Local SEO - The Expert’s Guide

The 2026 Google Business Profile Review Trends You Can’t Ignore | Claudia Tomina

Ever had a customer swear they left a 5-star review, but it never appears or vanishes without a trace? With sophisticated artificial intelligence and advanced pattern recognition capabilities, algorithms are getting better at identifying unusual activity.   This video explains how 'missing reviews' and spikes in customer review volume can flag your online reputation, especially on platforms like Google Reviews. It's not just random; ai models are becoming incredibly adept at detecting fake reviews and other anomalies.   🔗 Show Links & Resources   📈 Local SEO Research & Reports ◼Google Map Pack Study: How Call Buttons Affect Rankings https://smallbizedge.com/reports/map-pack-call-buttons/ [https://smallbizedge.com/reports/map-pack-call-buttons/] ◼Industry Report: The State of Local SEO in 2026 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ [https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/] ◼Analysis: The New Ranking Factor Landscape https://www.linkedin.com/posts/claudia-tomina_the-new-ranking-factor-landscape-google-activity-7425213430845976577-ucC_/ [https://www.linkedin.com/posts/claudia-tomina_the-new-ranking-factor-landscape-google-activity-7425213430845976577-ucC_/]   🛠 GBP Management & Policy Updates ◼Policy Update: GBP Identity & Review Policy Changes https://www.linkedin.com/posts/hiroko-imai_the-google-business-profile-policy-has-been-activity-7429686096822812672-GMWv/ [https://www.linkedin.com/posts/hiroko-imai_the-google-business-profile-policy-has-been-activity-7429686096822812672-GMWv/] ◼SAB Guide: How to Move an SAB Without Destroying Rankings https://www.sterlingsky.ca/move-your-sab-without-destroying-rankings/ [https://www.sterlingsky.ca/move-your-sab-without-destroying-rankings/] ◼Reference: Google Maps Business Support https://developers.google.com/maps/documentation/geocoding/overview [https://developers.google.com/maps/documentation/geocoding/overview]   📊 Data & Visuals ◼State of Local SEO in 2026: https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ [https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/] ◼% of Keyword with Local Services Ads (LSA): https://www.sterlingsky.ca/wp-content/uploads/2026/02/LSA-Ads-v2-padding-1-2048x1270.png [https://www.sterlingsky.ca/wp-content/uploads/2026/02/LSA-Ads-v2-padding-1-2048x1270.png] ◼% of Keywords Showing Local Pack Ads : https://www.sterlingsky.ca/wp-content/uploads/2026/02/CleanShot-2026-03-30-at-10.51.31-1024x635.png [https://www.sterlingsky.ca/wp-content/uploads/2026/02/CleanShot-2026-03-30-at-10.51.31-1024x635.png]   #localseo #seo #localsearch __________________________________________ Grow Your Business With Local SEO   At Sterling Sky, we're passionate about helping businesses like yours achieve their local SEO goals. We know that the digital landscape can be confusing and ever-changing, so we've made it our mission to provide you with the expert guidance and support your need to succeed.   We've helped countless businesses achieve their local SEO goals, and we're confident that we can help you do the same.   READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL?   Websites: https://www.sterlingsky.ca/ [https://www.sterlingsky.ca/] https://localu.org/ [https://localu.org/] https://localsearchforum.com/ [https://localsearchforum.com/]   Blogs: https://www.sterlingsky.ca/blog/ [https://www.sterlingsky.ca/blog/] https://localu.org/blog/ [https://localu.org/blog/]   ⏯️ Chapters: 00:00 Why Google Reviews Disappear (Intro & Hook) 01:20 Guest Introduction: Claudia Tomina 01:42 #1 Reason Reviews Don't Publish: No Prior Engagement 03:02 Tips to Get Reviews to Publish (Branded Search Strategy) 05:18 Is Google Punishing Businesses for Using Their Own Review Link? 07:09 Do Review Request Campaigns Boost Rankings? 08:06 CTR Manipulation: Does It Work & Can It Hurt You? 10:37 Can You Recover Unpublished or Deleted Reviews? 11:50 Review Velocity & Patterns That Trigger Filtering 13:13 Real Case: Law Firm Burned by Bought Reviews 15:12 When Google Flags a Group of Negative Reviews as an Attack 18:26 Pre-Algorithm vs. Post-Algorithm Review Removal 20:33 The "4–5 Day Disappearing Review" Trend: Bug or Feature? 37:55 The Future of Google Bookings & Agentic Local Search 39:48 Google's Chat Feature: Why It's Not Taking Off 40:52 Are Google Posts Worth It? When They Work & When They Don't 43:46 AI-Generated Content on Google Business Profiles 45:32 Editorial Summaries vs. Review Summaries vs. "Know Before You Go" 47:29 Who to Follow for Local SEO Insights 50:41 Removing Negative Reviews: What Actually Works 52:49 What Causes Google to Block Google Posts 54:06 Starting a New Business: How to Allocate 5 Hours/Week for Marketing 55:56 What Content Is Working Right Now (and What's Dying) 58:06 Is Social Media a Direct Google Ranking Factor? 1:01:18 Real Local SEO Problem: Website URL Change That Generated Instant Calls 1:02:36 Primary Category Strategy & Why It Determines Your Rankings 1:07:06 Google Business Profiles Are Driving Fewer Calls — Why? 1:09:30 The Rise of Local Service Ads & Map Pack Ads (2024–2026 Data) 1:12:40 AI Mode vs. Traditional Google Maps: The Key Differences 1:14:02 Live Demo: AI Mode Search for "Best Sushi in Michigan" 1:19:29 Ranking Signals That Matter for AI Mode (vs. Local Pack) 1:26:19 Map Pin Placement: The Hidden Ranking Factor Most Businesses Miss 1:29:49 Service Area Businesses & the Hidden Address Problem 1:35:45 Rapid Fire Q&A: Overrated Tactics, Reviews vs. Backlinks & More 1:37:14 Where to Find Claudia Tamina & Closing Thoughts   Ep 26074

