Marketing + Margaritas

We are frequently asked, “What is the best way to market by business?” and the answer comes down to your goals, audience, messaging and which channels suit your brand. HELPFUL TIP: Listen to our 3-part series on how to build your marketing strategy – start at episode 37. [https://www.rebelnation.com.au/podcast/the-making-of-a-marketing-strategy-part-1] Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast [http://www.rebelnation.com.au/podcast] Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ [http://www.rebelnation.com.au/] or here > www.facebook.com/rebelnationmarketing [http://www.facebook.com/rebelnationmarketing] + there's also this one > www.instagram.com/rebelnationmarketing/ [http://www.instagram.com/rebelnationmarketing/]

We are joined by the amazing Ange Hurley from Wallace and Wallace Lawyers [https://www.wallace-lawyers.com.au/] to run through the legal and marketing overlap. Ange discusses what legal rights we have with our works and what we shouldn’t be doing with other people’s works. WRAP-UP TIP: If you are starting a business, before you jump into marketing please see an accountant and a lawyer to set you up. And then we can jump into the fun design stuff. For the full episode notes be sure to check out our website rebelnation.com.au/podcast [http://rebelnation.com.au/podcast] Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast [http://www.rebelnation.com.au/podcast] Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ [http://www.rebelnation.com.au/] or here > www.facebook.com/rebelnationmarketing [http://www.facebook.com/rebelnationmarketing] + there's also this one > www.instagram.com/rebelnationmarketing/ [http://www.instagram.com/rebelnationmarketing/]

It’s important to keep your brand values in mind when marketing your business. If you stand for being eco-friendly, then your marketing activities should align with this – listen to this week’s ep to find out more. HELPFUL RESOURCES: Here are some companies that are helping with eco-friendly marketing. Social Dot [https://www.socialdot.com.au/] – A digital business card that can include links to electronic documents. Turn [https://turnsystems.co/] – Reusable cup system for events and businesses. The Simple Promo Co [https://thesimplepromoco.com/] – These guys have a great range of merch with a focus on sustainability. For the full episode notes be sure to check out our website rebelnation.com.au/podcast [http://rebelnation.com.au/podcast] Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast [http://www.rebelnation.com.au/podcast] Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ [http://www.rebelnation.com.au/] or here > www.facebook.com/rebelnationmarketing [http://www.facebook.com/rebelnationmarketing] + there's also this one > www.instagram.com/rebelnationmarketing/ [http://www.instagram.com/rebelnationmarketing/]

DISCLAIMER: Strong language is used during this podcast episode. Connecting with other people is part of our biology – connecting with brands, not so much. That’s why building your own personal brand can help to build your business’s brand. Anyone can have a personal brand, you don’t need to be the owner of the business to have your face and logo recognised. Working on your brand. Just like a business, you need to work out what you want to be known for. How are people going to recognise and describe you? Personal branding activities to consider: ·         Headshots > have a variety of brand-aligned headshots that can be used for various things, eg LinkedIn profile, on socials, email sigs (if that’s your thing) and so on. ·         Bio > have short and long versions of your bio to use that are NOT a retelling of your resume, they’re about what value you can offer as a professional. ·         LinkedIn > upgrade your profile and start posting, regularly. ·         Face-to-face networking > sign up with local organisations that host events. Attending these events opens up opportunities to create connections with other industry professionals. ·         Speakers pack > create a pack that includes your bio, headshot, testimonials and topics of discussion that you can present. ·         Create content > whatever suits you best, eg email marketing, blog posts, social media, podcasting etc. HELPFUL TIP: Build your credibility as part of your personal brand, to up your know/like/trust factor. This could include industry and association memberships, displaying quals on your LinkedIn profile, social proofing (reviews/testimonials) and anything else that gives you a third party stamp of approval. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast [http://www.rebelnation.com.au/podcast] Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ [http://www.rebelnation.com.au/] or here > www.facebook.com/rebelnationmarketing [http://www.facebook.com/rebelnationmarketing] + there's also this one > www.instagram.com/rebelnationmarketing/ [http://www.instagram.com/rebelnationmarketing/]

Google Analytics is retiring UA (Universal Analytics) and has introduced GA4 (Google Analytics 4). What is Google Analytics? It’s a free and easy product from Google that allows you to track and analyse your website’s performance. The data it offers up is MASSIVE, and it’s at no cost – you just have to set it up, and then check in on that info (preferably on the regular!). HELPFUL TIP: SET UP GA4 NOW!! Universal Analytics will stop processing data on 1 July 2023 and you won’t have access to your previous data – so the sooner you set up the new version of Google Analytics (ie GA4), the better! Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast [http://www.rebelnation.com.au/podcast] Want to know more about us? Feel free to have a stalk + get to know us better here > www.rebelnation.com.au/ [http://www.rebelnation.com.au/] or here > www.facebook.com/rebelnationmarketing [http://www.facebook.com/rebelnationmarketing] + there's also this one > www.instagram.com/rebelnationmarketing/ [http://www.instagram.com/rebelnationmarketing/]