Grow Your Video Business

Business coach Angie Callen shares how creative entrepreneurs can overcome perfectionism and imposter syndrome by embracing authenticity, focusing on serving clients rather than impressing peers, and implementing practical time and energy management strategies. Key Takeaways * Successful entrepreneurship is 80% mindset and 20% everything else - being willing to get vulnerable and step in front of the camera is essential for video pros who want to build trust * Focus on creating content for your potential clients rather than worrying what your peers will think - "generosity is the opposite of comparison" and collaboration beats competition * Manage both your time AND energy by implementing theme days, time blocking, and scheduling your most challenging tasks during your peak energy hours About Angie Callen Angie Callen is an award-winning coach, international speaker, and obsessive entrepreneur who loves empowering others to lead amazing lives with thriving careers, all while embracing authenticity.  She’s a Carnegie Mellon graduate and former engineer known for her strategic, analytical, yet creative approach to marketing, sales, and business growth. A fun, engaging, and energetic speaker, Angie is unapologetically one thing: herself!  She’s passionate about helping executives, leaders, and entrepreneurs embrace their natural gifts and strengths for ultimate gains in life AND work. Angie’s thought leadership has appeared in Forbes, NASDAQ, USA Today, Business Insider, Yahoo! Finance, and more.  In This Episode * [00:00] Welcome to the show! * [06:33] Meet Angie Callen * [08:11] Having a Healthy Mindset * [12:23] Imposter Syndrome * [16:46] Overcoming Perfectionism with Action * [27:33] Authenticity * [39:08] Preventing Burnout * [43:11] Energy Management * [44:10] Connect with Angie * [45:30] Outro Quotes "Perfectionism is a procrastination technique, y'all. Perfectionism will hold you back more than it will push you forward, especially in entrepreneurship... The best antidote to the imposter syndrome is action." - Angie Callen "Your relationship, your personal relationship, your spouse, the person you choose to do life with will have just as much, if not more impact on the success of your business as you, because if you do not have a supportive one, you will not be successful." - Angie Callen "I think successful entrepreneurship is 80% mindset and 20% everything else. Because if your headspace isn't there and you don't have a little of that grit and a little of that conviction around what you're doing, the roller coaster of ups and downs... is going to make you real sick real fast." - Angie Callen "From a bigger picture strategy perspective, focus on one thing at a time, chunk it down because growing a business is a giant amorphous blob that is really hard to make sense of." - Angie Callen Guest Links Find Angie Callen online [https://careerbenders.com/about/] Listen to the No More Mondays [https://careerbenders.com/nomoremondays/] podcast Learn more about The Modern Coach [https://themoderncoach.co/] community Follow Career Benders on Instagram [http://instagram.com/careerbenders] | Facebook [http://facebook.com/careerbenders] Follow Angie Callen on Instagram [https://www.instagram.com/angieonanadventure/] Links Stop hiding and start showing up; learn more about the Video Cohort [https://studiosherpas.com/videocohort] Join the Grow Your Video Business Facebook Group [https://www.facebook.com/groups/growyourvideobusiness]  Follow Ryan Koral on Instagram [https://www.instagram.com/ryankoral/] Follow Grow Your Video Business on Instagram [https://www.instagram.com/growyourvideobusiness/] Check out the full show notes [https://studiosherpas.com/446]

