From the Lab to the Web

Why Life Sciences Founders Should Use Substack

Episode description In this episode of From the Lab to the Web, Sébastien Simoncelli explains why Substack can become a powerful growth engine for life sciences founders. He walks through how to turn complex science into trust, how to position your newsletter clearly, and how to launch with intention instead of improvisation. You’ll learn how Substack helps you reach the right readers, investors, partners, and future hires, without relying on algorithms. Sébastien also shares a simple framework to start, avoid common mistakes, and build a publication that creates real opportunities for your company over time. If you want to make your thinking visible, build authority in your field, and attract the right people around your work, this episode will give you a clear path to start.

Building Investors' Trust on LinkedIn Without Pitching

In this episode of From the Lab to the Web, I’m joined by Christopher Caudle [https://www.linkedin.com/in/christopherbcaudle/] to unpack a question many life science founders struggle with: how do you attract investor attention on LinkedIn without sounding salesy or out of place? We talk about why great science often fails to get funded, the communication gap between founders and investors, and how LinkedIn fits into the fundraising journey. Christopher shares practical advice on founder positioning, profile optimisation, content that builds trust, and smart ways to stay on investors’ radar over time. If you’re a scientist, founder, or CEO trying to raise capital and wondering how visible you really need to be online, this episode will help you see LinkedIn as a long-term trust-building tool, not a shortcut or a pitch deck replacement.

From PhD to LinkedIn: How to Build Visibility Without Selling Yourself

What does it really take for a PhD to transition out of academia and build visibility on LinkedIn, without feeling fake, pushy, or uncomfortable? In this episode of From the Lab to the Web, I sit down with Elena Hoffer [https://www.linkedin.com/in/elena-hoffer-/], founder of Alma.me [https://www.alma.me], who built a following of over 130,000 people by speaking directly to researchers navigating careers beyond academia. We talk about what pushed her to start posting on LinkedIn, how she found her voice over time, and why perfection is often the biggest blocker for scientists online. Elena shares practical advice for PhDs who want to use LinkedIn with intention: * How to position your profile so it speaks to industry, not just academia * How to translate academic experience into clear, credible industry value * Why clarity beats breadth when defining your career direction * How to start posting without overselling yourself * Why commenting is often a better first step than posting * How to build a strong network without awkward messages or forced outreach * How LinkedIn can help you explore roles that actually match your skills This conversation is for PhDs, postdocs, and researchers who want to move beyond academia and use LinkedIn as a tool, not a performance. No hacks. No personal branding clichés. Just grounded advice from someone who’s done it.

Is LinkedIn still worth it in 2026?

These last months, people complained about LinkedIn because: * The reach is lower than ever. * The quality of the content is getting worse. Many want to quit because it's not worth their time and energy. But is it true? In this episode, Sébastien Simoncelli will explain the possible scenarios for LinkedIn and why it's still worth staying there. He will also explain the alternatives and why you should consider them too.

Shruti Bhide Reveals Ghostwriting That Opens Doors

Shruti Bhide joins Sébastien to break down what ghostwriting really looks like for biotech founders and scientists. She explains how to turn expertise into clear stories, why most leaders struggle to communicate their value, and how ghostwriters help them save time while standing out online. If you want a sharper voice, better content, and a way to share your ideas without spending hours writing, this episode will help you get there.