers in development and how to encourage more women to become developers. * Advanced Custom Fields [https://www.advancedcustomfields.com/] * Making Website Magic Podcast [https://makingwebsitemagic.com/] * National Science Foundation Stats: Women With CS Degrees [https://www.nsf.gov/statistics/2017/nsf17310/digest/fod-women/computer-sciences.cfm] * Delicious Brain Waves: Degrees and Web Development [https://podcast.deliciousbrains.com/podcasts/12445/episodes/episode-10-degrees-and-web-development-with-ahmed-iain-and-ross] * 5 Ways to Fight Gender Bias in the Tech Industry [https://www.itu.int/hub/2020/05/5-ways-to-fight-gender-bias-in-the-tech-industry/] * Making Website Magic: Why You Keep Undercharging as a Web Designer and How to Stop [https://www.buzzsprout.com/1734618/8596349] * Women in Business: Why They Under-Charge [https://medium.com/@MarnieLeFevre/women-in-business-why-they-under-charge-3ab2c30efcec] * Misogyny in WordPress is Real [https://poststatus.com/misogyny-in-wordpress-is-real/] * Women Should Code [https://www.zant.com/women-should-code/] * Press This Podcast: How Women Can THRIVE With WordPress [https://podcasts.apple.com/us/podcast/how-women-can-thrive-with-wordpress-featuring-sam-munoz/id1483630576?i=1000565654755] * Rest: Why You Get More Done When You Work Less [https://www.amazon.ca/Rest-More-Done-When-Work/dp/0465074871] * Why Imposter Syndrome Hits Women and Women of Colour Harder [https://www.bbc.com/worklife/article/20200724-why-imposter-syndrome-hits-women-and-women-of-colour-harder] * Top 3 Advantages of Diversity in Software Development Teams [https://algoteque.com/top-3-advantages-of-diversity-in-software-development-teams/] * Research: To Reduce Gender Bias, Anonymize Job Applications [https://hbr.org/2020/03/research-to-reduce-gender-bias-anonymize-job-applications] * How to Anonymize CVs for Fairer Hiring [https://www.beapplied.com/post/how-to-anonymise-cvs] * Join the Conversation on Twitter [https://twitter.com/dliciousbrains/status/1554537537745698816]

JavaScript is a critical part of modern WordPress, but some backend developers may struggle with “learning JavaScript deeply.” Ross Wintle and Ahmed Hussein discuss their own journeys, and how they’ve come to enjoy modern JavaScript development. WP Engine and Delicious Brains * Delicious Brains announcement [https://deliciousbrains.com/wp-engine-acquisition/] * WP Engine announcement [https://wpengine.com/blog/wp-engine-acquires-delicious-brains-plugins-including-advanced-custom-fields/] * WP Engine questions and answers [https://wpengine.com/blog/acquisition-of-delicious-brains-plugins-questions-answers/] * Press This podcast interview with Brad Touesnard and Jason Cohen [https://torquemag.io/2022/06/press-this-wp-engine-acquires-delicious-brains/] WP Migrate * WP Migrate [https://deliciousbrains.com/wp-migrate-db-pro/] * WP Migrate 2.3 Released [https://deliciousbrains.com/wp-migrate-db-pro-2-3-released/] JavaScript resources * Mozilla Developer Network (MDN) JavaScript reference [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference] * CanIUse.com [https://caniuse.com/] * JSDoc - TypeScript annotations in comments [https://jsdoc.app/] * Type-safe JavaScript with JSDoc [https://medium.com/@trukrs/type-safe-javascript-with-jsdoc-7a2a63209b76] * WesBos JS30 [https://javascript30.com/] * WesBos ES6 Course [https://es6.io/] * Just JavaScript [https://justjavascript.com/] * You Don't Know JS [https://github.com/getify/You-Dont-Know-JS] * Alpine.js [https://alpinejs.dev/] * Syntax Podcast [https://syntax.fm] * JavaScript Geolocation API (MDN) [https://developer.mozilla.org/en-US/docs/Web/API/Geolocation_API] * JavaScript Modules [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Guide/Modules] * Electron [https://www.electronjs.org/] * Promises (MDN) [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Guide/Using_promises] * Async/await (MDN) [https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Statements/async_function] * JavaScript Web Speech/Speech-to-Text API (MDN) [https://developer.mozilla.org/en-US/docs/Web/API/Web_Speech_API] * node.js Getting started guide [https://nodejs.org/en/docs/guides/getting-started-guide/] * Go Make Things/Chris Ferdinandi [https://gomakethings.com/articles/] * Vue vs React: Which is the Best JavaScript Framework? [https://deliciousbrains.com/vue-vs-react-battle-javascript/] * A Guide to JavaScript for WordPress [https://wpengine.com/resources/wordpress-javascript/] * Demystifying JavaScript Variable Scope and Hoisting [https://www.sitepoint.com/demystifying-javascript-variable-scope-hoisting/] * Delicious Brainwaves, Episode 8 - A Brief History of JavaScript [https://delicious-brains.castos.com/podcasts/12445/episodes/episode-8-a-brief-history-of-javascript-with-iain-poulson-and-ahmed-hussein] * Let us know your thoughts on Twitter [https://twitter.com/dliciousbrains/status/1536747819750522880] Other links * Google TechTalk by Dimitri Gaskin, 12 years old! [https://www.youtube.com/watch?v=8mwKq7_JlS8] * Ross's WordPress-themed Wordle Clone [https://wordlepress.netlify.app/] * JavaScript Reaches the Final Frontier: Space [https://www.infoq.com/news/2020/06/javascript-spacex-dragon/] Podcast hosts * Ahmed Hussein [https://twitter.com/ahmedgeek] * Ross Wintle [https://twitter.com/magicroundabout]

With WordCamps set to return to an in-person format for the first time since early 2020, Iain Poulson and Jonathan Bossenger take a look back at their own personal experiences with WordCamps, with a special focus on the first ones they attended. They share their greatest highlights and offer advice for both first-time WordCamp attendees and the folks who organize these events. Show Notes: * What’s New in SpinupWP [https://spinupwp.com/whats-new/] * WordCamp Central [https://central.wordcamp.org/] * Upcoming WordCamps [https://central.wordcamp.org/schedule/] * What to Expect [https://central.wordcamp.org/what-to-expect/] * Become an Organizer [https://central.wordcamp.org/become-an-organizer/] * Transitioning to Virtual: 9 Lessons Learned from WordCamp San Antonio [https://www.tintup.com/blog/9-lessons-learned-from-wordcamp-san-antonio/] * Let us know your thoughts on Twitter [https://twitter.com/dliciousbrains/status/1519005416197398529]