Chad Brown shares his journey from running a "successful" but personally destructive film business to completely redesigning his work to serve his life, offering powerful insights about the specific reflection processes that can help video professionals build profitable businesses without sacrificing what matters most. Key Takeaways * The results in your life reveal the truth about your priorities - if you say family is important but your calendar and bank account tell a different story, you're living a lie * Get extremely specific about what you want (not just "more time off" but when, where, how long, with whom) because vague goals prevent you from taking real action * Your business doesn't have to look any particular way to be successful - question industry norms and design a model that actually serves your life priorities About Chad Brown Chad Brown is a scaling strategist and coach. He founded a media production studio called Shade Tree Films in 2008 that has serviced global companies such as Volkswagen, Target, and Pixar Animation Studios. This is where his love and passion for leadership and business was developed. Over the last 7 years he has trained and developed creative entrepreneurs who want to increase their profit and work less. When he is not helping others create more freedom in their business, you will find (or won't be able to find) Chad on a wild adventure in the mountains with his family. He resides at the foot of the Rocky Mountains in Orem, Utah, with his wife Katie and three children (Addison, Kenya, and Milo). In This Episode * [00:00] Welcome to the show! * [04:07] Meet Chad Brown * [05:37] Chad's Filmmaking Experience * [10:58] Are You Fulfilled? * [13:29] Prioritizing Family * [21:00] Identify What You Want * [27:30] Prices Verses Benefits Exercise * [30:20] Connect with Chad * [34:22] Outro Quotes "When I hired my coach...he just looked at me and said, 'You're lying to yourself. You may like the idea of being a family man, but look at the results that you have in your life right now. The results are the truth. The story you tell, unfortunately at this moment is a lie.'" - Chad Brown "If I say one thing's important, but my calendar and my bank account say something different, then I'm living a lie. And until those two things align, it's gonna be despair." - Chad Brown "Most people build their life around their business rather than building their business around their life...You can do that. People build all types of businesses, it doesn't have to look a single way." - Chad Brown "It's a psychological principle that our mind will generalize things so that they're not actionable because action takes energy...If I get really specific about something, my brain goes, 'Okay, this is real. Now I've got to take action.'" - Chad Brown Guest Links Find Chad Brown online [https://www.founder-freedom.com/] Get Chad's FREE Business Scaling Masterclass [https://www.founder-freedom.com/masterclass] Links Learn more about the Video Blueprint Starter Kit [https://app.kajabi.com/admin/podcasts/episodes/2149048175/Liz%20Wilcox%20shares%20why%20every%20video%20professional%20needs%20an%20email%20list%20(even%20if%20they're%20just%20starting%20out)%20and%20provides%20practical,%20easy-to-implement%20strategies%20for%20using%20email%20marketing%20to%20create%20more%20predictable%20income%20without%20feeling%20salesy%20or%20spending%20hours%20crafting%20the%20perfect%20message.