Evil Crazy Genius

Sell Anything to Anyone w/ David Angel

This episode’s guest is David Angel, a Sales Coach that every single salesperson needs to hear.    - Starting as a door-to-door salesman  - Sales for your own business   - Marketing vs Sales   - Don’t be attached to your assumptions and strategy   - Social media presence is often more impactful than having a website    - Adapt your content to platform’s best practice trends   - Don’t learn things by yourself when you can get a teacher   - Avid user =/= good content creator   - Smart way to be weird and original yet popular   - “If you’re looking for a mentor or a coach, you’ll wanna find someone who you won’t be best friends with but someone who’s different to you. Their strengths are your weaknesses.”   - How to advance when you feel like you’ve reached the ceiling   - Law of Attraction + Confirmation bias in Sales   - Does “Fake it till you make it” work?   - Why there are some many coaches and mentors?   - Anti-Anxiety keywords   - Secret to achieving big goals   - Prospecting: key DOs and DON’Ts in 2020   - Is it okay to lie to make the sale?   - How to close?   - Treat each lead with the same energy and input   - How to bind resilience and not be affected by rejection?   - Excuses, excuses, excuses   - Self-sabotaging   - Baby mindset   - Time hacking   Book that will change your life: https://amzn.to/32710th  You can find David here:   https://shor.by/TheSalesAngel  https://www.instagram.com/thesalesangel/ Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/

B2B outreach and getting dates using LinkedIn w/ Dancho Dimkov

This episode’s guest is Dancho Dimkov, Founder of BizzBee Solutions, a consulting company that has worked with 300+ clients and countless projects. He specialises in the B2B world - working with Entrepreneurs, Startups, SMEs. - B2B outreach is an art, not a science - Build relationships casually instead of pitching fast and high-pressure (incremental investment) - Seduce and create intrigue - Ask for permission to proceed - It’s email marketing not email sales - Being a digital nomad - Creating a self-sustainable company - Create your own problems to grow - Superhero mental model - Parkinson’s law - Pareto law - Perfectionism - Why people were cutting the bread before putting it into the fridge - Outreach process formula - Writing a book process and problems - Experience, passion, love are the key success factors to starting a business - Ideal client persona - Complexity is a bad idea - Badass outreach 1-2-3 step formula - Social proof - Using your fortés like being a women in outreach - Using linkedin for dating Book recommendations: Predictable revenue by Aaron Ross Find Dancho here: https://www.linkedin.com/in/dancodimkov/ https://www.bizzbeesolutions.com/ https://www.facebook.com/danco.dimkov Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar

Guerrilla Marketing Stunts (Mad Men 2.0) w/ Roger Nairn P.2

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. - Guerrilla stunt with 3000 panties on a Lamborghini - Guerilla stunt for egg marketing board of British Colombia - Podcast marketing is a niche skill - How to start a company. SMARTLY. Not engaging in procrastination whatsoever. - Seth Godin - Shipping - Aiming big is more feasible - Serendipity - Depression cure Book recommendations: Grant Cardone - 10X Think and grow rich - Napoleon hill Reboot - Jerry Colona (CEO whisperer) The one thing - Psychocybernatics Out on a wire Autobiography of bob Iger (CEO of Disney) Find Roger here: https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca JARaudio.com Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar) Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar

ROI-driven Podcasting - Marketing, Hacks and KPIs w/ Roger Nairn P.1

This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. - ROI-driven podcasting - Creating podcasts for brands - Overcoming skepticism of anything “brand-produced” - Future of podcasting - Technological opportunities of storytelling - https://chartable.com - Paid advertising for podcasts - Marketing for podcasts: 1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media... 2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions) 3. Cross-promotion with other podcasts 4. More bucket - using your unfair advantage - The KEY factor to having a well produced podcast that is destined to grow Find Roger here: https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca JARaudio.com Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar) Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/ Or add me on Clubhouse: @alisaczar

From Broke to 7 Figures. All about Bootstrapping your service company w/ Michael Georgiou

This episode’s guest is Michael Georgiou, the co-founder at Imaginovation, and the host of Tales from the PROS podcast. I am an avid entrepreneur, creative marketer, passionate business storyteller, and a member of the Forbes Communication Council. We will talk about: - Bootstrapping to 7 figures 100% organically despite having a not unique idea - Tech guy + creative guy -> yinyang make the best partners - Just keep moving forward even though you’re not making enough money and you’re working a lot of hours. Keep pushing. - The biggest problem of bootstrapping - It’s easier to acquire funding if you’re a product business - From 0 to 1M in 5 years - Fluctuations are normal, ride the wave - Take it easy on yourself  - Remember your “why” - Humility and Gratitude - Interacting with people who are putting up a front - 25k-30k monthly visitors from organic traffic - Anything is possible - is a good brand if you can deliver - Lead funnels - Linkedin, interactive elements.. - How to find a good mentor?