Is SEO Screwed? Lily Ray on Google’s CRACKDOWN For 2026

Google's increasingly aggressive crackdowns and harsher core updates are significantly impacting Local SEO and AI search professionals. Medium to Small Businesses are experiencing major traffic losses due to these changes, often without understanding the cause. This situation necessitates a strategic adaptation to the new landscape, focusing on content adjustments and off-site brand mentions to mitigate the effects of Google algorithm shifts and stay ahead of AI updates in search.   Lily Ray @amsive joins us to break down why small to medium businesses are being hit the hardest by Google and provides a strategic roadmap for content adjustments, brand mentions, and surviving the shift to AI-driven search. #localseo #seo #localsearch 🕒 Timestamps: 00:00 Introduction: The SEO Landscape in 2026 01:03 Who is Lily Ray? 02:02 Is AI Content Inherently Dangerous? 04:03 The Risks of "Scaling" Content & City Pages 06:15 Service Area Pages vs. Physical Locations 09:23 Why YMYL Topics Face Higher Scrutiny 10:41 How AI Overviews are Killing Organic Traffic 12:48 Action Items: Diversification & Digital PR 15:47 The New Role of SEOs: LLM Discoverability 17:41 Why Reddit & Forums are Dominating Search 18:55 Small Business Strategy: Video & Authenticity 21:14 Analyzing the Most Recent Core Updates 24:10 Google’s Preference for .gov & Authority Sites 27:28 How to Diagnose & Recover from a Hit 31:16 The Truth About Backlinks & Disavow Tools 34:14 Content Classifiers & Site-Wide Demotions 37:00 Local Pack vs. Organic: Why GBP Stays Safe 39:05 The Crackdown on Self-Serving Listicles 44:17 E-E-A-T: Common Misconceptions Debunked 48:12 The War on AI-Generated Fake Reviews 51:51 Rapid-Fire Questions & Future Myths 🔗 Resources: Lily Ray’s Newsletter: https://www.amsive.com/insights/ [https://www.amsive.com/insights/] Joy Hawkins' Newsletter: https://www.sterlingsky.ca/newsletter/ [https://www.sterlingsky.ca/newsletter/] Google Search Console Guide: https://support.google.com/webmasters/answer/9128669 [https://support.google.com/webmasters/answer/9128669] __________________________________________ Grow Your Business With Local SEO At Sterling Sky, we're passionate about helping businesses like yours achieve their local SEO goals. We know that the digital landscape can be confusing and ever-changing, so we've made it our mission to provide you with the expert guidance and support your need to succeed. We've helped countless businesses achieve their local SEO goals, and we're confident that we can help you do the same. READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL? Websites: https://www.sterlingsky.ca/ [https://www.sterlingsky.ca/] https://localu.org/ [https://localu.org/] https://localsearchforum.com/ [https://localsearchforum.com/] Blogs: https://www.sterlingsky.ca/blog/ [https://www.sterlingsky.ca/blog/] https://localu.org/blog/ [https://localu.org/blog/] Ep 26104

Google Business Profile Violations Google ACTUALLY Punishes

Google Business Profile suspensions, disappearing reviews, and sudden listing removals are happening more often than ever, and most business owners have no idea why. In this webinar, we sit down with a seasoned Google Business Profile product expert, Ben Fisher, Co-Founder at @SteadyDemand who works inside the mess every day, dealing with real suspensions, failed verifications, spam networks, and review wipeouts. Links: Steady Demand https://www.steadydemand.com/ [https://www.steadydemand.com/] Tool http://peec.ai/ [http://peec.ai/] Sterling Sky Podcast https://www.sterlingsky.ca/local-seo-the-experts-guide-podcast/ [https://www.sterlingsky.ca/local-seo-the-experts-guide-podcast/] Localu Global Virtual Conference VOD https://localu.org/localu-global-access-on-demand-recorded-january-28-2026/ [https://localu.org/localu-global-access-on-demand-recorded-january-28-2026/] Local Search Reddit https://www.reddit.com/r/localsearch/ [https://www.reddit.com/r/localsearch/] Video: 7 Local SEO Mistakes Costing Your Business THOUSANDS (Fix These NOW!) https://www.youtube.com/watch?v=54_JsfQuLx8 [https://www.youtube.com/watch?v=54_JsfQuLx8] #localseo #googlebusinessprofile #digitalmarketing EP 26008