%20%20%20Key%20Takeaways%20Your%20email%20list%20is%20your%20%22potential%20client%20list%22%20-%20people%20don't%20buy%20when%20you%20sell,%20they%20buy%20when%20they're%20ready,%20and%20email%20keeps%20you%20top%20of%20mind%20until%20that%20moment%20Start%20with%20a%20simple%20lead%20magnet%20(like%20%225%20Red%20Flags%20When%20Hiring%20a%20Videographer%22)%20that%20solves%20a%20specific%20problem%20for%20your%20ideal%20clients%20Be%20your%20authentic%20self%20in%20emails%20-%20even%20corporate%20clients%20appreciate%20working%20with%20real%20humans%20who%20show%20personality%20rather%20than%20stuffy,%20formal%20messaging%20Ask%20questions%20and%20get%20feedback%20from%20your%20email%20subscribers%20to%20help%20craft%20services%20and%20packages%20they%20actually%20want%20instead%20of%20guessing%20what%20might%20sell%20%20%20About%20Liz%20Wilcox%20The%20Fresh%20Princess%20of%20Email%20Marketing,%20Liz%20Wilcox%20is%20an%20Email%20Strategist%20and%20Keynote%20Speaker%20showing%20small%20businesses%20how%20to%20build%20online%20relationships%20+%20make%20real%20money%20with%20emails.%20She%E2%80%99s%20best%20known%20for%20selling%20a%20blog,%20turning%20a%20$9%20offer%20into%20multiple%20six-figures%20(without%20ads),%20and%20helping%20you%20untangle%20the%20email%20%E2%80%9Cknot%E2%80%9D%20with%20her%20simple%20framework,%20the%20Email%20Staircase.%20She%20loves%20the%2090s,%20headbands,%20and%20the%20beach.%20%20Provided%20by%20the%20guest%20when%20booking%20the%20interview%20-%20insert%20here%20%20%20%20%20%20In%20This%20Episode%20[00:00]%20Welcome%20to%20the%20show!%20[04:22]%20Meet%20Liz%20Wilcox%20[06:11]%20Email%20Marketing%20Strategy%20[15:40]%20Softwares%20for%20Email%20Marketing%20[18:57]%20Effective%20Spots%20for%20Lead%20Magnets%20[33:33]%20Owning%20Your%20Personality%20[39:40]%20Know%20What%20Your%20Clients%20Want%20[47:10]%20Connect%20with%20Liz%20[51:47]%20Outro%20%20%20Quotes%20%20%22People%20do%20not%20buy%20when%20you%20sell%20something.%20They%20buy%20when%20they're%20ready...%20So%20as%20far%20as%20starting%20your%20email%20list,%20it%20can%20be%20as%20simple%20as%20telling%20those%20clients,%20'Hey,%20I'm%20gonna%20put%20you%20on%20this%20email%20list,%20I'm%20gonna%20email%20you.'%22%20-%20Liz%20Wilcox%20%20%22We're%20all%20H%20to%20H,%20human%20to%20human...%20If%20you%20think%20you%20can't%20be%20yourself%20because%20your%20client%20is%20too%20uppity%20or%20whatever,%20I%20say%20it%20with%20love,%20maybe%20reconsider.%20You%20can%20be%20yourself.%22%20-%20Liz%20Wilcox%20%20%22Marketing%20is%20not%20saying%20100%20different%20things,%20it's%20saying%20one%20thing%20100%20different%20times.%20It's%20not%20braggy%20to%20say,%20'Oh%20my%20gosh,%20my%20last%20client%20loved%20his%20video,%20here's%20a%20snippet.'%20That's%20not%20bragging,%20that's%20letting%20people%20know%20so%20that%20they%20can%20get%20something%20they%20love%20too.%22%20-%20Liz%20Wilcox%20%20%22What%20would%20this%20look%20like%20if%20it%20was%20easy?%20And%20sometimes%20I%27m%20like,%20well,%20Liz,%20it%27s%20just%20not%20easy.%20So%20I%20got%20a%20backup%20question.%20What%20would%20this%20look%20like%20if%20it%20was%20fun?%22%20-%20Liz%20Wilcox%20%20%20Guest%20Links%20Add%20guest%20links%20they%20shared%20in%20the%20interview%20form%20as%20well%20as%20any%20pertinent%20links%20shared%20during%20the%20interview%20Do%20you%20have%20a%20download%20freebie,%20promo,%20or%20anything%20you%27d%20like%20us%20to%20help%20promote%20for%20you%20being%20on%20the%20show?%20Mega%20email%20swipe%20file:%20https://lizwilcox.kit.com/4072e76815%20We%27d%20love%20to%20mention%20you/your%20brand%20on%20social%20media%20-%20what%20are%20your%20handle(s)%20and/or%20hashtags%20we%20could%20use%20that%20would%20help%20you?%20IG:%20thelizwilcox%20Find%20[guest%20name]%20online%20Follow%20[guest%20name]%20on%20Instagram%20%7C%20Facebook%20%7C%20Twitter%20%E2%80%A2%20LizWilcox.com%20%E2%80%A2%20Kit.com%20%E2%80%A2%20Flowdesk%20%E2%80%A2%20MailerLite%20%E2%80%A2%20ManyChat%20%20Links%20Only%20use%20one%20lead%20magnet.%20Use%20the%20one%20that%20Ryan%20mentions%20in%20the%20intro/outro%20and/or%20during%20the%20interview.