SocialCommBroadcast

Business Development Institutes Social Communications Case Studies

10:20 AM - 10:40 AM Case Study 5 Case Study: FUJIFILM's ZSPOTNOW - Building Community & Buzz Around Digital Cameras Presented by: Diane Rainey, Group Manager, Corporate Communications, Fujifilm Holdings America Corporation Adam Yates, Group Director, Corporate Communications, FUJIFILM Holdings America Corporation 10:40 AM - 11:00 AM Case Study 6 Case Study: Creating New Revenue Opportunities With Social Media Presented by: Robin Fray Carey, CEO and Co-Founder, Social Media Today LLC & Erin Fagan, Marketing Director, Teradata 11:00 AM - 11:20 AM Case Study 7 Case Study: Setting up the Listening Grid Presented by: David Alston, Vice President of Marketing and Community, Radian6

Business Development Institutes Social Communications Case Studies

8:50 AM - 9:10 AM Case Study 1 Coca-Cola Conversations – Connecting an Iconic Brand to its Fans Presented by: Philip Mooney, Director, Heritage Communications, The Coca-Cola Company 9:10 AM - 9:30 AM Case Study 2 Case Study Presentation:The MTV Case Study: How MTV engages its viewers for innovation. Co-Presented by: Diane Hessan, President and CEO, Communispace Corporation and Allison O’Keefe Wright, VP Consumer Insight, MTV 9:30 AM - 9:50 AM Case Study 3 Case Study: Tyson: Tweeting & Feeding With Social Media Presented by: Ed Nicholson, Director of Corporate Community and Public Relations, Tyson Foods, Inc. 9:50 AM - 10:10 AM Case Study 4 Case Study: Boston College Collaborates With Wikis & Other Social Media Presented by: Gerald C. Kane, Ph.D., Assistant Director of Information Systems, Carroll School of Management, Boston College