Ranking in Google’s AI Results in 2026 with Mike King

In this exclusive session, we’re joined by Mike King, one of the sharpest minds in search, to unpack the wildest shifts happening in Google’s AI-powered results right now. You’ll get a behind-the-scenes look at real tactics Mike is using for clients today to gain visibility across AI platforms like Google and ChatGPT and how you can apply them immediately. LIVE TOOL DEMO: Mike will walk through a powerful fan-out query tool that uncovers how Google is interpreting and ranking entire topics. We’ll even use real audience examples in the demo so you can see it in action. What you’ll learn: ✅ The “fan-out query” method explained in plain English ✅ How to pull Google’s full query list for your niche ✅ Tactics to help small businesses stand out in an AI-dominated search landscape ✅ Why certain blackhat strategies still work (and Mike’s take on them) Whether you’re a business owner, SEO strategist, or just trying to stay ahead of AI’s impact on search, this webinar will leave you with actionable insights you won’t find anywhere else. Save your seat now and come ready with a topic for the live tool demo! Register👉 https://localu.org/how-rank-2026-mike-king-webinar/ [https://localu.org/how-rank-2026-mike-king-webinar/] Links: Mike King's Tool - https://ipullrank.com/tools/qforia [https://ipullrank.com/tools/qforia] https://ipullrank.com/case-studies [https://ipullrank.com/case-studies] Mike King's Conference April 27-30, 2026 - https://seoweek.org/ [https://seoweek.org/] LocalU Global - Attend from Anywhere🌎 - https://localu.org/etn/localu-global-january-28-2026/ [https://localu.org/etn/localu-global-january-28-2026/] Next Months Webinar: https://localu.org/gbp-violations-punishment-ben-fisher/ [https://localu.org/gbp-violations-punishment-ben-fisher/]

Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For

Local SEO is changing fast! For more 👉🏻 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ [https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/] Learn about the 3 major threats facing businesses in 2026: disappearing organic visibility, AI's impact on search, and aggressive review attacks. Experts Joy Hawkins @SterlingSkyInc Luc Durand @rankingacademy & Darren Shaw @WhitesparkCa reveal how to prepare, understand mobile search shifts, deal with fake reviews, and apply effective strategies to stay competitive. Don't fall behind – watch LIVE to secure your local rankings! Date : December 17, 2025 Time : 11:00 am - 1:00 pm ET Register for updates: https://localu.org/etn/surviving-local-seo-in-2026/ [https://localu.org/etn/surviving-local-seo-in-2026/] Chapters: 0:00 Welcome to 2026 Local SEO Threats & Expert Introductions 2:00 Understanding Declining Google Business Profile Calls 4:30 The Impact of AI-Powered Local Packs on Visibility 8:00 Google's Monetization Strategy & SERP Changes 13:00 The Rise of Local Pack Ads and Local Services Ads (LSAs) 16:00 Maximizing Value from Local Services Ads: Agency Perspective 20:00 Diversifying Lead Generation Beyond Organic SEO 23:00 Analyzing Traffic from AI Platforms like ChatGPT & Gemini 29:00 Why Video Marketing is Essential for Local Businesses 36:00 Debunking Local SEO Myths: Geotagging & AI-Generated Video 40:00 Whitespark Local Ranking Grid: Advanced Tracking & LLM Visibility 45:00 Effective Strategies for Google Review Generation 50:00 Open Hours as a Local Ranking Factor & Service Area Business (SAB) Challenges 58:00 Navigating Co-working Spaces & Subleasing for Business Addresses 1:02:00 Optimizing Service Area Pages & Core Business Citations 1:07:00 Combating Review Extortion & Understanding Google's Review Jail 1:19:00 Top Local SEO Strategies for 2026 Success 1:25:00 Identifying & Avoiding Wasted Local SEO Tactics 1:32:00 Ranking Strategies for Gemini AI & Perplexity: What Matters Now 1:36:00 Essential Call Tracking for Local SEO & The Role of TikTok Ads 1:40:00 Developing Niche Video Content Ideas for Local Businesses 1:42:00 Local Grid Tracking: "Near Me" vs. "Keyword + City" Queries 1:44:00 Best Practices for Responding to Negative Google Reviews 1:48:00 Final Key Takeaways to Future-Proof Your Local Business #LocalSEO #GoogleBusinessProfile #ReviewManagement