%20(i.e.,%20Lead%20Machine%20OR%20$100k%20Workshop)%20%20Find%20out%20more%20about%2010xFILMMAKER%20%20%20Find%20out%20more%20about%20the%20Onward%20Summit%20Find%20out%20more%20about%20the%20Studio%20Sherpas%20Mastermind%20Download%20the%20PDF%20resource%20guide%20to%20Unlock%20the%20Power%20of%20AI%20%20Get%20the%20The%20Lead%20Machine:%20Website%20Checklist%20for%20Filmmakers%20FREE%20Workshop%20Available%20%22How%20to%20Consistently%20Earn%20Over%20$100k%20Per%20Year%20in%20Video%20Production%20While%20Working%20Less%20Than%2040%20Hours%20Per%20Week%22%20Join%20the%20Grow%20Your%20Video%20Business%20Facebook%20Group%20%20Follow%20Ryan%20Koral%20on%20Instagram%20Follow%20Grow%20Your%20Video%20Business%20on%20Instagram] Join the Grow Your Video Business Facebook Group [https://www.facebook.com/groups/growyourvideobusiness]  Follow Ryan Koral on Instagram [https://www.instagram.com/ryankoral/] Follow Grow Your Video Business on Instagram [https://www.instagram.com/growyourvideobusiness/] Check out the full show notes [https://studiosherpas.com/445]

Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry. Key Takeaways * Building a business that can run without you creates more freedom than being the indispensable creative at the center of everything * Package-based services with predictable pricing are more scalable and sellable than endless custom projects * Position yourself as a strategic partner who offers workshops and thinking partnership, not just shooting and editing services * AI won't replace filmmakers who differentiate themselves through strategy, storytelling, and client partnership rather than just technical execution In This Episode * [00:00] Welcome to the show! * [03:12] 10xFILMMAKER * [04:46] New Goals for a New Season * [14:05] Adjusting Your Direction * [19:13] Built To Sell * [28:39] When AI Impacts Our Work * [31:03] Marketing Yourself * [36:42] Mastermind Community * [41:40] Outro Quotes "It took me nine years to realize that I was building the wrong kind of video business. I always thought freedom meant doing everything myself, being the creative, the editor, the salesperson and the project manager." - Ryan "If the only thing that you're offering is showing up for somebody and filming B-roll type stuff and just following the directions that somebody has for you, it's going to be really easy for that same client to have a machine follow directions for them." - Ryan  "If you're positioning yourself as shooter editor, that's not as compelling and that's not as helpful for a client that needs somebody that understands more, that understands how marketing works or why it works." - Ryan "We just landed a $20,000 gig a couple of weeks ago with a client that wanted to spend $5,000... I somehow talked them into doing this workshop, a paid workshop that was going to take half of the budget that they had set aside." - Ryan "I still believe that this work is so powerful. I believe that it can make a massive impact and that's why I feel compelled to stay in it even if and when I sell this company." - Ryan  Links Find out more about 10xFILMMAKER [https://studiosherpas.com/10xfilmmaker]   Find out more about the Studio Sherpas Mastermind [https://studiosherpas.com/mastermind] Join the Grow Your Video Business Facebook Group [https://www.facebook.com/groups/growyourvideobusiness]  Follow Ryan Koral on Instagram [https://www.instagram.com/ryankoral/] Follow Grow Your Video Business on Instagram [https://www.instagram.com/growyourvideobusiness/] Check out the full show notes [https://studiosherpas.com/444]

Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message. Key Takeaways * Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment * Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients * Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging * Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell About Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach. In This Episode * [00:00] Welcome to the show! * [04:22] Meet Liz Wilcox * [06:11] Email Marketing Strategy * [15:40] Softwares for Email Marketing * [18:57] Effective Spots for Lead Magnets * [33:33] Owning Your Personality * [39:40] Know What Your Clients Want * [47:10] Connect with Liz * [51:47] Outro Quotes "People do not buy when you sell something. They buy when they're ready... So as far as starting your email list, it can be as simple as telling those clients, 'Hey, I'm gonna put you on this email list, I'm gonna email you.'" - Liz Wilcox "We're all H to H, human to human... If you think you can't be yourself because your client is too uppity or whatever, I say it with love, maybe reconsider. You can be yourself." - Liz Wilcox "Marketing is not saying 100 different things, it's saying one thing 100 different times. It's not braggy to say, 'Oh my gosh, my last client loved his video, here's a snippet.' That's not bragging, that's letting people know so that they can get something they love too." - Liz Wilcox "What would this look like if it was easy? And sometimes I'm like, well, Liz, it's just not easy. So I got a backup question. What would this look like if it was fun?" - Liz Wilcox Guest Links Find Liz Wilcox online [https://lizwilcox.com/] Follow Liz Wilcox on Instagram [https://www.instagram.com/thelizwilcox/] | Facebook [https://www.facebook.com/groups/emailmarketingwithliz] Get the Mega Email Swipe File [https://lizwilcox.kit.com/4072e76815] Links Learn more about the Video Blueprint Starter Kit [https://app.kajabi.com/admin/podcasts/episodes/2149048175/Liz%20Wilcox%20shares%20why%20every%20video%20professional%20needs%20an%20email%20list%20(even%20if%20they're%20just%20starting%20out)%20and%20provides%20practical,%20easy-to-implement%20strategies%20for%20using%20email%20marketing%20to%20create%20more%20predictable%20income%20without%20feeling%20salesy%20or%20spending%20hours%20crafting%20the%20perfect%20message.%20%20%20Key%20Takeaways%20Your%20email%20list%20is%20your%20%22potential%20client%20list%22%20-%20people%20don't%20buy%20when%20you%20sell,%20they%20buy%20when%20they're%20ready,%20and%20email%20keeps%20you%20top%20of%20mind%20until%20that%20moment%20Start%20with%20a%20simple%20lead%20magnet%20(like%20%225%20Red%20Flags%20When%20Hiring%20a%20Videographer%22)%20that%20solves%20a%20specific%20problem%20for%20your%20ideal%20clients%20Be%20your%20authentic%20self%20in%20emails%20-%20even%20corporate%20clients%20appreciate%20working%20with%20real%20humans%20who%20show%20personality%20rather%20than%20stuffy,%20formal%20messaging%20Ask%20questions%20and%20get%20feedback%20from%20your%20email%20subscribers%20to%20help%20craft%20services%20and%20packages%20they%20actually%20want%20instead%20of%20guessing%20what%20might%20sell%20%20%20About%20Liz%20Wilcox%20The%20Fresh%20Princess%20of%20Email%20Marketing,%20Liz%20Wilcox%20is%20an%20Email%20Strategist%20and%20Keynote%20Speaker%20showing%20small%20businesses%20how%20to%20build%20online%20relationships%20+%20make%20real%20money%20with%20emails.%20She%E2%80%99s%20best%20known%20for%20selling%20a%20blog,%20turning%20a%20$9%20offer%20into%20multiple%20six-figures%20(without%20ads),%20and%20helping%20you%20untangle%20the%20email%20%E2%80%9Cknot%E2%80%9D%20with%20her%20simple%20framework,%20the%20Email%20Staircase.%20She%20loves%20the%2090s,%20headbands,%20and%20the%20beach.%20%20Provided%20by%20the%20guest%20when%20booking%20the%20interview%20-%20insert%20here%20%20%20%20%20%20In%20This%20Episode%20[00:00]%20Welcome%20to%20the%20show!%20[04:22]%20Meet%20Liz%20Wilcox%20[06:11]%20Email%20Marketing%20Strategy%20[15:40]%20Softwares%20for%20Email%20Marketing%20[18:57]%20Effective%20Spots%20for%20Lead%20Magnets%20[33:33]%20Owning%20Your%20Personality%20[39:40]%20Know%20What%20Your%20Clients%20Want%20[47:10]%20Connect%20with%20Liz%20[51:47]%20Outro%20%20%20Quotes%20%20%22People%20do%20not%20buy%20when%20you%20sell%20something.