Will Francis

The Content Calendar is Killing Your Social Marketing

IT IS OFTEN SAID THAT TO SUCCEED IN CONTENT MARKETING YOU MUST BE USEFUL OR ENTERTAINING. BECAUSE BY DOING THIS, YOU’RE ADDING VALUE TO PEOPLE’S LIVES. Sadly, most content marketing is neither of these and therefore has no value to the people it lands in front of. It’s just crappy promotional noise that no-one wants in their feeds, inbox or life. The main reasons for this stem from the fact that most marketers today are playing by yesterday’s rules. Working on assumptions they made in 2012 and have not since revisited.

What Self-Driving Cars Will Learn from Online Poker

How will autonomous vehicles judge human drivers, and who will own the data on those judgements? Are self-driving cars just another way for tech companies to hoover up data about us, and show us more relevant 'content'?

Is Meat the Next Tobacco-Scale Health Scandal?

A growing body of world-class research points to meat as a cause of the big killers. But how are the meat industry, and meat eaters responding?