The AdTech Connect Podcast

Ep.14 - Mark Sadler, VP, UK Strategy at MiQ

In this episode of the AdTech Connect Podcast, Mark Sadler shares his journey through the adtech industry, reflecting on the role of curiosity, continuous learning, and resilience in shaping his career. From competing for England in badminton to leading strategic thinking in CTV and programmatic, Mark offers thoughtful insights on growth, leadership, and staying adaptable in a fast-moving industry. 0:00 Exploring purpose and meaning 2:35 The role of competition in personal growth 6:45 Curiosity and continuous learning 10:16 High performance and life lessons 14:39 Strategic thinking in a fast paced environment 19:25 Fostering inclusivity and team dynamics 24:32 Simplifying complexity in communication

Ep.13 - Simi Gill, Head of Digital at Kite Factory

We're joined by Simi Gill from the Kite Factor to explore what modern leadership in adtech really looks like. From building authentic brand connections and navigating the evolving role of AI, to leading teams through trust, autonomy, and strong values, Simi shares a refreshingly human perspective on the future of the industry. The conversation also dives into the importance of representation, personal growth, and creating space for both professional ambition and life outside of work. A thoughtful listen for anyone working in media, advertising, leadership, or digital transformation. 00:00 Purpose and Authenticity in Advertising 02:58 Work-Life Balance and Team Management 05:58 Managing Different Personalities 09:08 The Role of AI in Advertising 11:58 Championing Diversity and Representation 14:52 Personal Growth and Networking 17:56 Emotional Intelligence in Leadership 21:08 Final Thoughts and Reflections

Ep.12 - Maria Edayakattil, Senior Manager, Audience Solutions at OMD

Maria Edayakatitil from OMD shares her take on purpose, growth, and figuring things out as you go. From saying yes to uncomfortable opportunities to balancing ambition with self-reflection, this episode is a grounded look at building confidence and direction early in your career. A simple mindset that sticks: “Let’s see where this goes.” 00:00 Discovering Purpose Through Experience 02:51 The Role of Mindset in Learning 05:58 Cultural Exposure and Empathy 08:50 Navigating AI in a Diverse World 12:08 Personal and Professional Growth 15:00 Balancing Ambition and Gratitude 17:58 Cutting Through the Noise 19:56 Finding Home in Two Cultures

Ep.11 - Jack Ryan, Audience Strategy Director at OMD

In this episode of the AdTech Connect Podcast, we’re joined by Jack Ryan, Director of Audit Solutions at OMD (Omnicom Media Group). Jack shares his perspective on purposeful career growth, why leadership should focus on elevating people rather than delegating tasks, and how introverts can still lean into opportunity. He also discusses the growing impact of AI on advertising and why staying ahead of it is becoming non-negotiable. A practical conversation on progression, recognition, and building a career with intention in AdTech. 00:00 Introduction to AdTech Connect 01:05 Personal Purpose and Community Building 06:14 Navigating Diverse Work Cultures 09:05 Saying Yes to Opportunities 10:17 Recognition and Leadership 12:08 The Importance of Authenticity in Leadership 18:02 Staying Ahead with AI 24:20 Focus and Personal Growth

Ep.10 Luke Taplin-McCallum, Sales Director at TripleLift

We’re joined by Luke Taplin McCallum, Sales Director at TripleLift, to explore the transition from startup operator to scale-up leader. Luke shares his journey building “zero-to-one” businesses, why joining a PE-backed company was a deliberate stretch, and the leadership shifts required when moving from speed and autonomy to structure and scale. We discuss:• The difference between startup and enterprise environments• Letting go as a leader• Protecting focus in a distracted world• Using AI as a co-pilot, not a replacement• Aligning career decisions with your North Star A thoughtful conversation on growth, leadership, and building a meaningful career in adtech. 00:00 Introduction to AdTech Connect 02:04 Defining Purpose in Advertising 06:03 Focus and Time Management Strategies 10:37 The Role of AI in Productivity 13:17 Building and Maintaining Relationships 17:50 Leadership Lessons from Influential Figures 24:10 Balancing Career and Personal Life