The Karat Podcast

Join Karat's Discord for creator masterclasses every week at https://link.trykarat.com/discord-hormozi Meet Alex Hormozi: he's making $10M+ year from content and owns a portfolio of businesses making $250M/ year.In this pod - he shares 21 secrets on how he monetizes and scales his content- and why most creators are stuck in a broken business model. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Alex at https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ ------------ 21 Insights from Hormozi: 01:44 - Your content is your business 04:08 - How to scale your business beyond a “face” personality 05:50 - Wanna make money? Learn this game 06:32 - One mistake killing your channel - FIX IT 07:38 - Monetization HACKS every creator should know 12:48 - Focusing on deals? Congrats, you're a media company 16:09 - If it's worth doing, expect HATERS 16:58 - DON'T eat this... 17:48 - Can you really get cancelled? 25:11 - Giving up equity can 10x your business 29:11 - Copy what works, scale FAST 30:00 - Content alone won't build your business - THIS WILL 31:00 - How to win on cost, but RISK it all 31:43 - Beat key man risk with this one strategy 35:45 - Secret to scaling your content 39:23 - Chose the right product to promote or LOSE BIG 40:37 - Use this retention hack from day 1 42:40 - Elements of influence you NEED to master 50:15 - Secret hack to using short form 52:00 - Content won't scale a business UNLESS you know this 53:31 - The branding mistake that's diluting your platform 1:06:03 - Ultimate content boosting cheat code

Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year Why are so many YouTubers quitting or getting cancelled? @scumbagdadofficial [https://studio.youtube.com/channel/UCvdBzm8DPlyi8KUe4F1e4tQ] aka Scumbag Dad knows why - how algorithms are breaking our minds- and how to fix it. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Scumbag Dad at @scumbagdadofficial [https://studio.youtube.com/channel/UCvdBzm8DPlyi8KUe4F1e4tQ] https://www.instagram.com/brad_podray/ https://www.tiktok.com/@brad_podray ------------------ 0:00 - Intro 1:29 - YouTube is BURNING down 2:02 - Disingenuous creators - how to spot them! 4:20 - Online "Rizz" guys are creating this issue 5:53 - Why the comment section is BRUTAL 7:45 - Creating ScumbagDad for this reason 9:03 - The main goal of 99% of YouTubers 11:57 - This YouTuber is now a politician 13:27 - Why his content was BANNED on TikTok 15:50 - He SPENDS how much on his TikToks?! 18:55 - His new podcast with @Stanzipotenza [https://studio.youtube.com/channel/UC2AHbLEqIvutOqS4UjumAHQ] 20:48 - Why he HAS to change his name 21:27 - Losing a commercial gig because of this video 22:56 - KindbagDad...launching soon? 26:41 - Al is changing the creator landscape 30:16 - Every artist should make short form content 35:24 - Ruin your online following with this simple hack! 37:43 - This type of creator is EVIL 39:47 - This EVIL TIKTOKER preys on the homeless for content 41:24 - His endgame and closing thoughts

Join the waitlist for Karat Banking's new perks program at https://link.trykarat.com/banking-karat-pod - first 1000 members approved get perks free for a year~ LaurDIY has done YouTube for over 10 years - and she's still relevant, active, and not cancelled! Today she shares her secrets on how to build a sustainable career as a creator. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow LaurDIY at @LaurDIY  [https://studio.youtube.com/channel/UCap97Ue8K_BpKlrvQRYd6JA] @laurDIYvlogs [https://studio.youtube.com/channel/UC7dw8ApJFo0hp1rVG2wnpaw] @WildTil9 [https://studio.youtube.com/channel/UCNI7Mllr9sWcRWXMrMQZw6g] https://www.instagram.com/laurdiy/ ------------ 00:00 - Intro 03:57 - Secret to 10 YEARS on YouTube 04:16 - LauraDIY Roasting Eric 05:26 - Extreme Makeover: Eric edition 08:59 - LaurDIY ghosted Eric 10:47 - Staying in bad relationships 13:23 - Privatizing your old videos is good 14:13 - DIY era wasn't always authentic 15:37 - Growing with your audience can save your channel 16:58 - why Lauren talks about p*nises now 17:55 - Secret to shifting content 20:33 - Hello new subscribers, goodbye old ones 25:07 - Vlogging is the new DIY'ing 26:53 - Making money on YouTube 10 years ago 30:14 - 90s kids are natural DIYers 36:38 - Meeting my husband while we both were in other relationships 38:27 - 10+ more years on YouTube? 42:30 - Content planning 101 47:37 - Partnering with Ashton Kutcher 52:10 - The one thing every creator struggles with 53:24 - Lauren's HOLLYWOOD show & ratings on it 57:42 - her show cost how much per episode?? 59:32 - her HBO show got CANCELLED 1:05:43 - Staying sane as a creator 1:09:26 - Outro ------------ Editors: Jayna Benito & Cole Selby

