Ignition

You have transferrable skills to become an online service provider w/ Hallie Schmidt

What do a classroom of 20 tiny humans and a booked-out online business have in common? A lot more than you think. In this episode, I’m joined by Halle Schmidt - a former teacher who turned her transferable skills into a fully booked online service provider business. We talk about the real journey from teaching to entrepreneurship, how to translate your background into client-ready skills, and the one mistake that keeps most new service providers stuck after signing their first client. Whether you’re a teacher ready to step out of the classroom or a mom curious about building an online business, this conversation will show you what’s possible—and how to get there faster. Connect with Hallie here on Instagram [https://www.instagram.com/hallieschmidt__/]

You can learn content from a piece of trash

You can learn content strategy from a literal piece of garbage. The most memorable piece of content I saw wasn’t a viral trend or a 10-step list - it was a 15-second TikTok about how to put on a trash bag. And I still think about it every time I take out the trash. That’s what sticky content does: it’s simple, actionable, and unforgettable. In this episode, I’m breaking down why endless lists don’t make you bingeable, what actually makes content stick, and how mom brands can use this shift to land collabs, grow affiliate $$, and become the authority in their space. You’ll leave knowing exactly how to create one scroll-stopping idea your audience remembers the next time they cook dinner, handle a tantrum, or scroll Instagram / TikTok. Resources + Links: * Watch my reel on the “garbage bag hack” here [https://www.instagram.com/reel/DOJdeCmEV9j/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==] * DM me “garbage” on Instagram @katthevirtualgem to map out sticky content for your mom brand

The back to school content boost for Mompreneurs

Back-to-school season isn’t just a reset for the kids: it’s a reset for you and your business. In this episode, I’m sharing three simple ways to tap into the fresh-start energy of September, so your content feels relevant, seasonal, and magnetic… without adding more to your plate. Whether your kids are already back or you’re in the final stretch of summer, these strategies will help you shift your content themes, connect more deeply with your audience, and focus on one clear goal for the next 90 days. You’ll learn: * Why September is a hidden content goldmine (even if your audience isn’t all moms) * The 3 shifts to make your content instantly relevant this season * How to tie your offer into back-to-school energy without being salesy Links & Resources: * DM me on Instagram @KatTheVirtualGem [https://instagram.com/katthevirtualgem] to map your fall content plan

Taking a Social Media break w/ Sarah Petrilla

What if taking a break didn’t mean disappearing? In this honest conversation with returning guest Sarah Petrillo (@thesassycollab), we unpack the guilt that comes with stepping away from social media—even when you know you need the break. If you’ve ever felt like logging off might mean falling behind, being forgotten, or letting people down… this episode is your reminder that rest ≠ irrelevance. We talk about how to recognize the early signs of burnout, how to listen to your body (and energy), and how to detach without ghosting your community or yourself. We talk: • How to know it’s time for a break (before burnout hits) • The subtle signs of content fatigue you might be ignoring • Why we feel guilty for unplugging (and where that comes from) • Social media as connection vs. distraction • How to return without pressure—or a dramatic comeback This is your reminder that you don’t owe anyone your energy when you’re empty. Your business, your audience, and your creativity will be just fine—and so will you. Resources + Links: Connect with Sarah → @thesassycollab [www.instagram.com/thesassycollab] Her free Notion Self-Care Planner: https://thesassycollab.kit.com/cd42ef045a [https://thesassycollab.kit.com/cd42ef045a] Loved this episode? Subscribe, leave a review, or DM me on IG @katthevirtualgem — I’d love to hear what hit home.

Scaling your podcast w/ Claudia Lems

If you’ve ever wondered how to actually make money from your podcast (without a massive audience or relying on $3 ad payouts), this episode is for you. Podcast producer Claudia from Work With CML is back — and we’re breaking down the real ways to scale your podcast, monetize your episodes, and turn your content into new leads, clients, and income streams. Whether you’re just getting started or already deep into the podcast game, this episode gives you clear, actionable tips to grow your show and use it as a tool for your business — without performing, overthinking, or burning out. We’re diving into: * The unexpected ways your podcast is already making you money (even if you can’t see it yet) * How to use your show as an extension of your offer suite * Simple strategies for adding sponsors, ads, and digital products * Why most people market their podcast wrong — and how to fix it * The 3 must-have calls to action to grow your audience and your income * How to use your podcast to build long-term authority (without massive downloads) This is your reminder that your podcast doesn’t have to be a numbers game — it can be a strategic tool that drives connection, leads, and cash flow when done right. Connect with Claudia: * Instagram → @workwith.cml [https://instagram.com/workwith.cml] * Website → www.workwithcml.com [https://www.workwithcml.com]