Escape Your Limits
Podcast von Escape Fitness
ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. L.I.F.T.S: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie. In part 2 of this episode, Matthew and Grace are joined by: * Igor Krezić, Founder & CEO of Rolla. * Riccardo Turri, CEO of Starpool. * Marco Stefano Guiducci, VP International Sales at EGym. This episode covers: * Redefining longevity as quality of life rather than just extended lifespan. * Democratizing the term "athlete" to include everyday people of all abilities. * Leveraging AI to provide personalized health and fitness recommendations. * Implementing proper cold therapy protocols with individual customization. * Using gamification to increase engagement in health and fitness activities. * Industry responsibility in providing accessible, evidence-based education. To learn more about FIBO, click here: https://www.fibo.com [https://www.fibo.com/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/] 00:00 Intro 03:35 Defining Longevity 06:03 The Role of Athletes and Everyday Habits 15:38 Gamification and Community 19:10 Cold Therapy and Personalisation 32:00 Education and Responsibility
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct location?) In part 1 of this episode, Matthew and Mohammed are joined by: * Gregory Gird, Marketing Manager of Octiv * Grace McNamara, Partnerships Direcetor EMEA at Elfie * Klaus Mueller, CEO at Wictory.ai This episode covers: * Importance of data quality for effective AI implementation. * Evidence-based AI development and addressing historical bias in research data. * Privacy concerns, data governance, and building consumer trust. * Data sovereignty and regional compliance considerations. * AI's potential to accelerate personalised healthcare and fitness recommendations. * Strategic partnerships to enhance AI capabilities. To learn more about FIBO, click here: https://www.fibo.com [https://www.fibo.com] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/] 00:00 Intro 06:14 AI and Generative AI in Practical Perspectives 12:19 Challenges and Ethical Considerations in AI Implementation 24:02 Privacy, Compliance, and Consumer Trust in AI 38:09 Future Trends and Exciting AI Applications
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: * Biohacking industry growth. * Balancing extreme practices with health fundamentals. * Tim's personal biohacking journey. * Limitations of traditional healthcare. * Importance of data-driven health decisions. * Potential for gyms to leverage health data. * Navigating health supplements and products. * Experimental biohacking practices. * Future trends in longevity and biohacking. * Crucial role of sleep in health optimisation. To learn more about Tim Gray, click here: https://www.linkedin.com/in/tim-gray-biohacker-health-optimisation/ [https://www.linkedin.com/in/tim-gray-biohacker-health-optimisation/] To learn more about PerformX Live, click here: https://performx-live.com/ [https://performx-live.com/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/] 00:00 Intro 01:11 The Role of Fundamentals in Health Optimization 06:58 Balancing Biohacking Labels and Practical Appointments 09:48 Trust and Credibility in Health Information 14:13 Leveraging Data and Technology in Fitness 28:07 Navigating Health Products and Supplements 35:37 Experimental Biohacking and Personal Experience 37:57 The Future of Biohacking and Longevity
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: * Michelle Dand, Head of Fitness Product and Programming of David Lloyd. * Benjamin Roth, Co-Founder and CEO of Urban Sports Club. * Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. * David Stalker, Ambassador for EuropeActive. This episode covers: * Evolution of branded group fitness programming at premium clubs in response to boutique competition. * The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. * Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. * Impact of global political climate and tariffs on fitness equipment production and pricing. * The industry's decade-long transition from fitness-focused to health-focused approaches. * The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ [https://www.europeactive.eu/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog [https://escapefitness.com/support/catalog] (US) https://escapefitness.com/support/catalogue [https://escapefitness.com/support/catalogue] (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/] 00:00 Intro 02:36 David Lloyd’s Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength’s Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker’s Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 1 of this LIFTS episode, Matthew and Mo are joined by: * Herman Rutgers, Ambassador at EuropeActive * Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland * Elaine Jobson, CEO and MD of Jetts Australia * Conor O'Loughlin, Chief Revenue Officer of ABC Fitness * Mike Escobedo, Chief Customer Officer, ABC Fitness This episode covers: * European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases. * Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches. * Deloitte's comprehensive market report revealing key performance indicators and industry insights. * Impact of emerging technologies and personalization in fitness experiences. * International market expansion strategies and challenges for fitness brands. * Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions. To learn more about EHFF, click here: https://www.europeactive.eu/ [https://www.europeactive.eu/] ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness [https://www.youtube.com/user/EscapeFitness] Shop gym equipment: https://escapefitness.com/shop [https://escapefitness.com/shop] View our full catalog: https://escapefitness.com/support/catalog [https://escapefitness.com/support/catalog] (US) https://escapefitness.com/support/catalogue [https://escapefitness.com/support/catalogue] (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness [https://www.facebook.com/Escapefitness] Instagram: https://www.instagram.com/escapefitness [https://www.instagram.com/escapefitness] Twitter: https://www.twitter.com/escapefitness [https://www.twitter.com/escapefitness] LinkedIn: https://www.linkedin.com/company/escapefitness/ [https://www.linkedin.com/company/escapefitness/] 00:00 Intro 02:40 Consumer Behaviour and Mental Health 05:33 Deloitte's European Market Report 08:43 Key KPIs and Market Expansion 13:02 Consumer Fragmentation and Market Opportunities 19:01 Supply Side Fragmentation and Innovation 24:24 Jetts Fitness Market Strategy 31:40 Challenges and Opportunities in Franchising 35:41 Member Experience and Future Trends 39:08 ABC Fitness's International Expansion
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