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @anthpo [https://studio.youtube.com/channel/UC94XlnLwRY7AP1GhbfbAcYQ]'s videos make people laugh - but @anthpo [https://studio.youtube.com/channel/UC94XlnLwRY7AP1GhbfbAcYQ] works incredibly hard behind the scenes to make them. Today he shares why he quit YouTube last year before mysteriously returning - how he balances his art with making money - and what it was like working for MrBeast. Note: we filmed this at VidCon live in June 2024 ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Anthpo at @anthpo [https://studio.youtube.com/channel/UC94XlnLwRY7AP1GhbfbAcYQ] and @NotAnthpo [https://studio.youtube.com/channel/UCq057p1TdOpoem3s1xJ4GhA] ⁠‪https://www.instagram.com/anthpo/ ------- 0:00 - Who is Anthpo? 0:54 - Why quit YouTube? 1:18 - Why his content is changing 3:22 - His experience working for MrBeast 4:20 - Why being a creator SUCKS 5:44 - Who he SLEPT with... 6:14 - Anthpo's creative comeback 6:53 - The SECRET SAUCE for viral content 7:50 - Anthpo got on the Bachelor9:34 - MrBeast's content formula is outdated 10:03 - Kelly Wakasa made Anthpo CRY11:19 - What you NEED to know as an upcoming creator 13:32 - Traveling thru the Anthpoverse 15:13 - He's never told anyone this...16:18 - Does he recommend making content while in college 17:27 - He makes HOW MUCH on YouTube?! 17:51- Are sponsors CRINGE?18:54 - The two paths of a YouTuber 20:20 - How he manages brand deals22:15 - Why BBNO$ paid him for a collab 23:46 - This was his the breaking point 25:21 - The real reason creators QUIT YouTube 26:18 - 2 pieces of advice for beginner creators 28:47 - SPECIAL GUEST!! 29:48- Anthpo's GIFT to Eric!

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @OfflineTV [https://studio.youtube.com/channel/UCDK9qD5DAQML-pzrtA7A4oA] is a content powerhouse featuring streamers like  @DisguisedToast [https://studio.youtube.com/channel/UCUT8RoNBTJvwW1iErP6-b-A], ⁠ @LilyPichu [https://studio.youtube.com/channel/UCvWU1K29wCZ8j1NsXsRrKnA] and @MichaelReeves [https://studio.youtube.com/channel/UCtHaxi4GTYDpJgMSGy7AeSw], now meet their creative director who helps make the magic happen, @Brofain [https://studio.youtube.com/channel/UCTVtm5Hjn-ETGlOJBd4H5xg]. Today Brodin shares his creative vision for OTV and the thought process behind OTV’s viral video- along with his own inspirations across music, modeling, film, anime, and more! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Brodin at https://www.instagram.com/brodinplett ⁠ @Brodin Plett Follow OTV at ⁠@OfflineTV [https://studio.youtube.com/channel/UCDK9qD5DAQML-pzrtA7A4oA] https://www.instagram.com/offlinetv ------------ 00:00 - Intro 01:26 - Why he HATES the number "3" 02:37 - Why OfflineTV needed him 05:18 - COVID got him his OTV job 06:45 - Separating friendship and the drama 07:42 - The first thing he changed at OTV 10:16 - The Office influenced OfflineTV 11:16 - OfflineTV Anime film Coming Soon?! 14:09 - Fear Pong, Condiment Girl and Hide & Seek 15:23 - Taking the channel in a new direction 18:08 - Creative VS Business: handling brand deals 19:59 - This 19yo's YouTube video is becoming MOVIE 21:33 - A flood caused him to miss TwitchCon 23:06 - He owes his success to Coachella '19 24:14 - Is he weird for this? 25:43 - Preparing to work for YouTube as a middle schooler 31:04 - I didn't getting paid for MONTHS while in esports 33:13 - Working for Marshmello and the FBI 37:22 - Filmmaker by day, musician by night 39:09 - Where he'll be in 10 years 41:00 - The superior ATLA bending skill 42:15 - Working on this skillset as a 30yr old 44:50 - Does he think he's a good manager? 47:45 - Closing thoughts