The Creative Edition Podcast

In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip. We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love with its cobblestone streets, colorful markets, and mountain views (plus some tips for navigating the 11,000-foot altitude). Next up is the Sacred Valley. I share highlights like feeding alpacas at Manos de la Comunidad, visiting the ancient Pisac ruins, enjoying a meal with local Andean women, and supporting single mothers through a social enterprise café in Urubamba. And of course—Machu Picchu. I give a behind-the-scenes look at what it’s like to visit one of the Seven Wonders of the World, from the early morning bus ride to the awe-inspiring ruins perched high in the Andes. Whether you're dreaming of visiting Peru or curious about what it’s like to travel with Intrepid, this episode is packed with practical travel tips, personal reflections, and inspiration to explore this incredible part of the world. 🎧 Tune in and get ready to add Peru to your bucket list! Follow us on Instagram: @creativeeditionpodcast [https://www.instagram.com/creativeeditionpodcast/] https://www.instagram.com/contentcreativespodcast/ Follow Emma on Instagram: @emmasedition [https://instagram.com/emmasedition] | Pinterest: @emmasedition [https://www.pinterest.com/emmasedition/] And sign up for our email newsletter.

New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help. Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you become an AI-native creator. You'll learn: * What Prompt Engineering is and how to craft better prompts that lead to higher-quality results * How to spot and avoid AI hallucinations (and why fact-checking still matters) * The power behind Large Language Models (LLMs) like ChatGPT and Claude * What Fine-Tuning is and how to train AI tools to match your unique voice * And what it means to be an AI-Native Creator—plus how early adoption can give your brand a serious edge Whether you’re scaling your content or simply want to stay relevant, this episode will give you the vocabulary and confidence to integrate AI into your creative workflow—no tech background required. Follow us on Instagram: @creativeeditionpodcast [https://www.instagram.com/creativeeditionpodcast/] https://www.instagram.com/contentcreativespodcast/ Follow Emma on Instagram: @emmasedition [https://instagram.com/emmasedition] | Pinterest: @emmasedition [https://www.pinterest.com/emmasedition/] And sign up for our email newsletter.

This week on the Creative Edition Podcast, we’re joined by Gigi Robinson—Gen Z’s powerhouse thought leader, chronic illness advocate, and creator of the Spotify Live podcast Everything You Need Is Within. From being a finalist in the Sports Illustrated Swim Search to being featured in Forbes, Vogue Business, Bustle, and Business Insider, Gigi is known for combining beauty, brains, and bold storytelling. We dive into how Gigi first got started in the creator space, the pivotal moment that helped her brand gain traction, and what her life looks like today as a multi-hyphenate creator juggling content creation, consulting, a podcast, and speaking opportunities.  We also explore Gigi’s standout presence on LinkedIn, a platform most creators overlook. She shares what inspired her to start posting, what content performs best, and her strategy for repurposing and community-building. Plus, Gigi breaks down how LinkedIn has unlocked real-world opportunities—from brand partnerships to speaking gigs. Stick around for the rapid-fire round where we chat about underrated platforms, her favorite AI tools, and the advice she’d give her younger self. Whether you’re an aspiring creator or a seasoned influencer looking to diversify your brand, Gigi’s story is packed with actionable tips and powerful inspiration. Follow us on Instagram: @creativeeditionpodcast [https://www.instagram.com/creativeeditionpodcast/] https://www.instagram.com/contentcreativespodcast/ Follow Emma on Instagram: @emmasedition [https://instagram.com/emmasedition] | Pinterest: @emmasedition [https://www.pinterest.com/emmasedition/] And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast [https://www.instagram.com/creativeeditionpodcast/] https://www.instagram.com/contentcreativespodcast/ Follow Emma on Instagram: @emmasedition [https://instagram.com/emmasedition] | Pinterest: @emmasedition [https://www.pinterest.com/emmasedition/] And sign up for our email newsletter.

In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today. We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss: * What makes a creator stand out to top brands like Sephora and Dyson * How influencer content is outperforming traditional brand content across paid media, email, and even OOH * Why creators are being tapped earlier in the campaign strategy process * The future of influencer marketing—from content formats to emerging technologies like AI * Grace’s best advice for creators navigating the 2025 landscape Whether you’re a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what’s working in influencer marketing right now—and what’s next. Follow us on Instagram: @creativeeditionpodcast [https://www.instagram.com/creativeeditionpodcast/] https://www.instagram.com/contentcreativespodcast/ Follow Emma on Instagram: @emmasedition [https://instagram.com/emmasedition] | Pinterest: @emmasedition [https://www.pinterest.com/emmasedition/] And sign up for our email newsletter.