%20They%20buy%20when%20they're%20ready...%20So%20as%20far%20as%20starting%20your%20email%20list,%20it%20can%20be%20as%20simple%20as%20telling%20those%20clients,%20'Hey,%20I'm%20gonna%20put%20you%20on%20this%20email%20list,%20I'm%20gonna%20email%20you.'%22%20-%20Liz%20Wilcox%20%20%22We're%20all%20H%20to%20H,%20human%20to%20human...%20If%20you%20think%20you%20can't%20be%20yourself%20because%20your%20client%20is%20too%20uppity%20or%20whatever,%20I%20say%20it%20with%20love,%20maybe%20reconsider.%20You%20can%20be%20yourself.%22%20-%20Liz%20Wilcox%20%20%22Marketing%20is%20not%20saying%20100%20different%20things,%20it's%20saying%20one%20thing%20100%20different%20times.%20It's%20not%20braggy%20to%20say,%20'Oh%20my%20gosh,%20my%20last%20client%20loved%20his%20video,%20here's%20a%20snippet.'%20That's%20not%20bragging,%20that's%20letting%20people%20know%20so%20that%20they%20can%20get%20something%20they%20love%20too.%22%20-%20Liz%20Wilcox%20%20%22What%20would%20this%20look%20like%20if%20it%20was%20easy?%20And%20sometimes%20I%27m%20like,%20well,%20Liz,%20it%27s%20just%20not%20easy.%20So%20I%20got%20a%20backup%20question.%20What%20would%20this%20look%20like%20if%20it%20was%20fun?%22%20-%20Liz%20Wilcox%20%20%20Guest%20Links%20Add%20guest%20links%20they%20shared%20in%20the%20interview%20form%20as%20well%20as%20any%20pertinent%20links%20shared%20during%20the%20interview%20Do%20you%20have%20a%20download%20freebie,%20promo,%20or%20anything%20you%27d%20like%20us%20to%20help%20promote%20for%20you%20being%20on%20the%20show?%20Mega%20email%20swipe%20file:%20https://lizwilcox.kit.com/4072e76815%20We%27d%20love%20to%20mention%20you/your%20brand%20on%20social%20media%20-%20what%20are%20your%20handle(s)%20and/or%20hashtags%20we%20could%20use%20that%20would%20help%20you?%20IG:%20thelizwilcox%20Find%20[guest%20name]%20online%20Follow%20[guest%20name]%20on%20Instagram%20%7C%20Facebook%20%7C%20Twitter%20%E2%80%A2%20LizWilcox.com%20%E2%80%A2%20Kit.com%20%E2%80%A2%20Flowdesk%20%E2%80%A2%20MailerLite%20%E2%80%A2%20ManyChat%20%20Links%20Only%20use%20one%20lead%20magnet.%20Use%20the%20one%20that%20Ryan%20mentions%20in%20the%20intro/outro%20and/or%20during%20the%20interview.%20(i.e.,%20Lead%20Machine%20OR%20$100k%20Workshop)%20%20Find%20out%20more%20about%2010xFILMMAKER%20%20%20Find%20out%20more%20about%20the%20Onward%20Summit%20Find%20out%20more%20about%20the%20Studio%20Sherpas%20Mastermind%20Download%20the%20PDF%20resource%20guide%20to%20Unlock%20the%20Power%20of%20AI%20%20Get%20the%20The%20Lead%20Machine:%20Website%20Checklist%20for%20Filmmakers%20FREE%20Workshop%20Available%20%22How%20to%20Consistently%20Earn%20Over%20$100k%20Per%20Year%20in%20Video%20Production%20While%20Working%20Less%20Than%2040%20Hours%20Per%20Week%22%20Join%20the%20Grow%20Your%20Video%20Business%20Facebook%20Group%20%20Follow%20Ryan%20Koral%20on%20Instagram%20Follow%20Grow%20Your%20Video%20Business%20on%20Instagram] Join the Grow Your Video Business Facebook Group [https://www.facebook.com/groups/growyourvideobusiness]  Follow Ryan Koral on Instagram [https://www.instagram.com/ryankoral/] Follow Grow Your Video Business on Instagram [https://www.instagram.com/growyourvideobusiness/] Check out the full show notes [https://studiosherpas.com/443]

Pablo Gonzalez shares his journey from construction sales to Silicon Valley tech evangelist and reveals how video professionals can create more predictable income by solving "Monday morning problems," stacking value beyond just delivering footage, and packaging their services as experiences rather than products. Key Takeaways * Create offers that solve immediate business problems first (like testimonial videos) before trying to sell big vision projects - this builds trust that lets you eventually sell those larger projects * Package your video services as experiences rather than products - such as turning client testimonial videos into a VIP day that makes both your client and their customers feel special * Look for ways to "stack value" by providing additional deliverables that make it easier for clients to use and share their videos (like providing captions, email copy, and suggested posting strategies) * Find a specific niche to serve repeatedly - this creates insights that lead to better offers, more referrals, and a more predictable business About Pablo Gonzalez From green building to community building to rental property investing, Pablo Gonzalez has a track record of spotting disruptive industry trends, building movements around them, and creating massive value for those that follow for 15+ years. As the Chief Evangelist of Vendoroo, he has become completely focused on 1 thing: The impending disruption coming for single-family home property management. His work has seen him featured on the iconic books, The Ultimate Sale Machine and Belonging To The Brand, the keynote stage of NARPM Broker/Owner, and over 700 podcasts.  He is currently the host of the  Property Management Frame Breakers Podcast and Not Your Average Investor Show.   He lives in Jacksonville, FL where he owns a SFH portfolio, surfs as often as he can, and loves to cook for his wife, Martha. In This Episode * [00:00] Welcome to the show! * [04:10] Meet Pablo Gonzalez * [05:34] Vendaroo * [09:43] Community Creation for Businesses * [13:47] Predictability Through Niching Down * [20:55] Build Something Boring. * [27:56] Stacking Value * [32:15] Understanding Outcome * [45:44] Connect With Pablo * [48:09] Outro Quotes "Your coach told me, you've got to solve a Monday morning problem to get in the door. If you can solve a Monday morning problem, they'll let you solve the year-end problem. But you gotta prove value." - Pablo Gonzalez "Everybody wants testimonial videos with their clients. Everybody wants ways to show how their stuff works really well for people. And they also want better relationships with those people... Sell it as an experience, not a product." - Pablo Gonzalez "Until I really unlocked predictability in my business by figuring out an offer that I can sell, that reduced pressure increased enough bandwidth to make me a better husband. Our marriage has gotten better because of financial security." - Pablo Gonzalez "Just do more of what is working. Six words. And I'm like, yeah, okay, so if this is working, even if I'm not the most passionate and excited about it, you need to stay in this work because it allows you opportunity to do the things that you are passionate about." - Ryan Koral Guest Links Find Pablo Gonzalez online Follow Pablo Gonzalez on Instagram [https://www.instagram.com/connectwithpablo/] | Facebook [https://www.facebook.com/pabloantoniogonzalez]  Connect with Pablo Gonzalez on LinkedIn [https://www.linkedin.com/in/pablotheconnector/] Vendoroo Website: https://vendoroo.ai [https://vendoroo.ai] email brian@vendoroo.ai to get the "Build Your Podcast from Scratch" handout Check out the "Property Management Frame Breakers [https://podcasts.apple.com/us/podcast/property-management-frame-breakers/id1788963667]" podcast Links Find out more about 10xFILMMAKER [https://studiosherpas.com/10xfilmmaker]   Find out more about the Studio Sherpas Mastermind [https://studiosherpas.com/mastermind] Join the Grow Your Video Business Facebook Group [https://www.facebook.com/groups/growyourvideobusiness]  Follow Ryan Koral on Instagram [https://www.instagram.com/ryankoral/] Follow Grow Your Video Business on Instagram [https://www.instagram.com/growyourvideobusiness/] Check out the full show notes [https://studiosherpas.com/442]